Marketing Services

  1. Spring: How it Works and Makes Money

    Read about Spring, a customer loyalty program and digital advertising company, and ...
  2. 3 Unusual Ways Startups Grew Their User Bases

    The most successful startups employ unconventional guerrilla tactics to grow their ...
  3. 5 Denver Startups That Emerged This Century

    Learn why Denver is one of the hottest markets in America for startups, and identify ...
  4. How WhatsApp Makes Money

    In short, WhatsApp makes money just $1 at a time.
  5. E-Marketing Specialist: Career Path & Qualifications

    Learn more about the duties and responsibilities performed by eMarketing specialists ...
  6. Why Advisors Should Focus on Relationships

    Successful financial advisors share a secret: It's about the people, not the numbers. ...
  1. Will AmazonFresh Disrupt Your Local Grocer? (AMZN)

    There's a huge market in the grocery isles for Amazon to disrupt.
  2. How WhatsApp Makes Money

    In short, WhatsApp makes money just $1 at a time.
  3. Pandora Frustrated With Spotify, Vice Versa

    As technology has evolved, the landscape of the music industry has changed from radio ...
  4. Netflix's New Strategy: Penetrate Your Hotel ...

    Will Netflix’s new venture—to offer its media content in hotels—pay dividends? Investopedia ...
  5. Facebook: Google's Only Real Competitor (FB, ...

    Learn why Google's only real competitor on the Web is not a search engine at all; ...
  6. How Youtube Makes Money Off Videos

    YouTube's revenue is growing even if the profits aren’t, and some growth is better ...
  1. What is considered a reasonable 12b-1 fee?

    Learn what is generally considered to be a reasonable 12b-1 fee, what these fees are charged for and how these fees are regulated.
  2. How might a company use demographics to assess the size of a potential market?

    Discover how a company can utilize the examination of different demographic characteristics to identify and assess the size ...
  3. What are the advantages of hiring a third-party marketing company?

    Explore the advantages of using a third-party marketing service to drive a marketing campaign. Like with most marketing strategies, ...
  4. What metrics are used to gauge the effectiveness of a marketing strategy?

    Understand why companies need sound marketing strategies and how they are able to accurately measure effectiveness of marketing ...
Hot Definitions
  1. Quarter - Q1, Q2, Q3, Q4

    A three-month period on a financial calendar that acts as a basis for the reporting of earnings and the paying of dividends.
  2. Weighted Average Cost Of Capital - WACC

    Weighted average cost of capital (WACC) is a calculation of a firm's cost of capital in which each category of capital is ...
  3. Basis Point (BPS)

    A unit that is equal to 1/100th of 1%, and is used to denote the change in a financial instrument. The basis point is commonly ...
  4. Sharing Economy

    An economic model in which individuals are able to borrow or rent assets owned by someone else.
  5. Unlevered Beta

    A type of metric that compares the risk of an unlevered company to the risk of the market. The unlevered beta is the beta ...
  6. Treasury Inflation Protected Securities - TIPS

    A treasury security that is indexed to inflation in order to protect investors from the negative effects of inflation. TIPS ...
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