Definitions tagged as

Advertising

  1. A-B Split

  2. AAAA Spot Contract

  3. ABCD Counties

  4. Above-The-Line Costs

  5. ACNielsen

  6. Ad-Noter

  7. Advertised Price

  8. Advertising-To-Sales Ratio

  9. Advertising Allowance

  10. Advertising Appropriation

  11. Advertising Association Of The West - AAW

  12. Advertising Budget

  13. Advertising Checking Bureau - ACB

  14. Advertising Club Of New York

  15. Advertising Costs

  16. Advertising Elasticity Of Demand - AED

  17. Advertising Federation Of America - AFA

  18. Advocacy Advertising

  19. Adware

  20. Adweek

  21. Banner Advertising

  22. Below The Line Advertising

  23. Brand

  24. Brand Awareness

  25. Brand Equity

  26. Brand Identity

  27. Brand Loyalty

  28. Brand Management

  29. Brand Personality

  30. Brand Piracy

  31. Brand Recognition

  32. Business-To-Business Advertising

  33. Click-Through Rate (CTR)

  34. Click Fraud

  35. Comparative Advertising

  36. Corporate Sponsorship

  37. Cost Per Click - CPC

  38. Cost Per Thousand - CPM

  39. Cult Brand

  40. DAGMAR

  41. Digital Marketing

  42. Direct Marketing

  43. Direct To Consumer Advertising - DTC Advertising

  44. Drip Pricing

  45. Flighting

  46. Four Ps

  47. Gator

  48. Generic Brand

  49. Greenwashing

  50. Guerrilla Marketing

  51. Hard Sell

  52. Hierarchy-Of-Effects Theory

  53. Impression

  54. Incremental Marketing

  55. Infomercial

  56. Logo

  57. Marketing

  58. Marketing Campaign

  59. Media Buy

  60. Micromarketing

  61. Mindshare

  62. Mobile Advertising

  63. Monthly Active User (MAU)

  64. Negative Option Deals

  65. Paid Syndication

  66. Parasitic Advertising

  67. Perceived Value

  68. Product Differentiation

  69. Product Placement

  70. Promotion

  71. Promotional Budget

  72. Promotion Expense

  73. Quick Response (QR) Code

  74. Second Screen Advertising

  75. Soft Sell

  76. Tailored Advertising

  77. Trademark

  78. Trickle-Down Effect

  79. Triggering Term

  80. Unfair Trade Practice

  81. Value Proposition

  82. Viral Marketing

  83. Word-Of-Mouth Marketing - WOM Marketing

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