Starbucks and More Big Movers in Consumer/Non-Cyclical on November 2, 2012

The Nasdaq remains relatively unchanged, the S&P 500 is down 0.2% and the Dow is trading down 0.3% after the morning's trading.

The Consumer/Non-Cyclical sector (XLP) has risen 0.1% despite little change in the market overall. Currently, the biggest movers in the sector are:

Company	Market Cap	Percentage Change
Starbucks (Nasdaq:SBUX)	$35.43 billion	+11.2%
Boston Beer Co (NYSE:SAM)	$1.4 billion	+6.9%
Fortune (NYSE:BEAM)	$8.8 billion	+3.8%
Nu Skin Enterprises (NYSE:NUS)	$2.93 billion	-3.3%
Monster (Nasdaq:MNST)	$7.94 billion	-2.7%
Herbalife (NYSE:HLF)	$5.57 billion	-2.3%
United Stationers (Nasdaq:USTR)	$1.19 billion	-2.2%

Broker Summary: Fidelity Online Brokerage

Starbucks (Nasdaq:SBUX) is trading at $51.85 per share, a significant rise of 11.2%. So far today, the company's volume is 16.7 million shares, 1.6 times the current daily average.

Boston Beer Co (NYSE:SAM) has moved up 6.9% and is currently trading at $115.45 per share. The company is currently trading a volume of 177,498 shares.

Fortune (NYSE:BEAM) has increased to a share price of $57.68, a 3.8% rise. With 311,296 shares changing hands so far today, the company's volume is in keeping with its current three-month average.

Nu Skin Enterprises (NYSE:NUS) has decreased to $47.33 per share, a 3.3% fall. The company's volume is currently 382,788 shares. This is on pace to fall short of yesterday's volume of 2.7 million shares.

Monster (Nasdaq:MNST) is down 2.7% to reach $43.75 per share. The company's volume is currently 1.3 million shares for the day, 0.2 times the average daily volume.

Slipping 2.3%, Herbalife (NYSE:HLF) is currently trading at $50.41 per share. This morning, the company is trading a volume of 380,065 shares.

United Stationers (Nasdaq:USTR) is currently trading at a share price of $28.83, a 2.2% decline. So far today, the company's volume is 26,454 shares, 0.1 times the average volume over the last three months.

The Bottom Line No matter the economic climate, Wall Street will always have stocks that make major moves each week. It is important to weigh current activity against historical performance when making any investment decisions. Keep in mind that all these ratios should be compared against historical numbers and industry information in order to get a more complete picture.