Advertising

  1. Why Is Old Media Interested in New Media?

    With their eye-popping valuations and investments, new media startups are hot. But ...
  2. How Much Coca-Cola Spends on Advertising

    Learn about Coca-Cola's ad spending and why the company has decided to spend the ...
  3. What Puts the Dollars in Priceline's Bottom Line?

    The Priceline Group is more successful than it may appear and is on track to enjoy ...
  4. Where Does Yahoo (YHOO) Go From Here?

    Yahoo operates in a competitive environment, but if it makes the right deals there's ...
  5. Mobile Ad Competitors: Facebook Vs. Google

    Facebook and Google are locked in a heated battle in the mobile advertising sweepstakes. ...
  6. How Advisors Can Get the Most Out of Social Media

    It's imperative for financial advisors to take advantage of social media tools, and ...
  1. How Much Coca-Cola Spends on Advertising

    Learn about Coca-Cola's ad spending and why the company has decided to spend the ...
  2. What Puts the Dollars in Priceline's Bottom Line?

    The Priceline Group is more successful than it may appear and is on track to enjoy ...
  3. Where Does Yahoo (YHOO) Go From Here?

    Yahoo operates in a competitive environment, but if it makes the right deals there's ...
  4. Mobile Ad Competitors: Facebook Vs. Google

    Facebook and Google are locked in a heated battle in the mobile advertising sweepstakes. ...
  5. How Smartphones Are Changing Advertising & Marketing

    Smartphones have connected us so much that the speed and relevance of ad and marketing ...
  6. Bye, Mad Men: How the Net Is Changing Advertising

    The Internet and digital media are changing the way companies advertise and market ...
  1. What are the similarities between product differentiation and product positioning?

    Learn how two marketing strategies, product differentiation and product positioning, are similar and work together to effectively ...
  2. What's the biggest sports endorsement deal ever signed?

    The largest athlete endorsement deal exceeds $180 million over the course of 13 years and belongs to famous Chicago Bull ...
  3. How does the always be closing (ABC) strategy benefit a salesperson's sales funnel?

    Understand what it means for a salesperson to always be closing, and learn why a salesperson should want to always be closing ...
  4. What are the key differences between marketing and advertising?

    Understanding the role advertising plays in the marketing mix will help business owners define their promotional strategies ...
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