This morning's trading has marked a bad day for the market so far. The Nasdaq has declined 1%; the S&P 500 has slipped 0.5%; and the Dow has fallen 0.3%.

The Consumer/Non-Cyclical sector (XLP) is currently ahead of the overall market, down only 0.3%, and its biggest movers are currently:

CompanyMarket CapPercentage Change
Green Mountain Coffee Roasters (Nasdaq:GMCR)$3.44 billion+2.6%
Coca-Cola HBC S.A (NYSE:CCH)$7.69 billion-2.4%
Owens (NYSE:OC)$4.09 billion-1.9%
Companhia de Bebidas das Americas (NYSE:ABV)$125.48 billion+1.6%
Embotelladora Andina SA (NYSE:AKO.B)$4.37 billion+1.5%
Clorox (NYSE:CLX)$9.61 billion+1.5%
Lorillard (NYSE:LO)$15.46 billion-1.4%
Forex Broker Summary: Forex Capital Markets (FXCM)

Green Mountain Coffee Roasters (Nasdaq:GMCR) is up 2.6% to reach a current price of $22.70 per share. The company's volume is currently two million shares. At this rate, trading activity will likely be down from yesterday when 9.1 million shares changed hands. The trading volume for a stock indicates the level of investor interest.

Coca-Cola HBC S.A (NYSE:CCH) has decreased to $20.48 per share, a 2.4% fall. So far today, the company's volume is 8,803 shares, 0.4 times the average volume over the last three months. Volume is also used as a secondary indicator to help confirm what the price movement is suggesting.

Slipping 1.9%, Owens (NYSE:OC) is currently trading at $33.89 per share. So far today, 228,195 shares have changed hands. A stock's volume conveys how excited investors are about it.

Companhia de Bebidas das Americas (NYSE:ABV) has increased to a share price of $40.89, a 1.6% rise. So far today, the company's volume is 500,073 shares, 0.3 times the average daily volume. High volume indicates a lot of investor interest while low volume indicates the opposite.

After rising 1.5%, Embotelladora Andina SA (NYSE:AKO.B) is currently trading at a share price of $35. So far today, the company's volume is 5,288 shares. This is on pace to fall short of yesterday's volume of 16,172 shares. Volume is an important indicator in technical analysis as it is used to measure the worth of a market move. If the markets have made a strong price move either up or down the perceived strength of that move depends on the volume for that period. The higher the volume during that price move the more significant the move.

Clorox (NYSE:CLX) is currently trading at $74.81 per share, a 1.5% increase. The company's volume is currently 632,681 shares for the day, one times the current three-month average. If a stock price moves on high volume, this means that the change is a significant one.

Currently trading at $116.69 per share, Lorillard (NYSE:LO) has fallen 1.4%. The company is currently trading a volume of 232,285 shares. As a stock moves up or down, it is important to pay attention to the trading volume. This indicates the level of interest: the higher the volume, the more the interest.

The Bottom Line The nature of the market is such that stocks will have good days and bad days. Paying close attention to the previous ratios will help you identify key times to adjust your strategy. Tools like valuation ratios and profit margins, however, are only as useful as the context you put them in; remember to take historical data and competitor performance into account.

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Tickers in this Article: GMCR, CCH, OC, ABV, AKO.B, CLX, LO

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