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Tickers in this Article: DECK, SFLY, IRBT, WPRT, VRA, TM, WSM
The market is currently down, with the Nasdaq down 0.7%, the S&P 500 slipping 0.8% and the Dow declining 0.6%. The consumer cyclical sector is a category of stocks that relies heavily on the business cycle and economic conditions. Consumer cyclicals include industries such as automotive, housing, entertainment and retail. The category can be further divided into durable and non-durable sections. Durable cyclicals include physical goods such as hardware or vehicles, while non-durables represent items like movies or hotel services. The performance of consumer cyclicals is highly related to the state of the economy. They represent goods and services that are not considered necessities, but luxurious purchases. During contractions or recessions, people have less disposable income to spend on consumer cyclicals. When the economy is expanding or booming, the sales of these goods rise as retail and leisure spending increase.

The Consumer Cyclical sector (XLY) is currently lagging behind the overall market, down 0.7%, and its current biggest movers are:
CompanyMarket CapPercentage Change
Deckers (Nasdaq:DECK)$1.23 billion+9.2%
Shutterfly (Nasdaq:SFLY)$1.05 billion-3.1%
iRobot (Nasdaq:IRBT)$537.1 million-2.3%
Westport Innovations Inc (Nasdaq:WPRT)$1.45 billion-2.2%
Vera Bradley (Nasdaq:VRA)$1.01 billion-2.1%
Toyota Motor Corporation (NYSE:TM)$143.08 billion+1.7%
Williams-Sonoma (NYSE:WSM)$4.22 billion-1.5%
Broker Summary: E-Trade Financial

Deckers (Nasdaq:DECK) has risen 9.2% to hit a current price of $38.10 per share. So far today, 2.2 million shares have changed hands.

At $28.06, Shutterfly (Nasdaq:SFLY) has slipped 3.1%. The company's volume is currently 291,581 shares for the day, with trading activity in keeping with yesterday's.

After a decline of 2.3%, iRobot (Nasdaq:IRBT) has hit a share price of $18.90. The company's volume for the morning is 76,288 shares. This is 0.1 times its average daily volume.

Westport Innovations Inc (Nasdaq:WPRT) has fallen 2.2% and is currently trading at $25.72 per share. With 246,595 shares changing hands so far today, the company's volume is consistent with its average over the last three months.

Vera Bradley (Nasdaq:VRA) is currently trading at a share price of $24.44, a 2.1% decline. The company is currently trading a volume of 128,361 shares.

Toyota Motor Corporation (NYSE:TM) is up 1.7% to reach a current price of $91.87 per share. So far today, 234,114 shares have changed hands, lighter than yesterday's volume of 586,330 shares.

Slipping 1.5%, Williams-Sonoma (NYSE:WSM) is currently trading at $42.36 per share. So far today, the company's volume is 189,627 shares. This is 0.2 times its current daily average.

The Bottom Line The nature of the market is such that stocks will have good days and bad days. Paying close attention to the previous ratios will help you identify key times to adjust your strategy. Tools like valuation ratios and profit margins, however, are only as useful as the context you put them in; remember to take historical data and competitor performance into account.

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