ABCD Counties

AAA

DEFINITION of 'ABCD Counties'

Categories of U.S. counties devised by AC Nielsen Company that are based on U.S. Census Bureau population data and proximity to major metropolitan areas. A counties are the largest U.S. counties by population, and D counties are the smallest. Counties are classified on the basis of data from the latest census, which takes place every 10 years. The county classification is used by marketing and advertising agencies, and advertisers in the preparation and analysis of advertising and media plans.

INVESTOPEDIA EXPLAINS 'ABCD Counties'

A counties are classified as any county located in the 25 largest U.S. metropolitan areas, which will be the highest density. B counties are considered any county that is not an A county and has a population exceeding 150,000 or is part of a metropolitan area with a population over 150,000. C counties are seen as any county that is not classified as an A or B county, and has a population between 40,000 and 150,000. D counties are any county that not classified as an A, B or C county.

RELATED TERMS
  1. Marketing Campaign

    Specific activities designed to promote a product, service or ...
  2. Media Buy

    The purchase of advertising from a media company such as a television ...
  3. Bureau of Census

    A division of the federal government of the United States Bureau ...
  4. Current Population Survey

    A statistical survey that is performed by the U.S. Census Bureau ...
  5. Metropolitan Statistical Area - ...

    A formal definition of metropolitan areas established by the ...
  6. Current Liquidity

    The total amount of cash and unaffiliated holdings compared to ...
Related Articles
  1. Don't Be Misled By Investment Advertising
    Home & Auto

    Don't Be Misled By Investment Advertising

  2. Advertising, Crocodiles And Moats
    Professionals

    Advertising, Crocodiles And Moats

  3. Financial Media 4-1-1 For Investors
    Economics

    Financial Media 4-1-1 For Investors

  4. The Lucrative World Of Third-Party Marketing
    Professionals

    The Lucrative World Of Third-Party Marketing

Hot Definitions
  1. Gross Rate Of Return

    The total rate of return on an investment before the deduction of any fees or expenses. The gross rate of return is quoted ...
  2. Debit Spread

    Two options with different market prices that an investor trades on the same underlying security. The higher priced option ...
  3. Leading Indicator

    A measurable economic factor that changes before the economy starts to follow a particular pattern or trend. Leading indicators ...
  4. Wage-Price Spiral

    A macroeconomic theory to explain the cause-and-effect relationship between rising wages and rising prices, or inflation. ...
  5. Accelerated Depreciation

    Any method of depreciation used for accounting or income tax purposes that allows greater deductions in the earlier years ...
  6. Call Risk

    The risk, faced by a holder of a callable bond, that a bond issuer will take advantage of the callable bond feature and redeem ...
Trading Center