Advertising

  1. How Does Fly Work and Make Money?

    Learn about the online travel website Fly.com and how the company makes money through ...
  2. Niche: How it Works and Makes Money? (FB, PG)

    Find out how Niche is revolutionizing the advertising industry by connecting corporate ...
  3. Is Ford's Emoji Marketing Method Successful? ...

    Learn how Ford used emoji-based marketing to promote its 2015 Focus model, and find ...
  4. How to Make Money in Augmented Reality

    Discover how advertisers use augmented reality content to engage consumers and boost ...
  5. Spring: How it Works and Makes Money

    Read about Spring, a customer loyalty program and digital advertising company, and ...
  6. Twitter's Self-Service Ad Platform Improving ...

    Find out how small- and medium-sized businesses around the world use Twitter to gain ...
  1. How Does Fly Work and Make Money?

    Learn about the online travel website Fly.com and how the company makes money through ...
  2. Is Facebook User Engagement Declining? (FB)

    The company has reportedly taken steps to address declining user engagement by forming ...
  3. House of Cards Adds More Product Placements (NFLX, ...

    How else is an ad-free streaming service supposed to make money? Now, there's more ...
  4. Niche: How it Works and Makes Money? (FB, PG)

    Find out how Niche is revolutionizing the advertising industry by connecting corporate ...
  5. Is Ford's Emoji Marketing Method Successful? ...

    Learn how Ford used emoji-based marketing to promote its 2015 Focus model, and find ...
  6. Twitter's Self-Service Ad Platform Improving ...

    Find out how small- and medium-sized businesses around the world use Twitter to gain ...
  1. What are the similarities between product differentiation and product positioning?

    Learn how two marketing strategies, product differentiation and product positioning, are similar and work together to effectively ...
  2. What's the biggest sports endorsement deal ever signed?

    The largest athlete endorsement deal exceeds $180 million over the course of 13 years and belongs to famous Chicago Bull ...
  3. How does the always be closing (ABC) strategy benefit a salesperson's sales funnel?

    Understand what it means for a salesperson to always be closing, and learn why a salesperson should want to always be closing ...
  4. What are the key differences between marketing and advertising?

    Understanding the role advertising plays in the marketing mix will help business owners define their promotional strategies ...
Hot Definitions
  1. Return On Invested Capital - ROIC

    A calculation used to assess a company's efficiency at allocating the capital under its control to profitable investments. ...
  2. Law Of Demand

    A microeconomic law that states that, all other factors being equal, as the price of a good or service increases, consumer ...
  3. Cost Of Debt

    The effective rate that a company pays on its current debt. This can be measured in either before- or after-tax returns; ...
  4. Yield Curve

    A line that plots the interest rates, at a set point in time, of bonds having equal credit quality, but differing maturity ...
  5. Stop-Limit Order

    An order placed with a broker that combines the features of stop order with those of a limit order. A stop-limit order will ...
  6. Keynesian Economics

    An economic theory of total spending in the economy and its effects on output and inflation. Keynesian economics was developed ...
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