Definitions tagged as

Marketing

  1. A-B Split

  2. AAAA Spot Contract

  3. ABCD Counties

  4. Above-The-Line Costs

  5. ACNielsen

  6. Activities, Interests And Opinions - AIO

  7. Ad-Noter

  8. Adopter Categories

  9. Advance Canvass

  10. Advertised Price

  11. Advertising Allowance

  12. Advertising Appropriation

  13. Advertising Association Of The West - AAW

  14. Advertising Budget

  15. Advertising Checking Bureau - ACB

  16. Advertising Club Of New York

  17. Advertising Costs

  18. Advertising Elasticity Of Demand - AED

  19. Advertising Federation Of America - AFA

  20. Advertising-To-Sales Ratio

  21. Advocacy Advertising

  22. Adware

  23. Adweek

  24. Atmospherics

  25. Augmented Product

  26. Bait And Switch

  27. Banner Advertising

  28. Below The Line Advertising

  29. Big Data

  30. Brand

  31. Brand Awareness

  32. Brand Equity

  33. Brand Extension

  34. Brand Identity

  35. Brand Loyalty

  36. Brand Management

  37. Brand Personality

  38. Brand Piracy

  39. Brand Potential Index (BPI)

  40. Brand Recognition

  41. Bundling

  42. Business-To-Business Advertising

  43. Click-Through Rate (CTR)

  44. Cobranding

  45. Cold Calling

  46. Commercialization

  47. Comparative Advertising

  48. Competitive Pricing

  49. Corporate Sponsorship

  50. Cost Per Thousand - CPM

  51. Cowboy Marketing

  52. Cross-Sell

  53. Cult Brand

  54. DAGMAR

  55. Data Mining

  56. Dialing and Smiling

  57. Direct Marketing

  58. Direct To Consumer Advertising - DTC Advertising

  59. Distribution Channel

  60. Dog Eat Dog

  61. Door Crasher

  62. Doorbuster

  63. Drip Marketing

  64. Electronic Commerce - ecommerce

  65. First Mover

  66. Flighting

  67. Follow-The-Leader Pricing

  68. Four Ps

  69. Freudian Motivation Theory

  70. Gator

  71. Generic Brand

  72. Golden Geese

  73. Green Marketing

  74. Greenwashing

  75. Guerrilla Marketing

  76. Halo Effect

  77. Hard Sell

  78. Hierarchy-Of-Effects Theory

  79. Impression

  80. Incremental Marketing

  81. Indirect Sales

  82. Infomercial

  83. Inside Sales

  84. Law Of 29

  85. Logo

  86. Macromarketing

  87. Market Orientation

  88. Market Segment

  89. Market Segmentation

  90. Marketing

  91. Marketing Campaign

  92. Marketing Fraud

  93. Marketing Mix

  94. Mass Customization

  95. Masterbrand

  96. Media Buy

  97. Micromarketing

  98. Mindshare

  99. Multi-Level Marketing

  100. Network Marketing

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