ACNielsen

DEFINITION of 'ACNielsen'

A provider of market research and analysis of media and viewer interaction. ACNielsen is part of the Nielson Company and attempts to provide its clients with valuable insights into consumer behavior and marketing information. This is done through data collection and measurement methods that evaluate what consumers watch and what they buy. ACNielsen is best-known for its Nielsen ratings, which measure audiences for television, radio and newspapers in media markets. The company was founded by Arthur C. Nielsen Sr. in 1923, and was incorporated in 1929. It has its headquarters in New York and is part of the privately-held The Nielsen Group.

BREAKING DOWN 'ACNielsen'

The Nielsen Company went public in early 2011, and has offices in more than 100 countries. ACNielsen measures the shopping and media behavior of millions of consumers around the world. Investors and companies use these ratings to predict consumer trends. It serves a number of industries including television, radio, consumer packaged goods & retail, advertising agencies, internet companies, music, video games and sports.

RELATED TERMS
  1. Power Ratio

    A measure of a media company's revenue performance (i.e., advertising ...
  2. Media Buy

    The purchase of advertising from a media company such as a television ...
  3. Social Sentiment Indicator

    A measurement based on aggregated social media data that helps ...
  4. Consumer Goods

    Products that are purchased for consumption by the average consumer. ...
  5. Furnisher

    A company that provides information about a consumer, including ...
  6. Social Media Marketing (SMM)

    The use of social media websites and social networks to market ...
Related Articles
  1. Fundamental Analysis

    Rise of Netflix Making Nielsen Ratings Obsolete

    Netflix is a major disrupter of traditional television programming production and distribution. The once all-powerful Nielsen ratings must adapt or become a relic.
  2. Active Trading

    The Power Of Social Media: Influencing Trading And The Markets

    Check out the growing power of social media, and how it is being used to predict and influence investment markets.
  3. Investing

    Why Is Old Media Interested in New Media?

    With their eye-popping valuations and investments, new media startups are hot. But why are legacy media organizations interested in them?
  4. Entrepreneurship

    Implementing A Small Business Social Media Strategy

    As social media continues to change the way people communicate, it has become an increasingly important tool for small businesses.
  5. Stock Analysis

    Cumulus Media's Stock Is Headed Up

    Cumulus's stock looks like a good buy now that their stations are on iHeart Radio as part of their latest efforts to compete with internet and satellite broadcasters.
  6. Financial Advisors

    How Advisors Are Using Social Media

    It doesn't pay to leave social media out of your marketing plan, a new study shows. Here's some insight into how advisors are using the digital networks.
  7. Savings

    Consumer Discretionary Sector: Industries Snapshot

    Discover the consumer discretionary sector, industries within this sector and companies producing goods that fall under the consumer discretionary definition.
  8. Professionals

    How Financial Advisors Are Leveraging Social Media

    As financial advisory clients are increasingly turning to social media, wealth managers who aren't following suit risk being left behind.
  9. Investing

    Warren Buffett and the Media Industry

    While most people believe traditional media is dead, Warren Buffett sees an opportunity.
  10. Entrepreneurship

    Public Relations: Offering Businesses A Competitive Advantage

    To maximize the sales potential of any business, a public relations program should be part of the master marketing plan.
RELATED FAQS
  1. What is a power ratio?

    A power ratio is a method used by media companies to measure revenue performance compared to the audience share it controls. ... Read Answer >>
  2. Which economic factors most affect the demand for consumer goods?

    Understand how key economic factors such as inflation, unemployment, interest rates and consumer confidence affect the level ... Read Answer >>
  3. What are some important financial ratios to evaluate with respect to consumer packaged ...

    Understand various activity and solvency ratios, and learn why these ratios are important when evaluating the consumer packaged ... Read Answer >>
  4. How does revolving credit differ from a general line of credit?

    Examine the consumer goods sector, which accounts for nearly one-third of consumer spending, and learn which goods account ... Read Answer >>
  5. What factors should a company consider when creating a marketing budget?

    Understand the process of creating a marketing budget, and learn the specific factors that should be considered for any company ... Read Answer >>
  6. How do changes in interest rates affect the spending habits in the economy?

    Examine the factors that typically determine how consumers react to interest rate changes in terms of increasing their levels ... Read Answer >>
Hot Definitions
  1. MACD Technical Indicator

    Moving Average Convergence Divergence (or MACD) is a trend-following momentum indicator that shows the relationship between ...
  2. Over-The-Counter - OTC

    Over-The-Counter (or OTC) is a security traded in some context other than on a formal exchange such as the NYSE, TSX, AMEX, ...
  3. Quarter - Q1, Q2, Q3, Q4

    A three-month period on a financial calendar that acts as a basis for the reporting of earnings and the paying of dividends.
  4. Weighted Average Cost Of Capital - WACC

    Weighted average cost of capital (WACC) is a calculation of a firm's cost of capital in which each category of capital is ...
  5. Basis Point (BPS)

    A unit that is equal to 1/100th of 1%, and is used to denote the change in a financial instrument. The basis point is commonly ...
  6. Sharing Economy

    An economic model in which individuals are able to borrow or rent assets owned by someone else.
Trading Center