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Tickers in this Article: GEO, BKS, GPS, JW.A, PCLN, BKE, EXPE
The market is having a good day so far: the Nasdaq has risen 0.6%; the S&P 500 has climbed 0.2%; and the Dow has moved up 0.3%.

CompanyMarket CapPercentage Change
Geo Group (NYSE:GEO).97 billion-10.7%
Barnes & Noble, Inc (NYSE:BKS)1.2 million+4.8%
Gap (NYSE:GPS).25 billion-4.5%
John Wiley & Sons (NYSE:JW.A).16 billion-4.2%
Priceline.com (Nasdaq:PCLN).87 billion-4.1%
Buckle (NYSE:BKE).13 billion-3.5%
Expedia (Nasdaq:EXPE).08 billion-3.4%
Broker Summary: Charles Schwab Online Brokerage

Taking a 10.7% hit, Geo Group (NYSE:GEO) is currently trading at $28.58 per share. So far today, 1.2 million shares have changed hands.

After rising 4.8%, Barnes & Noble, Inc (NYSE:BKS) is currently trading at a share price of $15.42. So far today, one million shares have changed hands,.

Gap (NYSE:GPS) is trading at $30.38 per share, down 4.5%. The company's volume for the day so far is 5.9 million shares. This is 0.6 times the average volume over the last three months.

Currently trading at $40.88 per share, John Wiley & Sons (NYSE:JW.A) has fallen 4.2%. So far today, the company's volume is 95,737 shares, 0.8 times its current daily average.

Falling 4.1%, Priceline.com (Nasdaq:PCLN) is currently at a share price of $631.97. This morning, the company is trading a volume of 679,175 shares.

Buckle (NYSE:BKE) has fallen 3.5% and is currently trading at $42.77 per share. This morning, 537,444 shares have been traded, whereas yesterday, volume was only 457,254 shares.

After a decline of 3.4%, Expedia (Nasdaq:EXPE) has hit a share price of $57.85. So far today, the company's volume is 1.2 million shares. This is 0.6 times the current three-month average.

The Bottom Line The nature of the market is such that stocks will have good days and bad days. Paying close attention to the previous ratios will help you identify key times to adjust your strategy. Tools like valuation ratios and profit margins, however, are only as useful as the context you put them in; remember to take historical data and competitor performance into account.

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