ABCD Counties

AAA

DEFINITION of 'ABCD Counties'

Categories of U.S. counties devised by AC Nielsen Company that are based on U.S. Census Bureau population data and proximity to major metropolitan areas. A counties are the largest U.S. counties by population, and D counties are the smallest. Counties are classified on the basis of data from the latest census, which takes place every 10 years. The county classification is used by marketing and advertising agencies, and advertisers in the preparation and analysis of advertising and media plans.

INVESTOPEDIA EXPLAINS 'ABCD Counties'

A counties are classified as any county located in the 25 largest U.S. metropolitan areas, which will be the highest density. B counties are considered any county that is not an A county and has a population exceeding 150,000 or is part of a metropolitan area with a population over 150,000. C counties are seen as any county that is not classified as an A or B county, and has a population between 40,000 and 150,000. D counties are any county that not classified as an A, B or C county.

RELATED TERMS
  1. Marketing Campaign

    Specific activities designed to promote a product, service or ...
  2. Media Buy

    The purchase of advertising from a media company such as a television ...
  3. Current Population Survey

    A statistical survey that is performed by the U.S. Census Bureau ...
  4. Metropolitan Statistical Area - ...

    A formal definition of metropolitan areas established by the ...
  5. Bureau of Census

    A division of the federal government of the United States Bureau ...
  6. Mobile Advertising

    Mobile advertising is a method of advertising that appears on ...
Related Articles
  1. Home & Auto

    Don't Be Misled By Investment Advertising

    Investment companies and brokers want to sell. Unfortunately, this can result in promotional material that is not entirely frank, or far worse, truly misleading.
  2. Professionals

    Advertising, Crocodiles And Moats

    Memorable advertising is a brick in the fortress that keeps competitors at bay.
  3. Economics

    Financial Media 4-1-1 For Investors

    Cut through the information clutter and decipher the useful news from the useless.
  4. Professionals

    The Lucrative World Of Third-Party Marketing

    Hedge funds don't sell themselves. Marketing experts reel in the big fish.
  5. Economics

    Understanding Perpetuity

    Perpetuity means without end. In finance, a perpetuity is a flow of money that will be received on a regular basis without a specified ending date.
  6. Personal Finance

    How Youtube Ad Revenue Works

    Many people make money off of their YouTube videos through ad revenue, but just exactly how does Youtube Ad Revenue work? Quite simply, it turns out.
  7. Fundamental Analysis

    What is a Null Hypothesis?

    In statistics, a null hypothesis is assumed true until proven otherwise.
  8. Personal Finance

    How Instagram Makes Money

    Like many big names in social media, Instagram started as a fun idea without a clear path to profit.
  9. Stock Analysis

    Is SodaStream Ready For A Come Back?

    It's not easy to be a SodaStream investor. The once-fizzy market has gone flat, shedding roughly three-quarters of its value since peaking two summers ago.
  10. Investing

    Multiple Myeloma: A Growing Market For Treatment

    American and European regulators have given Celgene Corporation the OK to begin marketing its top-selling myeloma drug Revlimid as a first-line therapy.

You May Also Like

Hot Definitions
  1. Fiat Money

    Currency that a government has declared to be legal tender, but is not backed by a physical commodity. The value of fiat ...
  2. Interest Rate Risk

    The risk that an investment's value will change due to a change in the absolute level of interest rates, in the spread between ...
  3. Income Effect

    In the context of economic theory, the income effect is the change in an individual's or economy's income and how that change ...
  4. Price-To-Sales Ratio - PSR

    A valuation ratio that compares a company’s stock price to its revenues. The price-to-sales ratio is an indicator of the ...
  5. Hurdle Rate

    The minimum rate of return on a project or investment required by a manager or investor. In order to compensate for risk, ...
  6. Market Value

    The price an asset would fetch in the marketplace. Market value is also commonly used to refer to the market capitalization ...
Trading Center