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The Lone Ranger was a big fan of silver. 

He named his horse after the shiny metal and fashioned bullets out of it. If werewolves ever threatened Wild West homesteaders, I'm sure the masked man and Tonto could've taken care of them.

Lately, silver bulls probably feel like the Lone Ranger -- with the emphasis on the "Lone." With the recent correction in precious metals prices, silver has been pounded extra hard.



Since its top in mid-2011, iShares Silver Trust (NYSE: SLV), which tracks the price of silver, has slid more than 50%. Compare that with the gold tracker iShares Gold Trust (NYSE: GLD), which has given back less than 30%. Why? 

Secondary trades like silver are often afterthoughts for investors. When the price of the popular asset class seems to bid up, buyers will violently pile in to a cheaper alternative. The cheaper the investment, the higher it climbs. They are also punished more severely when things go south. But as always, the herd, in its infinite lack of wisdom, is missing a major point: Silver is useful outside of being a currency proxy.

Recently, I discussed a short-term trading idea for GLD  based purely on technical indicators and the fact that gold as an asset class is extremely oversold. The situation with silver is very similar.



From a technical standpoint, shares of SLV have put in a very clear double bottom, which in technical analysis constitutes an extremely bullish signal.

Look for a bounce from its current level of around $22 to nearly $32. That's upside of 45%.

But while I called for a similar bounce in GLD shares and then a drop, look for SLV's run to be sustainable. Here's why.

Unlike gold, silver has many industrial applications. One of the most important areas is electrical power. As a plentiful, non-corrosive metal, silver is widely used as a contact component in manufacturing high-grade electrical switches and circuit breakers. 

Let's examine that sector from 40,000 feet up. Granted, the U.S. homebuilding industry is sluggish, dampening demand for electrical components. In emerging markets, however, upgraded housing is built as consumers move up to the middle class, increasing the need for components. 

   
 Silver oxide batteries 
 Wikipedia/Lukas A, CZE 
 Silver oxide batteries have twice the capacity of traditional lead batteries and have begun to replace lithium-ion batteries, especially in mobile devices.  
Also, as emerging countries expand, so do their power distribution systems. That's in addition to the fact that pundits have been calling for an upgrade to the U.S. electrical grid for years. When this long-awaited push finally occurs, it could well be on a massive scale.

Another important industrial use for silver is in batteries. Silver oxide batteries have twice the capacity of traditional lead batteries and have begun to replace lithium-ion batteries, especially in mobile devices. Although more expensive, silver oxide-based batteries are being adopted due to growing environmental and safety concerns surrounding lithium-ion batteries. With the geometric increase of handheld mobile devices globally, expect this trend to continue.

Risks to consider: Outside of being a short-term trade, investing in SLV is a long-term contrarian play. Like the GLD correction, the SLV sell-off is motivated by fear and concerns that the Federal Reserve's long-term quantitative easing program will keep interests rates and inflation suppressed indefinitely, thus making any mobility in hard currency prices difficult. Once the gain from the technical bounce is achieved, SLV may move sideways for a while until the market's awareness of the industrial demand catches up.

Action to take --> SLV shares are attractive just below $22. Expect a 45% rally to around $32 to follow suit with a technical bounce in gold over the next 12 months. However, shares should hold their value thanks to increased global economic growth and the need for silver as an industrial component. That being said, shares could rise to $42 over the long term. That's a total return of 90%.

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