Marketing

  1. Why Advisors Ignore Most Marketing Pitches

    Advisors are busy folks and as such, they aren't easily swayed to read marketing ...
  2. How to Get More Business with Inbound Marketing

    A smart way to start adding more clients to your roster is to add inbound marketing ...
  3. Wealthy Men and Women Investors: 4 Key Differences

    Research validates that wealthy men and women invest differently. Here's why—the ...
  4. Improve Your Email Marketing Strategy in 5 Steps

    An advisor's e-mail strategy can greatly enhance his or her practice. Here are some ...
  5. How to Write Better Investment Commentary

    If you're providing any type of expertise to clients in writing, it pays to make ...
  6. Advisors on the Air: Tips for Hosting a Radio ...

    Hosting a radio show is a great way for financial advisors to reach new clients. ...
  1. Twitter Launches Hail Mary With NFL Streaming ...

    NFL fans may sign on to Twitter's website to watch the games, but how many of those ...
  2. J.C. Penney Stock Adds to Monthly Gains (JCP)

    With profit margins trending higher, investors are betting J. C. Penney will win ...
  3. Meerkat: How it Works and Makes Money? (TWTR, ...

    Discover how the video streaming app Meerkat came to be, what the developers are ...
  4. Salesforce Vs. SAP: Comparing Top CRM Providers ...

    Learn about the different CRM offerings by Salesforce and SAP. Understand each company's ...
  5. Is Ford's Emoji Marketing Method Successful? ...

    Learn how Ford used emoji-based marketing to promote its 2015 Focus model, and find ...
  6. Why Ascena Retail Plunged 13% Wednesday (ASNA)

    ASNA stock is now down 35% in the past 12 months, while losing 54% of its value in ...
  1. Is a financial advisor allowed to pay a referral fee?

    Understand how financial advisors can legally pay a referral fee to someone for soliciting business, and learn the regulations ...
  2. How does a long tail become profitable?

    Understand what the long tail concept is and who pioneered it. Learn how a company using a long tail strategy becomes profitable.
  3. How do companies with a large product portfolio use BCG Analysis?

    Understand what BCG analysis is, and learn how companies use the BCG Matrix to analyze the performance of their product portfolios.
  4. What are the similarities between product differentiation and product positioning?

    Learn how two marketing strategies, product differentiation and product positioning, are similar and work together to effectively ...
  1. 5 Evolving Corporate Logos

    Logos create the foundation for the image of the entire company. They signify to ...
Hot Definitions
  1. European Union - EU

    A group of European countries that participates in the world economy as one economic unit and operates under one official ...
  2. Sell-Off

    The rapid selling of securities, such as stocks, bonds and commodities. The increase in supply leads to a decline in the ...
  3. Brazil, Russia, India And China - BRIC

    An acronym for the economies of Brazil, Russia, India and China combined. It has been speculated that by 2050 these four ...
  4. Brexit

    The Brexit, an abbreviation of "British exit" that mirrors the term Grexit, refers to the possibility of Britain's withdrawal ...
  5. Underweight

    1. A situation where a portfolio does not hold a sufficient amount of a particular security when compared to the security's ...
  6. Russell 3000 Index

    A market capitalization weighted equity index maintained by the Russell Investment Group that seeks to be a benchmark of ...
Trading Center