Definitions tagged as

Marketing

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  1. A-B Split

  2. AAAA Spot Contract

  3. ABCD Counties

  4. Above-The-Line Costs

  5. ACNielsen

  6. Activities, Interests And Opinions - AIO

  7. Ad-Noter

  8. Adopter Categories

  9. Advance Canvass

  10. Advertised Price

  11. Advertising-To-Sales Ratio

  12. Advertising Allowance

  13. Advertising Appropriation

  14. Advertising Association Of The West - AAW

  15. Advertising Budget

  16. Advertising Checking Bureau - ACB

  17. Advertising Club Of New York

  18. Advertising Costs

  19. Advertising Elasticity Of Demand - AED

  20. Advertising Federation Of America - AFA

  21. Advocacy Advertising

  22. Adware

  23. Adweek

  24. Atmospherics

  25. Augmented Product

  26. Bait And Switch

  27. Banner Advertising

  28. Below The Line Advertising

  29. Big Data

  30. Brand

  31. Brand Awareness

  32. Brand Equity

  33. Brand Extension

  34. Brand Identity

  35. Brand Loyalty

  36. Brand Management

  37. Brand Personality

  38. Brand Piracy

  39. Brand Potential Index (BPI)

  40. Brand Recognition

  41. Bundling

  42. Business-To-Business Advertising

  43. Click-Through Rate (CTR)

  44. Cobranding

  45. Cold Calling

  46. Commercialization

  47. Comparative Advertising

  48. Competitive Pricing

  49. Corporate Sponsorship

  50. Cost Per Thousand - CPM

  51. Cowboy Marketing

  52. Cross-Sell

  53. Cult Brand

  54. DAGMAR

  55. Data Mining

  56. Dialing and Smiling

  57. Direct Mail

  58. Direct Marketing

  59. Direct To Consumer Advertising - DTC Advertising

  60. Distribution Channel

  61. Dog Eat Dog

  62. Doorbuster

  63. Door Crasher

  64. Drip Marketing

  65. Electronic Commerce - ecommerce

  66. First Mover

  67. Flighting

  68. Follow-The-Leader Pricing

  69. Four Ps

  70. Freudian Motivation Theory

  71. Gator

  72. Generic Brand

  73. Golden Geese

  74. Green Marketing

  75. Greenwashing

  76. Guerrilla Marketing

  77. Halo Effect

  78. Hard Sell

  79. Hierarchy-Of-Effects Theory

  80. Impression

  81. Incremental Marketing

  82. Indirect Sales

  83. Infomercial

  84. Inside Sales

  85. Law Of 29

  86. Logo

  87. Macromarketing

  88. Marketing

  89. Marketing Campaign

  90. Marketing Fraud

  91. Marketing Mix

  92. Market Orientation

  93. Market Segment

  94. Market Segmentation

  95. Mass Customization

  96. Masterbrand

  97. Media Buy

  98. Micromarketing

  99. Mindshare

  100. Mobile Advertising

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