Monster and More Big Movers in Consumer/Non-Cyclical on October 22, 2012

The Nasdaq has moved up 0.5%, the S&P 500 has remained steady and the Dow has moved little after the morning's trading.

The biggest movers in the Consumer/Non-Cyclical sector (XLP) (+0.1%) are:

Company	Market Cap	Percentage Change
Monster (Nasdaq:MNST)	$9.41 billion	-14.2%
Annies (NYSE:BNNY)	$744 million	-3.3%
Post Holdings (NYSE:POST)	$1.07 billion	+2.3%
Industrias Bachoco, S.A.B. de C.V (NYSE:IBA)	$1.2 billion	-2.1%
Boston Beer Co (NYSE:SAM)	$1.41 billion	-2.1%
Embotelladora Andina SA (NYSE:AKO.A)	$4.03 billion	-1.9%
Fortune (NYSE:BEAM)	$8.76 billion	+1.7%

Broker Summary: OptionsXpress Online Trading Platform

Monster (Nasdaq:MNST) is currently trading at $45.73 per share, after a steep drop of 14.2%. So far today, the company's volume is 21.8 million shares, 9.2 times its current daily average.

Slipping 3.3%, Annies (NYSE:BNNY) is currently trading at $42.15 per share. This morning, the company is trading a volume of 544,615 shares.

Post Holdings (NYSE:POST) has increased to a share price of $31.91, a 2.3% rise. So far today, the company's volume is 222,660 shares, 1.4 times its average over the past three months.

Industrias Bachoco, S.A.B. de C.V (NYSE:IBA) has decreased to $23.50 per share, a 2.1% fall. The company is trading at a volume of 10,800 shares. Yesterday's volume was only 6,100 shares.

Boston Beer Co (NYSE:SAM) is down 2.1% to reach $106.90 per share. So far today, the company's volume is 64,825 shares, one times the average daily volume.

Falling 1.9%, Embotelladora Andina SA (NYSE:AKO.A) is currently at a share price of $31.21. So far today, 5,360 shares have changed hands.

Increasing 1.7%, Fortune (NYSE:BEAM) is trading at $56.23 per share. With 1.1 million shares changing hands so far today, the company's volume is 1.5 times the average volume over the last three months.

The Bottom Line The nature of the market is such that stocks will have good days and bad days. It is important to weigh current activity against historical performance when making any investment decisions. Tools like valuation ratios and profit margins, however, are only as useful as the context you put them in; remember to take historical data and competitor performance into account.