Definitions tagged as

Advertising

  1. A-B Split

  2. AAAA Spot Contract

  3. ABCD Counties

  4. Above-The-Line Costs

  5. ACNielsen

  6. Ad-Noter

  7. Advertised Price

  8. Advertising-To-Sales Ratio

  9. Advertising Allowance

  10. Advertising Appropriation

  11. Advertising Association Of The West - AAW

  12. Advertising Budget

  13. Advertising Checking Bureau - ACB

  14. Advertising Club Of New York

  15. Advertising Costs

  16. Advertising Elasticity Of Demand - AED

  17. Advertising Federation Of America - AFA

  18. Advocacy Advertising

  19. Adware

  20. Adweek

  21. Banner Advertising

  22. Below The Line Advertising

  23. Brand

  24. Brand Awareness

  25. Brand Equity

  26. Brand Identity

  27. Brand Loyalty

  28. Brand Management

  29. Brand Personality

  30. Brand Piracy

  31. Brand Recognition

  32. Business-To-Business Advertising

  33. Click-Through Rate (CTR)

  34. Click Fraud

  35. Comparative Advertising

  36. Corporate Sponsorship

  37. Cost Per Click - CPC

  38. Cost Per Thousand - CPM

  39. Cult Brand

  40. DAGMAR

  41. Digital Marketing

  42. Direct Marketing

  43. Direct To Consumer Advertising - DTC Advertising

  44. Flighting

  45. Four Ps

  46. Gator

  47. Generic Brand

  48. Greenwashing

  49. Guerrilla Marketing

  50. Hard Sell

  51. Hierarchy-Of-Effects Theory

  52. Impression

  53. Incremental Marketing

  54. Infomercial

  55. Logo

  56. Marketing

  57. Marketing Campaign

  58. Media Buy

  59. Micromarketing

  60. Mindshare

  61. Mobile Advertising

  62. Monthly Active User (MAU)

  63. Paid Syndication

  64. Parasitic Advertising

  65. Perceived Value

  66. Product Differentiation

  67. Product Placement

  68. Promotion

  69. Promotional Budget

  70. Promotion Expense

  71. Quick Response (QR) Code

  72. Second Screen Advertising

  73. Soft Sell

  74. Tailored Advertising

  75. Trademark

  76. Trickle-Down Effect

  77. Triggering Term

  78. Unfair Trade Practice

  79. Value Proposition

  80. Viral Marketing

  81. Word-Of-Mouth Marketing - WOM Marketing

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