Marketing

  1. 10 Characteristics of Successful Entrepreneurs

    10 Characteristics of Successful Entrepreneurs

    Being a successful entrepreneurs requires more than just an idea or a lot of money. ...
  2. Don't Be Misled By Investment Advertising

    Don't Be Misled By Investment Advertising

    Investment companies and brokers want to sell. Unfortunately, this can result in ...
  3. The Green Marketing Machine

    The Green Marketing Machine

    Don't let corporations greenwash their dirty laundry. Learn how to spot a phony. ...
  4. Advertising, Crocodiles And Moats

    Advertising, Crocodiles And Moats

    Memorable advertising is a brick in the fortress that keeps competitors at bay.
  5. The Power Of Branding

    The Power Of Branding

    It's the ultimate economic moat, and we look at the approaches and effects of good ...
  6. Top 5 Ways Restaurants Make You Spend More

    Top 5 Ways Restaurants Make You Spend More

    The next time you eat out, watch for these common restaurant tricks that undermine ...
  1. How Facebook, Twitter, Social Media Make Money ...

    How Facebook, Twitter, Social Media Make Money ...

    If you’re not paying for the product, the product is you. That's a truism that's ...
  1. What does greenwashing mean?

    The term "greenwashing" was added to the Oxford English dictionary in 1999, where it is defined as "disinformation disseminated ...
  2. What is market cannibalization?

    Market cannibalism is defined as the negative impact a company's new product has on the sales performance of existing products. ...
  3. What is the Razor/Razorblade model?

    The Razor/Razorblade business model owes its name to one King Gillette, founder of the eponymous razorblade company. The ...
  1. 5 Evolving Corporate Logos

    5 Evolving Corporate Logos

    Logos create the foundation for the image of the entire company. They signify to ...
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