Marketing

  1. Twitter Tools Advisors Should Consider

    Financial advisors can benefit from Twitter by leveraging these tools to take full ...
  2. How to Beat Robo-Advisors With Online Marketing

    With these digital marketing tips, financial advisors can present themselves as an ...
  3. Digital Marketing Tips to Grow Advisors' Business

    Advisors may want to consider these digital marketing tips when it comes to maximizing ...
  4. How Paladin Digital Marketing Helps Advisors

    It can be hard for advisors to keep up with ever-evolving technology trends. Paladin ...
  5. The Brand and Business of Beyoncé Knowles (PEP, ...

    Discover why Beyonce is a global brand. Find out about her business investments, ...
  6. Why Advisors Ignore Most Marketing Pitches

    Advisors are busy folks and as such, they aren't easily swayed to read marketing ...
  1. The Brand and Business of Beyoncé Knowles (PEP, ...

    Discover why Beyonce is a global brand. Find out about her business investments, ...
  2. Twitter Launches Hail Mary With NFL Streaming ...

    NFL fans may sign on to Twitter's website to watch the games, but how many of those ...
  3. J.C. Penney Stock Adds to Monthly Gains (JCP)

    With profit margins trending higher, investors are betting J. C. Penney will win ...
  4. Meerkat: How it Works and Makes Money? (TWTR, ...

    Discover how the video streaming app Meerkat came to be, what the developers are ...
  5. Salesforce Vs. SAP: Comparing Top CRM Providers ...

    Learn about the different CRM offerings by Salesforce and SAP. Understand each company's ...
  6. Is Ford's Emoji Marketing Method Successful? ...

    Learn how Ford used emoji-based marketing to promote its 2015 Focus model, and find ...
  1. Is a financial advisor allowed to pay a referral fee?

    Understand how financial advisors can legally pay a referral fee to someone for soliciting business, and learn the regulations ...
  2. How does a long tail become profitable?

    Understand what the long tail concept is and who pioneered it. Learn how a company using a long tail strategy becomes profitable.
  3. How do companies with a large product portfolio use BCG Analysis?

    Understand what BCG analysis is, and learn how companies use the BCG Matrix to analyze the performance of their product portfolios.
  4. What are the similarities between product differentiation and product positioning?

    Learn how two marketing strategies, product differentiation and product positioning, are similar and work together to effectively ...
  1. 5 Evolving Corporate Logos

    Logos create the foundation for the image of the entire company. They signify to ...
Hot Definitions
  1. Bond Ladder

    A portfolio of fixed-income securities in which each security has a significantly different maturity date. The purpose of ...
  2. Duration

    A measure of the sensitivity of the price (the value of principal) of a fixed-income investment to a change in interest rates. ...
  3. Dove

    An economic policy advisor who promotes monetary policies that involve the maintenance of low interest rates, believing that ...
  4. Cyclical Stock

    An equity security whose price is affected by ups and downs in the overall economy. Cyclical stocks typically relate to companies ...
  5. Front Running

    The unethical practice of a broker trading an equity based on information from the analyst department before his or her clients ...
  6. After-Hours Trading - AHT

    Trading after regular trading hours on the major exchanges. The increasing popularity of electronic communication networks ...
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