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Tickers in this Article: DECK, RGR, UA, TPX, BC, WBC, VFC
The market is doing well so far today. The Nasdaq has increased 0.6%; the S&P 500 has moved up 0.2%; and the Dow has risen 0.3%. The consumer cyclical sector is a category of stocks that relies heavily on the business cycle and economic conditions. Consumer cyclicals include industries such as automotive, housing, entertainment and retail. The category can be further divided into durable and non-durable sections. Durable cyclicals include physical goods such as hardware or vehicles, while non-durables represent items like movies or hotel services. The performance of consumer cyclicals is highly related to the state of the economy. They represent goods and services that are not considered necessities, but luxurious purchases. During contractions or recessions, people have less disposable income to spend on consumer cyclicals. When the economy is expanding or booming, the sales of these goods rise as retail and leisure spending increase.

The Consumer Cyclical sector (XLY) is down 0.1% on a good day for the market overall. The biggest movers in the sector so far are:
CompanyMarket CapPercentage Change
Deckers (Nasdaq:DECK)$1.51 billion-6.6%
Sturm, Ruger (NYSE:RGR)$985.6 million-4.9%
Under Armour (NYSE:UA)$5.46 billion-3%
Tempur-Pedic International (NYSE:TPX)$1.62 billion+2.4%
Brunswick (NYSE:BC)$2.31 billion+2.1%
WABCO Holdings (NYSE:WBC)$3.78 billion+2.1%
VF (NYSE:VFC)$16.81 billion-1.8%
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Deckers (Nasdaq:DECK) is trading at $39.93 per share, down 6.6%. The company's volume for the day so far is 1.6 million shares. This is about the same trading activity as there was yesterday.

At $48.86, Sturm, Ruger (NYSE:RGR) has slipped 4.9%. At 440,130 shares, the company's volume so far today is consistent with its average over the last three months.

Under Armour (NYSE:UA) has fallen 3% and is currently trading at $50.61 per share. The company is currently trading a volume of 861,916 shares.

Tempur-Pedic International (NYSE:TPX) is up 2.4% to reach a current price of $27.85 per share. So far today, the company's volume is 517,314 shares, 0.3 times the average daily volume.

After rising 2.1%, Brunswick (NYSE:BC) is currently trading at a share price of $26.28. The company's volume is currently 146,394 shares. At this rate, trading activity will likely be down from yesterday when 1.1 million shares changed hands.

WABCO Holdings (NYSE:WBC) has moved up 2.1% and is currently trading at $60.99 per share. With 174,551 shares changing hands so far today, the company's volume is 0.4 times its current three-month average.

Currently trading at $149.93 per share, VF (NYSE:VFC) has fallen 1.8%. This morning, the company is trading a volume of 439,929 shares.

The Bottom Line No matter the economic climate, Wall Street will always have stocks that make major moves each week. Paying close attention to the previous ratios will help you identify key times to adjust your strategy. Tools like valuation ratios and profit margins, however, are only as useful as the context you put them in; remember to take historical data and competitor performance into account.

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