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Tickers in this Article: GMCR, KFT, BNNY, DEO, OC, NUS, HAIN
So far today, the Nasdaq has declined 0.2%, the S&P 500 has increased 0.3% and the Dow has been relatively flat.

The Consumer/Non-Cyclical sector (XLP) is trading up 0.8% so far today and here are its biggest movers:
CompanyMarket CapPercentage Change
Green Mountain Coffee Roasters (Nasdaq:GMCR)$3.82 billion+10.3%
Kraft (Nasdaq:KFT)$75.09 billion-5%
Annies (NYSE:BNNY)$748.1 million+3.4%
Diageo plc (NYSE:DEO)$77.22 billion-2.8%
Owens (NYSE:OC)$3.93 billion+2.2%
Nu Skin Enterprises (NYSE:NUS)$2.57 billion+1.8%
Hain Celestial Group (Nasdaq:HAIN)$3.29 billion-1.6%
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Green Mountain Coffee Roasters (Nasdaq:GMCR) is currently at $27.10 per share after a dramatic increase of 10.3%. So far today, the company's volume is 5.6 million shares, 1.6 times the current three-month average. In technical analysis, trading volume is used to determine the strength of a market indicator. Valuation ratios like the price to earnings (P/E) ratio, the price to earnings growth (PEG) ratio, the price to sales (P/S) ratio, the price to book (P/B) ratio, and the dividend yield are useful in determining how attractive a potential or existing investment is. The price/earnings to growth (PEG) ratio can reveal value what price/earnings (P/E) ratios alone may not so that if a company has a high P/E ratio (an indication that its stock is overpriced) but its earnings are growing very quickly, the PEG ratio may reveal that the company is actually fairly valued, or perhaps even a bargain. GMCR has a PEG ratio of 0.58, which is consistent with the industry average. Because of the adjustment for earnings growth rate, the PEG ratio is somewhat more useful than many formulas for comparing companies in different industries.

After a decline of 5%, Kraft (Nasdaq:KFT) has hit a share price of $40.21. The company's volume for the day so far is 21.9 million shares. If a stock price makes a big move up or down, volume lets us know the significance of that move. It is important for an investor to estimate the value of any potential or existing investment; valuation ratios make this easier. The capitalization ratio measures the debt component of the capital structure, or capitalization of a company (i.e., the sum of long-term debt liabilities and shareholder equity) to support operations and growth. KFT's capitalization ratio is 43.7%. Prudent use of leverage (debt) increases the financial resources available to a company for growth and expansion.

Annies (NYSE:BNNY) is up 3.4% to reach a current price of $45.34 per share. So far today, the company's volume is 181,685 shares, consistent with its current daily average. As a stock moves up or down, it is important to pay attention to the trading volume. This indicates the level of interest: the higher the volume, the more the interest. In making a decision about a potential or existing investment, valuation ratios are useful as a basis for seeing whether the stock price is too high, reasonable, or a bargain. There are generally two price/earnings ratios calculated: the first, called the trailing Price/Earnings ratio, is calculated using the previous years actual earnings; the second, called forward Price/Earnings ratio, is calculated using the next year's estimated earnings. The P/E ratio for BNNY is 168.7, above the industry average of 39.51. A company with a high P/E ratio will eventually have to live up to the high rating by substantially increasing its earnings, or the price will need to drop. High P/E stocks could be "growth" stocks, while low PE stocks may be "value" stocks. SEE: Profit With The Power Of Price-To-Earnings

Diageo plc (NYSE:DEO) has fallen 2.8% and is currently trading at $109.05 per share. The company's volume for the day so far is 350,514 shares. This is on pace to reach yesterday's trading volume of 831,036 shares. The trading volume for a stock indicates the level of investor interest. While investment valuation ratios are useful tools in estimating the attractiveness of an investment, remember that it is important to look at a company's historical performance and compare the company ratios with its competitors and industry overall. The price/book value ratio is one of the more common methods of determining whether a stock is fairly valued. The P/B ratio for DEO is 9.41, indicating that the stock is trading for more than its book value. This may be a sign that the company is overvalued. One problem with the P/B value ratio is that it can be difficult to calculate the true book value of a company, so investors should be aware that many measures of book value may provide only a rough estimate, and should be taken with a grain of salt. SEE: Using The Price-To-Book Ratio To Evaluate Companies

Owens (NYSE:OC) has risen 2.2% to hit a current price of $33.92 per share. At 639,309 shares, the company's volume so far today is 0.3 times the average volume over the last three months. Volume is also used as a secondary indicator to help confirm what the price movement is suggesting. A company's value as an investment is more easily estimated using valuation ratios such as the price to earnings (P/E) ratio, the price to earnings growth (PEG) ratio, the price to sales (P/S) ratio, the price to book (P/B) ratio, and the dividend yield. The price/sales ratio is used for spotting recovery situations or for double-checking that a company's growth has not become overvalued. OC has a P/S ratio of 0.63, on the low end. Low P/S ratios can indicate unrecognized value potential - so long as other criteria like high profit margins, low debt levels and growth prospects are in place. It is important to compare P/S ratios for companies in the same industry, as ratios can vary quite widely for companies in different industries.

Nu Skin Enterprises (NYSE:NUS) has increased to a share price of $43.77, a 1.8% rise. The company is currently trading a volume of 278,295 shares. If a stock is trading on low volume, then there is not much interest in the stock. On the other hand, if a stock is trading on high volume, then there is a lot of interest in the stock. Investors can make use of valuation ratios to estimate whether a stock is fairly valued. The debt ratio is calculated by dividing total liabilities by total assets. The debt ratio for NUS is 50%. As with all financial ratios, a company's debt ratio should be compared with the industry average or similar companies.

Hain Celestial Group (Nasdaq:HAIN) is down 1.6% to reach $71.95 per share. At 140,295 shares, the company's volume so far today is 0.1 times the current daily average. Volume indicates the level of interest that investors have in a company at its current price. Looking at a company's valuation ratios is a good way of getting a basic idea as to its value as an investment. The debt-equity (D/E) ratio is a measurement of how much suppliers, lenders, creditors and obligors have committed to the company versus what the shareholders have committed. HAIN has a debt-equity ratio of 40%, which is on the low side. Companies with low D/E ratios are more attractive to investors because they are better able to protect their business interests in times of decline. This easy-to-calculate ratio provides a general indication of a company's equity-liability relationship and is helpful to investors looking for a quick take on a company's leverage.

The Bottom Line The nature of the market is such that stocks will have good days and bad days. It is important to weigh current activity against historical performance when making any investment decisions. However, these fundamental metrics must be analyzed with historic data, industry information in addition to firm specific financial statements.

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