Marketing

  1. 5 Up and Coming Social Media Startups

    Although the days of Facebook's dominance aren't close to being over, here are some ...
  2. Barbie's Body Wasn't the Problem (opinion)

    Barbie's body type wasn't what killed sales, argues Angela Travillian. Other factors ...
  3. Is Spirit Airlines a Real Threat to Southwest? ...

    Discover why the evolution of Southwest Airlines has decreased its impact on certain ...
  4. How Pinterest Can Make a Move On The Male Market

    By considering the preferences of men in its generation of content, features and ...
  5. 5 Raleigh-based Startups That Emerged This Century

    Learn about the startup scene in the Research Triangle hub of Raleigh, North Carolina. ...
  6. Pinterest:  Bringing the Ca-Ching to the Retail ...

    Pinterest is more than just an online scrapbooking platform. It's a unique form of ...
  1. Amazon Breaks New Ground with First Brick-and-Mortar ...

    Amazon is now making its first foray into physical retail - but with distinctly Amazon-esque ...
  2. Is Spirit Airlines a Real Threat to Southwest? ...

    Discover why the evolution of Southwest Airlines has decreased its impact on certain ...
  3. How WhatsApp Makes Money

    In short, WhatsApp makes money just $1 at a time.
  4. Delta Bets On Its Punctuality. Will it Work? ...

    Examine Delta's new marketing effort based on its on-time performance in terms of ...
  5. GE's New Direction Sees Early Successes

    General Electric's divestment of its financial services arm and its recommitment ...
  6. Why Facebook Is Free to Use (FB)

    Learn why Facebook is free to users, and understand how the company makes more money ...
  1. Is a financial advisor allowed to pay a referral fee?

    Understand how financial advisors can legally pay a referral fee to someone for soliciting business, and learn the regulations ...
  2. How does a long tail become profitable?

    Understand what the long tail concept is and who pioneered it. Learn how a company using a long tail strategy becomes profitable.
  3. How do companies with a large product portfolio use BCG Analysis?

    Understand what BCG analysis is, and learn how companies use the BCG Matrix to analyze the performance of their product portfolios.
  4. What are the similarities between product differentiation and product positioning?

    Learn how two marketing strategies, product differentiation and product positioning, are similar and work together to effectively ...
  1. 5 Evolving Corporate Logos

    Logos create the foundation for the image of the entire company. They signify to ...
Hot Definitions
  1. Flight To Quality

    The action of investors moving their capital away from riskier investments to the safest possible investment vehicles. This ...
  2. Discouraged Worker

    A person who is eligible for employment and is able to work, but is currently unemployed and has not attempted to find employment ...
  3. Ponzimonium

    After Bernard Madoff's $65 billion Ponzi scheme was revealed, many new (smaller-scale) Ponzi schemers became exposed. Ponzimonium ...
  4. Quarterly Earnings Report

    A quarterly filing made by public companies to report their performance. Included in earnings reports are items such as net ...
  5. Dark Pool Liquidity

    The trading volume created by institutional orders that are unavailable to the public. The bulk of dark pool liquidity is ...
Trading Center