Marketing

  1. Over the past 10 years, advertising strategies have evolved as a result of technological development as the internet has provided new channels for advertisers to reach a larger audience.

    How The Internet Web Ad Industry Works

    Over the past 10 years, advertising strategies have evolved as a result of technological ...
  2. For two years, Tinder has been able to stay afloat without relying on any kind of revenue stream. Now, the free match-making mobile app is exploring a new money-making model in an effort to cash in on the international $2 billion-a-year online dating industry.

    Tinder to Start Swiping for Cash?

    For two years, Tinder has been able to stay afloat without relying on any kind of ...
  3. As technology has evolved, the landscape of the music industry has changed from radio broadcasts to mp3 and now streaming services.

    Will Pandora And Spotify Disrupt Music Royalties?

    As technology has evolved, the landscape of the music industry has changed from radio ...
  4. What Can an Investor Learn from DuckTales?

    "DuckTales" told the story of Scrooge McDuck. Are there any lessons for an adult ...
  5. Ten things that set successful entrepreneurs apart.

    10 Characteristics of Successful Entrepreneurs

    Being a successful entrepreneurs requires more than just an idea or a lot of money. ...
  6. Don't Be Misled By Investment Advertising

    Investment companies and brokers want to sell. Unfortunately, this can result in ...
  1. Advertising isn’t just a way for Facebook and its ilk to perhaps earn a little bit of revenue in between hosting family photos and personal musings. It’s the very purpose of the site’s existence, and the same goes for Twitter and LinkedIn.

    How Facebook, Twitter, Social Media Make Money ...

    If you’re not paying for the product, the product is you. That's a truism that's ...
  1. How does Kickstarter make money?

    Learn how Kickstarter earns its profits, and how users raise money to get the funding they need to make their grand plans ...
  2. What is market cannibalization?

    Market cannibalism is defined as the negative impact a company's new product has on the sales performance of existing products. ...
  3. What does greenwashing mean?

    The term "greenwashing" was added to the Oxford English dictionary in 1999, where it is defined as "disinformation disseminated ...
  4. What is the Razor/Razorblade model?

    The Razor/Razorblade business model owes its name to one King Gillette, founder of the eponymous razorblade company. The ...
  1. 5 Evolving Corporate Logos

    Logos create the foundation for the image of the entire company. They signify to ...
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