Marketing

  1. How to Write Better Investment Commentary

    If you're providing any type of expertise to clients in writing, it pays to make ...
  2. Advisors on the Air: Tips for Hosting a Radio ...

    Hosting a radio show is a great way for financial advisors to reach new clients. ...
  3. Grow Your Referrals from Pros with These Tips

    Getting referrals from other professionals can be one of the best ways to grow your ...
  4. Meerkat: How it Works and Makes Money? (TWTR, ...

    Discover how the video streaming app Meerkat came to be, what the developers are ...
  5. Salesforce Vs. SAP: Comparing Top CRM Providers ...

    Learn about the different CRM offerings by Salesforce and SAP. Understand each company's ...
  6. Is Ford's Emoji Marketing Method Successful? ...

    Learn how Ford used emoji-based marketing to promote its 2015 Focus model, and find ...
  1. Twitter Launches Hail Mary With NFL Streaming ...

    NFL fans may sign on to Twitter's website to watch the games, but how many of those ...
  2. J.C. Penney Stock Adds to Monthly Gains (JCP)

    With profit margins trending higher, investors are betting J. C. Penney will win ...
  3. Meerkat: How it Works and Makes Money? (TWTR, ...

    Discover how the video streaming app Meerkat came to be, what the developers are ...
  4. Salesforce Vs. SAP: Comparing Top CRM Providers ...

    Learn about the different CRM offerings by Salesforce and SAP. Understand each company's ...
  5. Is Ford's Emoji Marketing Method Successful? ...

    Learn how Ford used emoji-based marketing to promote its 2015 Focus model, and find ...
  6. Why Ascena Retail Plunged 13% Wednesday (ASNA)

    ASNA stock is now down 35% in the past 12 months, while losing 54% of its value in ...
  1. Is a financial advisor allowed to pay a referral fee?

    Understand how financial advisors can legally pay a referral fee to someone for soliciting business, and learn the regulations ...
  2. How does a long tail become profitable?

    Understand what the long tail concept is and who pioneered it. Learn how a company using a long tail strategy becomes profitable.
  3. How do companies with a large product portfolio use BCG Analysis?

    Understand what BCG analysis is, and learn how companies use the BCG Matrix to analyze the performance of their product portfolios.
  4. What are the similarities between product differentiation and product positioning?

    Learn how two marketing strategies, product differentiation and product positioning, are similar and work together to effectively ...
  1. 5 Evolving Corporate Logos

    Logos create the foundation for the image of the entire company. They signify to ...
Hot Definitions
  1. Goldilocks Economy

    An economy that is not so hot that it causes inflation, and not so cold that it causes a recession. This term is used to ...
  2. White Squire

    Very similar to a "white knight", but instead of purchasing a majority interest, the squire purchases a lesser interest in ...
  3. MACD Technical Indicator

    Moving Average Convergence Divergence (or MACD) is a trend-following momentum indicator that shows the relationship between ...
  4. Over-The-Counter - OTC

    Over-The-Counter (or OTC) is a security traded in some context other than on a formal exchange such as the NYSE, TSX, AMEX, ...
  5. Quarter - Q1, Q2, Q3, Q4

    A three-month period on a financial calendar that acts as a basis for the reporting of earnings and the paying of dividends.
  6. Weighted Average Cost Of Capital - WACC

    Weighted average cost of capital (WACC) is a calculation of a firm's cost of capital in which each category of capital is ...
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