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In an effort to recapture the lost market share, Fuji Xerox, a wholly-owned subsidiary of Fujifilm Holdings Corporation (FUJIY), is continually in the process of launching newer products.

Recently, Fuji Xerox unveiled a new high-speed printer for the large-size printing market. The new printer, named DocuWide 2055 (Model-NP), will be offered for sale from Jun 24, 2013.

The new printer is equipped to print A1 sheets, which are equivalent to a two-page spread newspaper in Japan, at a rate of seven sheets per minute. As of now, the product will be sold only in Japan, where it is priced at ¥2.4 million, exclusive of taxes.

In addition to its noteworthy speed, the high resolution printing of the new product also stands out. The intelligent processor of this printer enables it to hold two rolls of paper at the same time, and selects the one to print depending on the contents of the printable information.

In a fast-pace world, where speed and accuracy play an important role, the design of this printer facilitates the newspaper industry to work efficiently. This new step has been taken by Fuji Xerox keeping in mind the declining shipments of the subsidiary.

Sales of Fuji Xerox declined year over year in fiscal 2013 due to the economic deterioration in Europe, which is expected to continue further in the coming quarters. In view of the same, Fuji Xerox is trying to strengthen its presence in Japan, by utilizing its expertise and experience in direct sales. Moreover, Fuji Xerox is making efforts to reduce its costs and other expenses to reach an operating margin level of 10.0%, as quickly as possible.

Fujifilm currently carries a Zacks Rank #4 (Sell). Other stocks worth a look in the technology industry are Anadigics, Inc. (ANAD), Amkor Technology, Inc. (AMKR), International Rectifier Corporation (IRF), each carrying a Zacks Rank #2 (Buy).

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