Tickers in this Article: FUJIY
FujiFilm Holdings (FUJIY) was recently downgraded from Neutral to Underperform. The downgrade was based on the troubles in revenue generation the company is expected to see. In the most recent quarter revenue fell 1.8% from the year ago period in part due to the European debt crisis. The company is having a difficult time maintaining its traditional business in the midst of the digitalization phase of growth. Ever increasing raw materials prices are also a concern. Tokyo based Fujifilm Holdings Corporation is a leading global producer of photographic imaging products. The company develops, manufactures, and markets traditional and digital imaging products. We have a long term Underperform recommendation on the stock. Our target price of $17.00 is based on 13.4x 2013 EPS estimates.