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Brunswick Among Consumer Cyclical's Biggest Movers on November 27, 2012

November 27, 2012 | Filed Under » ,
Tickers in this Article » CROX, SKX, DECK, RGR, SFLY, BC, DW
The morning has been bad for the market. The Nasdaq has fallen 0.2%; the S&P 500 is down 0.2%; and the Dow has decreased 0.3%. The consumer cyclical sector is a category of stocks that relies heavily on the business cycle and economic conditions. Consumer cyclicals include industries such as automotive, housing, entertainment and retail. The category can be further divided into durable and non-durable sections. Durable cyclicals include physical goods such as hardware or vehicles, while non-durables represent items like movies or hotel services. The performance of consumer cyclicals is highly related to the state of the economy. They represent goods and services that are not considered necessities, but luxurious purchases. During contractions or recessions, people have less disposable income to spend on consumer cyclicals. When the economy is expanding or booming, the sales of these goods rise as retail and leisure spending increase.

The Consumer Cyclical sector (XLY) is down 0.1%, outperforming the market overall. Currently, the biggest movers in the sector are:
CompanyMarket CapPercentage Change
Crocs (Nasdaq:CROX)$1.12 billion+7.2%
Skechers USA (NYSE:SKX)$741.6 million+4.1%
Deckers (Nasdaq:DECK)$1.24 billion+3.4%
Sturm, Ruger (NYSE:RGR)$1.05 billion+2.6%
Shutterfly (Nasdaq:SFLY)$990.7 million+2.6%
Brunswick (NYSE:BC)$2.23 billion+2.5%
Drew Industries (NYSE:DW)$722 million-2.3%
Software Summary: Finviz.com Stock Screener

Crocs (Nasdaq:CROX) has risen 7.2% and is currently trading at $13.24 per share. So far today, 3.1 million shares have changed hands, which is more trading activity than there was yesterday.

Skechers USA (NYSE:SKX) is at $19.84 per share after an increase of 4.1%. The company is currently trading a volume of 198,705 shares. This is in keeping with its current three-month average.

Rising 3.4%, Deckers (Nasdaq:DECK) is currently trading at $36.44 per share. At 1.1 million shares, the company's volume so far today is consistent with its current daily average.

Sturm, Ruger (NYSE:RGR) is up 2.6% to reach a current price of $56.44 per share. The company is currently trading a volume of 264,361 shares.

Shutterfly (Nasdaq:SFLY) has risen 2.6% to hit a current price of $28.09 per share. The company's volume is currently 177,739 shares for the day, consistent with the volume from yesterday while it was 412,083 shares yesterday.

Brunswick (NYSE:BC) has increased to a share price of $25.20, a 2.5% rise. So far today, 205,215 shares have changed hands. This is 0.3 times the average volume over the last three months.

Currently trading at $32.17 per share, Drew Industries (NYSE:DW) has fallen 2.3%. The company's volume is currently 38,579 shares for the day, 0.4 times the average daily volume.

The Bottom Line No matter the economic climate, Wall Street will always have stocks that make major moves each week. Daily stock performance should be weighed against historical performance and put in context of the market overall. Tools like valuation ratios and profit margins, however, are only as useful as the context you put them in; remember to take historical data and competitor performance into account.

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