Marketing

  1. 5 Tips for Lawn-Care Businesses to Get Ahead

    Learn effective lawn-care business tips, such as using social media and sharing client ...
  2. How an Opt-In Box Can Grow Your Email Following

    Email is powerful for communicating with your financial advisory clients and nurturing ...
  3. 5 Huge Benefits of Blogging for Your Business

    If you aren't convinced that content marketing can help grow your client list, here ...
  4. Why Email Marketing Should Be an Advisor Priority

    You have only so much time in your day. Email marketing makes it easier for advisors ...
  5. Why Social Media is a Necessity for Advisors

    There are a multitude of reasons why financial advisors should be on social media. ...
  6. 10 Characteristics of Successful Entrepreneurs

    Being a successful entrepreneurs requires more than just an idea or a lot of money. ...
  1. The Brand and Business of Beyoncé Knowles (PEP, ...

    Discover why Beyonce is a global brand. Find out about her business investments, ...
  2. Twitter Launches Hail Mary With NFL Streaming ...

    NFL fans may sign on to Twitter's website to watch the games, but how many of those ...
  3. J.C. Penney Stock Adds to Monthly Gains (JCP)

    With profit margins trending higher, investors are betting J. C. Penney will win ...
  4. Meerkat: How it Works and Makes Money? (TWTR, ...

    Discover how the video streaming app Meerkat came to be, what the developers are ...
  5. Salesforce Vs. SAP: Comparing Top CRM Providers ...

    Learn about the different CRM offerings by Salesforce and SAP. Understand each company's ...
  6. Is Ford's Emoji Marketing Method Successful? ...

    Learn how Ford used emoji-based marketing to promote its 2015 Focus model, and find ...
  1. Is a financial advisor allowed to pay a referral fee?

    Understand how financial advisors can legally pay a referral fee to someone for soliciting business, and learn the regulations ...
  2. How does a long tail become profitable?

    Understand what the long tail concept is and who pioneered it. Learn how a company using a long tail strategy becomes profitable.
  3. How do companies with a large product portfolio use BCG Analysis?

    Understand what BCG analysis is, and learn how companies use the BCG Matrix to analyze the performance of their product portfolios.
  4. What are the similarities between product differentiation and product positioning?

    Learn how two marketing strategies, product differentiation and product positioning, are similar and work together to effectively ...
  1. 5 Evolving Corporate Logos

    Logos create the foundation for the image of the entire company. They signify to ...
Hot Definitions
  1. Graduate Management Admission Test - GMAT

    A standardized test intended to measure a test taker's aptitude in mathematics and the English language. The GMAT is most ...
  2. Magna Cum Laude

    An academic level of distinction used by educational institutions to signify an academic degree which was received "with ...
  3. Cover Letter

    A written document submitted with a job application explaining the applicant's credentials and interest in the open position. ...
  4. 403(b) Plan

    A retirement plan for certain employees of public schools, tax-exempt organizations and certain ministers. Generally, retirement ...
  5. Master Of Business Administration - MBA

    A graduate degree achieved at a university or college that provides theoretical and practical training to help graduates ...
  6. Liquidity Event

    An event that allows initial investors in a company to cash out some or all of their ownership shares and is considered an ...
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