Advertising Agencies

  1. Digital Advertising Is The Future, But Why? (ZNGA, ...

    Digital advertising has outgrown the internet.
  2. How is Programmatic Advertising Changing Media?

    Understand what programmatic advertising is as well as the technology that drives ...
  3. Mobile Ad Competitors: Facebook Vs. Google

    Facebook and Google are locked in a heated battle in the mobile advertising sweepstakes. ...
  4. Do's & Don'ts Of Digital Marketing

    Digital marketing is not as scary or as complex as it is often made out to be, but ...
  5. Trends And Growth In The Digital Advertising ...

    The rapidly expanding digital advertising industry is leading a shift towards content ...
  6. The World's Top 10 Mobile Ad Companies

    There is a plethora of mobile ad companies ready to help with your ads for a cut ...
  1. Digital Advertising Is The Future, But Why? (ZNGA, ...

    Digital advertising has outgrown the internet.
  2. Mobile Ad Competitors: Facebook Vs. Google

    Facebook and Google are locked in a heated battle in the mobile advertising sweepstakes. ...
  3. Do's & Don'ts Of Digital Marketing

    Digital marketing is not as scary or as complex as it is often made out to be, but ...
  4. Trends And Growth In The Digital Advertising ...

    The rapidly expanding digital advertising industry is leading a shift towards content ...
  5. The World's Top 10 Mobile Ad Companies

    There is a plethora of mobile ad companies ready to help with your ads for a cut ...
  6. The (High) Cost of Advertising in Times Square

    Advertising on a Times Square billboard costs more per impression than similar forms ...
  1. How has the Internet contributed to the long tail theory of marketing?

    Learn how the Internet has contributed to the long-tail theory of marketing and how this strategy is being applied by modern ...
  2. Why does an investor need to understand the click-through rate in the Internet sector?

    Understand what a click-through rate measures, and learn why an investor should be interested in the click-through rate of ...
  3. Why is brand equity considered an intangible asset?

    Brand equity is an intangible asset because the value of the brand is not a physical asset and is instead determined by consumer ...
Hot Definitions
  1. Goldilocks Economy

    An economy that is not so hot that it causes inflation, and not so cold that it causes a recession. This term is used to ...
  2. White Squire

    Very similar to a "white knight", but instead of purchasing a majority interest, the squire purchases a lesser interest in ...
  3. MACD Technical Indicator

    Moving Average Convergence Divergence (or MACD) is a trend-following momentum indicator that shows the relationship between ...
  4. Over-The-Counter - OTC

    Over-The-Counter (or OTC) is a security traded in some context other than on a formal exchange such as the NYSE, TSX, AMEX, ...
  5. Quarter - Q1, Q2, Q3, Q4

    A three-month period on a financial calendar that acts as a basis for the reporting of earnings and the paying of dividends.
  6. Weighted Average Cost Of Capital - WACC

    Weighted average cost of capital (WACC) is a calculation of a firm's cost of capital in which each category of capital is ...
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