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Sony Corporation (ADR) Among Consumer Cyclical's Biggest Movers

August 15, 2012 | Filed Under » ,
Tickers in this Article » SWHC, MOV, TWI, RGR, SNE, DECK, OXM
After the morning's trading, the Nasdaq is up 0.2%, the S&P 500 remains relatively unchanged and the Dow is unchanged. The consumer cyclical sector is a category of stocks that relies heavily on the business cycle and economic conditions. Consumer cyclicals include industries such as automotive, housing, entertainment and retail. The category can be further divided into durable and non-durable sections. Durable cyclicals include physical goods such as hardware or vehicles, while non-durables represent items like movies or hotel services. The performance of consumer cyclicals is highly related to the state of the economy. They represent goods and services that are not considered necessities, but luxurious purchases. During contractions or recessions, people have less disposable income to spend on consumer cyclicals. When the economy is expanding or booming, the sales of these goods rise as retail and leisure spending increase.

The Consumer Cyclical sector (XLY) is trading up 0.1% overall, and these are the biggest movers in the sector so far:
CompanyMarket CapPercentage Change
Smith & Wesson Holding Corporation (Nasdaq:SWHC)$637.6 million-8.1%
Movado Group, Inc (NYSE:MOV)$660.4 million+5.5%
Titan International, Inc. (NYSE:TWI)$910.2 million-4.7%
Sturm, Ruger & Company (NYSE:RGR)$921.2 million-4.3%
Sony Corporation (ADR) (NYSE:SNE)$11.75 billion-3.2%
Deckers Outdoor Corp (Nasdaq:DECK)$1.66 billion+2.6%
Oxford Industries, Inc. (NYSE:OXM)$776.8 million+2.5%
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After a decline of 8.1%, Smith (Nasdaq:SWHC) has hit a share price of $8.97. The company's volume for the day so far is two million shares. This is greater than yesterday's volume of one million shares. Volume is an important indicator in technical analysis as it is used to measure the worth of a market move. If the markets have made a strong price move either up or down the perceived strength of that move depends on the volume for that period. The higher the volume during that price move the more significant the move. In making a decision about a potential or existing investment, valuation ratios are useful as a basis for seeing whether the stock price is too high, reasonable, or a bargain. When used consistently and uniformly, the price/earnings to growth (PEG) ratio is an essential tool that adds dimension to the price/earnings ratio, allows comparisons across diverse industries and is always on the lookout for value. SWHC's PEG ratio of 0.79 is in line with the industry average. Because of the adjustment for earnings growth rate, the PEG ratio is somewhat more useful than many formulas for comparing companies in different industries.



Movado Group (NYSE:MOV) has moved up 5.5% and is currently trading at $27.72 per share. At 72,519 shares, the company's volume so far today is in keeping with its current daily average. If a stock is trading on low volume, then there is not much interest in the stock. On the other hand, if a stock is trading on high volume, then there is a lot of interest in the stock. A wide array of ratios can be used by investors to estimate the attractiveness of a potential or existing investment and get an idea of its valuation. The dividend yield is calculated by dividing a company's dividends per share by its stock price. MOV's dividend yield of 0.8% is fairly low. This could indicate that that the stock is overpriced or that future dividends might be higher. High dividend yields are generally more important to value investors, investors in larger companies, and income oriented investors than they are to growth investors, investors in small cap stocks, and investors in new or emerging companies. SEE: Due Diligence On Dividends





Titan International (NYSE:TWI) is currently trading at a share price of $20.51, a 4.7% decline. The company is currently trading a volume of 373,970 shares. High volume indicates a lot of investor interest while low volume indicates the opposite. Investors can use valuation ratios as tools to estimate what kind of deal a particular investment is. A price/sales ratio is derived by dividing stock market price by company sales. The P/S ratio for TWI is 0.6, which is relatively low. A company with a lower P/S ratio is generally considered more attractive, since investors are paying less for each dollar of sales. It is important to compare P/S ratios for companies in the same industry, as ratios can vary quite widely for companies in different industries.



