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Tickers in this Article: BF.B, GMCR, REV, FMX, OC, MDLZ, HLF
The market has been doing well after the morning's trading. The Nasdaq has risen 0.6%; the S&P 500 is up 0.2%; and the Dow has moved up 0.3%.

CompanyMarket CapPercentage Change
Brown-Forman (NYSE:BF.B).85 billion-4.9%
Green Mountain Coffee Roasters (Nasdaq:GMCR).62 billion+4.1%
Revlon (NYSE:REV)9.1 million+3.7%
Fomento Economico Mexicano SAB (NYSE:FMX).69 billion+2.3%
Owens (NYSE:OC).97 billion+2.3%
Mondelez International (Nasdaq:MDLZ).46 billion+1.5%
Herbalife (NYSE:HLF).05 billion-1.5%
Broker Summary: Charles Schwab Online Brokerage

Slipping 4.9%, Brown-Forman (NYSE:BF.B) is currently trading at $65.20 per share. The company is trading at a volume of 208,278 shares. At this rate, trading activity will likely be down from yesterday when 1.5 million shares changed hands.

Green Mountain Coffee Roasters (Nasdaq:GMCR) is at $39.40 per share after an increase of 4.1%. At 2.5 million shares, the company's volume so far today is 0.2 times the current daily average.

Revlon (NYSE:REV) is currently trading at $15 per share, a 3.7% increase. This morning, the company is trading a volume of 1,512 shares.

Fomento Economico Mexicano SAB (NYSE:FMX) is up 2.3% to reach a current price of $102.05 per share. So far today, the company's volume is 308,655 shares, consistent with its average over the last three months.

Increasing 2.3%, Owens (NYSE:OC) is trading at $34.35 per share. The company's volume is currently 544,872 shares. This is about the same trading activity as there was yesterday.

Mondelez International (Nasdaq:MDLZ) has moved up 1.5% and is currently trading at $25.96 per share. At five million shares, the company's volume so far today is in keeping with its current daily average.

At $46.09, Herbalife (NYSE:HLF) has slipped 1.5%. So far today, the company's volume is 656,477 shares.

The Bottom Line The nature of the market is such that stocks will have good days and bad days. Daily stock performance should be weighed against historical performance and put in context of the market overall. Tools like valuation ratios and profit margins, however, are only as useful as the context you put them in; remember to take historical data and competitor performance into account.

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