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  1. The Oscars and Golden Globes: Worth Their Weight ...

    The Oscars and Golden Globes set off a wave of spending that creates new flows of ...
  2. A FICO-free Loan? See SoFi's Super Bowl Ad

    Non-bank lender SoFi will air its first TV ad during Super Bowl 50. Here's how it's ...
  3. Alphabet Earnings Beat Expectations (GOOGL, AAPL)

    Alphabet's earnings crush analysts' expectations; now bigger than Apple?
  4. Are Super Bowl Ads Worth Their High Cost?

    Are Super Bowl ads worth the investment? A look at the cost and how they're received.
  5. Yelp's 3 Key Financial Ratios (YELP)

    Find out why Yelp's current high sales growth rate may be misleading, and understand ...
  6. 7 Popular Marketing Techniques For Small Businesses

    This guide will help you get the word out about your small business.
  1. Coca-Cola Beats Earnings Despite 14% Drop In ...

    While KO shares won't move sharply to an upside on these numbers, the downside -- ...
  2. Why Alphabet Buying Verizon Makes Sense (GOOGL, ...

    Alphabet can seal the deal with an offer of $350 to $370 billion, or a premium of ...
  3. Alphabet Earnings Beat Expectations (GOOGL, AAPL)

    Alphabet's earnings crush analysts' expectations; now bigger than Apple?
  4. Are Super Bowl Ads Worth Their High Cost?

    Are Super Bowl ads worth the investment? A look at the cost and how they're received.
  5. Yelp's 3 Key Financial Ratios (YELP)

    Find out why Yelp's current high sales growth rate may be misleading, and understand ...
  6. Display Spending Surge Threatens Google's Profits

    Digital digital spending is expected to overtake search ad spending this year. Who ...
  1. What are the similarities between product differentiation and product positioning?

    Learn how two marketing strategies, product differentiation and product positioning, are similar and work together to effectively ...
  2. What's the biggest sports endorsement deal ever signed?

    The largest athlete endorsement deal exceeds $180 million over the course of 13 years and belongs to famous Chicago Bull ...
  3. How does the always be closing (ABC) strategy benefit a salesperson's sales funnel?

    Understand what it means for a salesperson to always be closing, and learn why a salesperson should want to always be closing ...
  4. What are the key differences between marketing and advertising?

    Understanding the role advertising plays in the marketing mix will help business owners define their promotional strategies ...
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