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Tickers in this Article: URBN, DSW, BBY, LTD, PENN, VIV, DST
The Nasdaq has moved little, the S&P 500 is trading up 0.3% and the Dow has risen 0.2% so far today.

These are the biggest movers in the Services sector (IYC) (+0.3%):
CompanyMarket CapPercentage Change
Urban Outfitters, Inc (Nasdaq:URBN)$4.53 billion+18.3%
DSW (NYSE:DSW)$2.73 billion+5.5%
Best (NYSE:BBY)$6.17 billion-5%
Limited Brands (NYSE:LTD)$14.6 billion-4.2%
Penn National Gaming (Nasdaq:PENN)$2.89 billion+4%
Telefonica Brasil SA (NYSE:VIV)$27.34 billion-3.3%
DST Systems (NYSE:DST)$2.3 billion+3%
Beginner's Guide To

Urban Outfitters, Inc (Nasdaq:URBN) is currently at $37 per share after a dramatic increase of 18.3%. So far today, the company's volume is 13.5 million shares. This is 7.1 times its current daily average. If a stock is trading on low volume, then there is not much interest in the stock. On the other hand, if a stock is trading on high volume, then there is a lot of interest in the stock. When estimating the value of a particular investment, valuation ratios provide a good basis for assessing the value of an individual stock. Perhaps one of the most widely-used stock analysis tools is the price-to-earnings ratio, or P/E. URBN has a P/E ratio of 26.0, high compared to the industry average of 13.16. Usually, if a stock has a high P/E ratio, it indicates that the market expects the company to grow earnings quickly in the future. A high P/E ratio indicates a stock that is expensive, while a low P/E ratio indicates a stock that is cheap. SEE: Understanding The P/E Ratio

DSW (NYSE:DSW) is at $64.57 per share after an increase of 5.5%. At 899,855 shares, the company's volume so far today is 1.7 times its current three-month average. The trading volume for a stock indicates the level of investor interest. A company's value as an investment is more easily estimated using valuation ratios such as the price to earnings (P/E) ratio, the price to earnings growth (PEG) ratio, the price to sales (P/S) ratio, the price to book (P/B) ratio, and the dividend yield. The debt ratio is calculated by dividing total liabilities by total assets. The debt ratio for DSW is a low 32.4%. In other words, the company is less sensitive to changes in business or interest rates since less of its cash flow is dedicated to paying off loan expenses. As with all financial ratios, a company's debt ratio should be compared with the industry average or similar companies.

After a decline of 5%, Best (NYSE:BBY) has hit a share price of $17.26. So far today, 22.6 million shares have changed hands. Volume is an important indicator in technical analysis as it is used to measure the worth of a market move. If the markets have made a strong price move either up or down the perceived strength of that move depends on the volume for that period. The higher the volume during that price move the more significant the move. Looking at a company's valuation ratios is a good way of getting a basic idea as to its value as an investment. Dividend yield measures the income that a stock will generate for an investor. BBY has a dividend yield of 3.7%. For income-oriented investors such as retirees, a stock with a high dividend yield may be more attractive than a stock with a low dividend yield. SEE: Investment Valuation Ratios: Dividend Yield

Currently trading at $48.05 per share, Limited Brands (NYSE:LTD) has fallen 4.2%. At 826,931 shares, the company's volume so far today is while it was 3.7 million shares yesterday. High volume indicates a lot of investor interest while low volume indicates the opposite. Investment valuation ratios can be very useful in determining the value of a stock, but it is very important to keep in mind that while some financial ratios have general rules (or a broad application), in most instances it is a prudent practice to look at a company's historical performance and use peer company/industry comparisons to put any given company's ratio in perspective. While measuring a price/earnings ratio (P/E ratio) is a popular valuation technique, the measure cannot be calculated for companies without earnings, so some investors analyze the price/sales ratio. The P/S ratio for LTD is a high 1.35. In young companies, a high P/S ratio is a sign of sales growth that is expected to turn into earnings and cash flow. It is important to compare P/S ratios for companies in the same industry, as ratios can vary quite widely for companies in different industries.

Penn National Gaming (Nasdaq:PENN) has moved up 4% and is currently trading at $39.19 per share. This morning, the company's volume is 532,874 shares. This is 0.8 times its average daily volume. In technical analysis, trading volume is used to determine the strength of a market indicator. Investment valuation ratios provide investors with an estimation, albeit a simplistic one, of the value of a stock. One of the favorite tools of many value investors is analyzing price/book value ratios, as it provides a measure of the underlying value of a company's assets as compared to the valuation of its equity. PENN's P/B ratio of 1.4 shows that its share price is higher than its book value. This implies that investors expect management to create more value from a given set of assets and/or that the market value of the firm's assets is significantly higher than their accounting value. P/B value ratios are particularly useful to value investors, distressed or "vulture" investors, or any other investors purchasing beaten-down securities but are less useful to investors focused on growth stocks, purchasing IPOs, or investing in technology or other "asset-lite" companies. SEE: How Buybacks Warps The Price-To-Book Ratio

Telefonica Brasil SA (NYSE:VIV) has fallen 3.3% and is currently trading at $23.49 per share. The company's volume is currently 910,433 shares for the day, 0.7 times the current three-month average. Price change alone is not enough to know how a stock is doing. Volume is an important secondary indicator used to confirm trends suggested by price movement. It is important for an investor to estimate the value of any potential or existing investment; valuation ratios make this easier. The debt-equity (D/E) ratio is a leverage ratio. The debt-equity ratio of 13% is relatively low. Companies with low D/E ratios are more attractive to investors because they are better able to protect their business interests in times of decline. This easy-to-calculate ratio provides a general indication of a company's equity-liability relationship and is helpful to investors looking for a quick take on a company's leverage.

Increasing 3%, DST Systems (NYSE:DST) is trading at $52.62 per share. The company is currently trading a volume of 117,306 shares. As a stock moves up or down, it is important to pay attention to the trading volume. This indicates the level of interest: the higher the volume, the more the interest. Valuation ratios like the price to earnings (P/E) ratio, the price to earnings growth (PEG) ratio, the price to sales (P/S) ratio, the price to book (P/B) ratio, and the dividend yield are useful in determining how attractive a potential or existing investment is. The capitalization ratio measures the debt component of the capital structure, or capitalization of a company (i.e., the sum of long-term debt liabilities and shareholder equity) to support operations and growth. The capitalization ratio for DST is 46.5%. Prudent use of leverage (debt) increases the financial resources available to a company for growth and expansion.

The Bottom Line On any given day, a particular stock may see positive or negative change in its share price. Daily stock performance should be weighed against historical performance and put in context of the market overall. Keep in mind that all these ratios should be compared against historical numbers and industry information in order to get a more complete picture.

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