Marketing

  1. Google Ads Vs. Facebook Ads

    Universal access to the internet through smartphones, tablets and computers has driven ...
  2. How Shazam Makes Money

    Prior to universal access to digital technology, identifying music in restaurants, ...
  3. How The Internet Web Ad Industry Works

    Over the past 10 years, advertising strategies have evolved as a result of technological ...
  4. Tinder to Start Swiping for Cash?

    For two years, Tinder has been able to stay afloat without relying on any kind of ...
  5. Will Pandora And Spotify Disrupt Music Royalties?

    As technology has evolved, the landscape of the music industry has changed from radio ...
  6. What Can an Investor Learn from DuckTales?

    "DuckTales" told the story of Scrooge McDuck. Are there any lessons for an adult ...
  1. How Facebook, Twitter, Social Media Make Money ...

    If you’re not paying for the product, the product is you. That's a truism that's ...
  1. How does a customer base dictate goodwill?

    Find out how a customer base dictates the value of the goodwill by providing a ready market for its products and spreading ...
  2. How do companies like ClickBank help websites make money?

    Find out how sites such as ClickBank help websites make money by offering the opportunity for vendors and affiliates to promote ...
  3. For a company, is it more important to lower costs or increase revenue?

    Examine the question of whether a company's desire for increased profitability is better served by focusing on cutting costs ...
  4. How does Kickstarter make money?

    Learn how Kickstarter earns its profits, and how users raise money to get the funding they need to make their grand plans ...
  1. 5 Evolving Corporate Logos

    Logos create the foundation for the image of the entire company. They signify to ...
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