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Tickers in this Article: NUS, CCH, OC, TUP, HLF, BTH, LO
The morning has been bad for the market. The Nasdaq has declined 0.2%; the S&P 500 is trading down 0.2%; and the Dow has fallen 0.2%.

Despite a bad day for the market overall so far, the Consumer/Non-Cyclical sector (XLP) is up 0.2% and its biggest movers are currently:
CompanyMarket CapPercentage Change
Nu Skin Enterprises (NYSE:NUS)$2.66 billion-4.6%
Coca-Cola HBC S.A (NYSE:CCH)$6.94 billion+3.2%
Owens (NYSE:OC)$4.12 billion-2.4%
Tupperware (NYSE:TUP)$3.21 billion-2.3%
Herbalife (NYSE:HLF)$5.88 billion-1.9%
Blyth (NYSE:BTH)$728.5 million-1.9%
Lorillard (NYSE:LO)$15.05 billion+1.9%
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Nu Skin Enterprises (NYSE:NUS) has fallen 4.6% and is currently trading at $42.30 per share. The company's volume for the day so far is 612,431 shares. This is in keeping with the average volume over the past three months. A stock's volume conveys how excited investors are about it. Valuation ratios allow the investor to make a quick determination as to a company's investment value. The price/book value ratio, often expressed simply as "price-to-book", provides investors a way to compare the market value, or what they are paying for each share, to a conservative measure of the value of the firm. NUS' P/B ratio of 4.47 shows that its share price is higher than its book value. This may be a sign that the company is overvalued. One problem with the P/B value ratio is that it can be difficult to calculate the true book value of a company, so investors should be aware that many measures of book value may provide only a rough estimate, and should be taken with a grain of salt. SEE: Investment Valuation Ratios: Price/Book Value Ratio

Coca-Cola HBC S.A (NYSE:CCH) has moved up 3.2% and is currently trading at $19.54 per share. The company's volume is currently 9,833 shares for the day, 0.3 times the average daily volume. Volume is also used as a secondary indicator to help confirm what the price movement is suggesting. When estimating the value of a particular investment, valuation ratios provide a good basis for assessing the value of an individual stock. A price/sales ratio is derived by dividing stock market price by company sales. CCH's P/S ratio of 0.74 is fairly low. A company with a lower P/S ratio is generally considered more attractive, since investors are paying less for each dollar of sales. It is important to compare P/S ratios for companies in the same industry, as ratios can vary quite widely for companies in different industries.

Owens (NYSE:OC) is trading at $33.95 per share, down 2.4%. This morning, the company is trading a volume of 442,402 shares. If a stock is trading on low volume, then there is not much interest in the stock. On the other hand, if a stock is trading on high volume, then there is a lot of interest in the stock. Investors can make use of valuation ratios to estimate whether a stock is fairly valued. Price/earnings ratios (P/E ratios) provide a measure of the relative value of a stock. OC's P/E ratio of 25.6 is under the industry average of 26.69. A low P/E might arise due to substantial inherent risk of the firm and its operations, poor return on equity, or improper valuation of the market. To determine the P/E ratio, an investor divides the market price of the stock by the earnings-per-share (EPS) of the stock. SEE: How To Find P/E And PEG Ratios

Tupperware (NYSE:TUP) is currently trading at a share price of $56.36, a 2.3% decline. So far today, the company's volume is 31,439 shares, while it was 377,889 shares yesterday. Volume is an important indicator in technical analysis as it is used to measure the worth of a market move. If the markets have made a strong price move either up or down the perceived strength of that move depends on the volume for that period. The higher the volume during that price move the more significant the move. Investment valuation ratios provide investors with an estimation, albeit a simplistic one, of the value of a stock. To a large degree, the debt-equity (D/E) ratio provides another vantage point on a company's leverage position, in this case, comparing total liabilities to shareholders' equity, as opposed to total assets in the debt ratio. TUP has a D/E ratio of 139%, which is relatively high. This shows that the company's assets are financed primarily through debt. This easy-to-calculate ratio provides a general indication of a company's equity-liability relationship and is helpful to investors looking for a quick take on a company's leverage.

Herbalife (NYSE:HLF) is down 1.9% to reach $51.52 per share. The company is currently trading a volume of 207,150 shares. This is 0.3 times the average volume over the last three months. High volume indicates a lot of investor interest while low volume indicates the opposite. A company's value as an investment is more easily estimated using valuation ratios such as the price to earnings (P/E) ratio, the price to earnings growth (PEG) ratio, the price to sales (P/S) ratio, the price to book (P/B) ratio, and the dividend yield. A company's capitalization (not to be confused with its market capitalization) is the term used to describe the makeup of a company's permanent or long-term capital, which consists of both long-term debt and shareholders' equity. The capitalization ratio for HLF is 67.2%, which is fairly high. A high capitalization ratio is not necessarily bad since higher financial leverage can increase the return on a shareholder's investment. A low level of debt and a healthy proportion of equity in a company's capital structure is an indication of financial fitness.

Blyth (NYSE:BTH) has decreased to $41.44 per share, a 1.9% fall. So far today, the company's volume is 39,248 shares, 0.2 times the average daily volume. Volume indicates the level of interest that investors have in a company at its current price. It is important for an investor to estimate the value of any potential or existing investment; valuation ratios make this easier. The debt ratio gives users a quick measure of the amount of debt that the company has on its balance sheets compared to its assets. BTH has a high debt ratio of 77.7%. As such, the company is highly leveraged and not highly liquid. However, one thing to note with this ratio: it isn't a pure measure of a company's debt (or indebtedness), as it also includes operational liabilities, such as accounts payable and taxes payable.

Increasing 1.9%, Lorillard (NYSE:LO) is trading at $117.40 per share. The company's volume for the day so far is 344,771 shares. As a stock moves up or down, it is important to pay attention to the trading volume. This indicates the level of interest: the higher the volume, the more the interest. Valuation ratios like the price to earnings (P/E) ratio, the price to earnings growth (PEG) ratio, the price to sales (P/S) ratio, the price to book (P/B) ratio, and the dividend yield are useful in determining how attractive a potential or existing investment is. As with most ratios, comparisons of company price/earnings to growth ratios (PEG ratios) are most appropriate for similar companies. LO has a PEG ratio of 1.53, which is consistent with the industry average. While P/E ratios are important indicators of market value, a high P/E in and of itself is not bad because it may indicate a company whose earnings are growing very rapidly, so many investors look at the PEG ratio in order to get an idea of whether or not a particular P/E ratio is justified by underlying earnings growth.

The Bottom Line On any given day, a particular stock may see positive or negative change in its share price. Paying close attention to the previous ratios will help you identify key times to adjust your strategy. However, these fundamental metrics must be analyzed with historic data, industry information in addition to firm specific financial statements.

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