Sturm, Ruger (NYSE:RGR) is down 4.3% to reach $46 per share. At 701,769 shares, the company's volume so far today is 0.9 times the average volume over the last three months. As a stock moves up or down, it is important to pay attention to the trading volume. This indicates the level of interest: the higher the volume, the more the interest. When estimating the value of a particular investment, valuation ratios provide a good basis for assessing the value of an individual stock. The debt ratio gives users a quick measure of the amount of debt that the company has on its balance sheets compared to its assets. RGR has a debt ratio of 29.4%, which is fairly low. A low debt ratio means the company has more available cash flow. However, one thing to note with this ratio: it isn't a pure measure of a company's debt (or indebtedness), as it also includes operational liabilities, such as accounts payable and taxes payable.



At $11.33, Sony Corporation (NYSE:SNE) has slipped 3.2%. So far today, the company's volume is 818,101 shares. This is a sign that there will be less trading activity than there was yesterday. Volume is used to evaluate how meaningful the price movement of a stock is. While investment valuation ratios are useful tools in estimating the attractiveness of an investment, remember that it is important to look at a company's historical performance and compare the company ratios with its competitors and industry overall. To a large degree, the debt-equity (D/E) ratio provides another vantage point on a company's leverage position, in this case, comparing total liabilities to shareholders' equity, as opposed to total assets in the debt ratio. The D/E ratio for SNE is 100%. This easy-to-calculate ratio provides a general indication of a company's equity-liability relationship and is helpful to investors looking for a quick take on a company's leverage.



After rising 2.6%, Deckers (Nasdaq:DECK) is currently trading at a share price of $45.92. The company's volume is currently 432,000 shares for the day, 0.3 times the average daily volume. Price change alone is not enough to know how a stock is doing. Volume is an important secondary indicator used to confirm trends suggested by price movement. Investment valuation ratios can be very useful in estimating whether a stock price is too high, reasonable or a bargain investment opportunity. One of the favorite tools of many value investors is analyzing price/book value ratios, as it provides a measure of the underlying value of a company's assets as compared to the valuation of its equity. DECK's stock is trading for more than its book value with a P/B ratio of 2.36. It is important to take the company's debt into account when using the P/B ratio as debt can boost a company's liabilities to the point where they wipe out much of the book value of its hard assets, creating artificially high P/B values. P/B value ratios are particularly useful to value investors, distressed or "vulture" investors, or any other investors purchasing beaten-down securities but are less useful to investors focused on growth stocks, purchasing IPOs, or investing in technology or other "asset-lite" companies. SEE: Using The Price-To-Book Ratio To Evaluate Companies





Oxford Industries (NYSE:OXM) is currently trading at $48.14 per share, a 2.5% increase. So far today, the company's volume is 38,735 shares. If a stock price moves on high volume, this means that the change is a significant one. Valuation ratios include the price to earnings (P/E) ratio, the price to earnings growth (PEG) ratio, the price to sales (P/S) ratio, the price to book (P/B) ratio, and the dividend yield. Perhaps one of the most widely-used stock analysis tools is the price-to-earnings ratio, or P/E. OXM's P/E ratio of 26.7 is above the industry average of 20.35. A company with a high P/E ratio will eventually have to live up to the high rating by substantially increasing its earnings, or the price will need to drop. A high or low P/E ratio is not good or bad in and of itself, but a company trading with a high P/E ratio must continue to post strong financial performance or its stock price is likely to fall. SEE: The P/E Ratio: A Good Market-Timing Indicator





The Bottom Line On any given day, a particular stock may see positive or negative change in its share price. It is important to weigh current activity against historical performance when making any investment decisions. Tools like valuation ratios and profit margins, however, are only as useful as the context you put them in; remember to take historical data and competitor performance into account.

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