Definitions tagged as

Marketing

  1. A-B Split

  2. AAAA Spot Contract

  3. ABCD Counties

  4. Above-The-Line Costs

  5. ACNielsen

  6. Activities, Interests And Opinions - AIO

  7. Ad-Noter

  8. Adopter Categories

  9. Advance Canvass

  10. Advertised Price

  11. Advertising Allowance

  12. Advertising Appropriation

  13. Advertising Association Of The West - AAW

  14. Advertising Budget

  15. Advertising Checking Bureau - ACB

  16. Advertising Club Of New York

  17. Advertising Costs

  18. Advertising Elasticity Of Demand - AED

  19. Advertising Federation Of America - AFA

  20. Advertising-To-Sales Ratio

  21. Advocacy Advertising

  22. Adware

  23. Adweek

  24. Atmospherics

  25. Augmented Product

  26. Bait And Switch

  27. Banner Advertising

  28. Below The Line Advertising

  29. Brand

  30. Brand Awareness

  31. Brand Equity

  32. Brand Extension

  33. Brand Identity

  34. Brand Loyalty

  35. Brand Management

  36. Brand Personality

  37. Brand Piracy

  38. Brand Potential Index (BPI)

  39. Brand Recognition

  40. Bundling

  41. Business-To-Business Advertising

  42. Click-Through Rate (CTR)

  43. Cobranding

  44. Cold Calling

  45. Commercialization

  46. Comparative Advertising

  47. Competitive Pricing

  48. Corporate Sponsorship

  49. Cost Per Thousand - CPM

  50. Cowboy Marketing

  51. Cross-Sell

  52. Cult Brand

  53. DAGMAR

  54. Data Mining

  55. Dialing and Smiling

  56. Direct Marketing

  57. Direct To Consumer Advertising - DTC Advertising

  58. Distribution Channel

  59. Dog Eat Dog

  60. Door Crasher

  61. Doorbuster

  62. Drip Marketing

  63. Electronic Commerce - ecommerce

  64. First Mover

  65. Flighting

  66. Follow-The-Leader Pricing

  67. Four Ps

  68. Freudian Motivation Theory

  69. Gator

  70. Generic Brand

  71. Golden Geese

  72. Green Marketing

  73. Greenwashing

  74. Guerrilla Marketing

  75. Halo Effect

  76. Hard Sell

  77. Hierarchy-Of-Effects Theory

  78. Impression

  79. Incremental Marketing

  80. Indirect Sales

  81. Infomercial

  82. Inside Sales

  83. Law Of 29

  84. Logo

  85. Macromarketing

  86. Market Orientation

  87. Market Segment

  88. Market Segmentation

  89. Marketing

  90. Marketing Campaign

  91. Marketing Fraud

  92. Marketing Mix

  93. Mass Customization

  94. Masterbrand

  95. Media Buy

  96. Micromarketing

  97. Mindshare

  98. Multi-Level Marketing

  99. Network Marketing

  100. Nonprofit Marketing

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