Definitions tagged as

Marketing

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  1. A-B Split

  2. AAAA Spot Contract

  3. ABCD Counties

  4. Above-The-Line Costs

  5. ACNielsen

  6. Activities, Interests And Opinions - AIO

  7. Ad-Noter

  8. Adopter Categories

  9. Advance Canvass

  10. Advertised Price

  11. Advertising-To-Sales Ratio

  12. Advertising Allowance

  13. Advertising Appropriation

  14. Advertising Association Of The West - AAW

  15. Advertising Budget

  16. Advertising Checking Bureau - ACB

  17. Advertising Club Of New York

  18. Advertising Costs

  19. Advertising Elasticity Of Demand - AED

  20. Advertising Federation Of America - AFA

  21. Advocacy Advertising

  22. Adware

  23. Adweek

  24. Atmospherics

  25. Augmented Product

  26. Bait And Switch

  27. Banner Advertising

  28. Below The Line Advertising

  29. Big Data

  30. Brand

  31. Brand Awareness

  32. Brand Equity

  33. Brand Extension

  34. Brand Identity

  35. Brand Loyalty

  36. Brand Management

  37. Brand Personality

  38. Brand Piracy

  39. Brand Potential Index (BPI)

  40. Brand Recognition

  41. Bundling

  42. Business-To-Business Advertising

  43. Click-Through Rate (CTR)

  44. Cobranding

  45. Cold Calling

  46. Commercialization

  47. Comparative Advertising

  48. Competitive Pricing

  49. Conscious Capitalism

  50. Corporate Sponsorship

  51. Cost Per Thousand - CPM

  52. Cowboy Marketing

  53. Cross-Sell

  54. Cult Brand

  55. DAGMAR

  56. Data Mining

  57. Dialing and Smiling

  58. Direct Mail

  59. Direct Marketing

  60. Direct To Consumer Advertising - DTC Advertising

  61. Distribution Channel

  62. Dog Eat Dog

  63. Doorbuster

  64. Door Crasher

  65. Drip Marketing

  66. Electronic Commerce - ecommerce

  67. First Mover

  68. Flighting

  69. Follow-The-Leader Pricing

  70. Four Ps

  71. Freudian Motivation Theory

  72. Gator

  73. Generic Brand

  74. Golden Geese

  75. Green Marketing

  76. Greenwashing

  77. Guerrilla Marketing

  78. Halo Effect

  79. Hard Sell

  80. Hierarchy-Of-Effects Theory

  81. Impression

  82. Incremental Marketing

  83. Indirect Sales

  84. Infomercial

  85. Inside Sales

  86. Law Of 29

  87. Logo

  88. Macromarketing

  89. Marketing

  90. Marketing Campaign

  91. Marketing Fraud

  92. Marketing Mix

  93. Market Orientation

  94. Market Segment

  95. Market Segmentation

  96. Mass Customization

  97. Masterbrand

  98. Media Buy

  99. Micromarketing

  100. Mindshare

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