Activities, Interests And Opinions - AIO

Definition of 'Activities, Interests And Opinions - AIO'


A person's characteristics used by market researchers to construct the individual's psychographic profile. An individual's activities, interests and opinions are typically unearthed by researchers through their responses to statements or questions in a survey. The most common applications of AIO are in market segmentation and advertising, where they help in focusing a company's marketing and promotional efforts to its target audience.

Investopedia explains 'Activities, Interests And Opinions - AIO'


In a typical AIO survey, a researcher will ask the respondent to indicate their degree of agreement or disagreement with a number of statements pertaining to his or her lifestyle, entertainment choices, fashion preferences and so on. AIO data are particularly useful when used in conjunction with other data, such as demographics, rather than in isolation.



comments powered by Disqus
Hot Definitions
  1. Cash and Carry Transaction

    A type of transaction in the futures market in which the cash or spot price of a commodity is below the futures contract price. Cash and carry transactions are considered arbitrage transactions.
  2. Amplitude

    The difference in price from the midpoint of a trough to the midpoint of a peak of a security. Amplitude is positive when calculating a bullish retracement (when calculating from trough to peak) and negative when calculating a bearish retracement (when calculating from peak to trough).
  3. Ascending Triangle

    A bullish chart pattern used in technical analysis that is easily recognizable by the distinct shape created by two trendlines. In an ascending triangle, one trendline is drawn horizontally at a level that has historically prevented the price from heading higher, while the second trendline connects a series of increasing troughs.
  4. National Best Bid and Offer - NBBO

    A term applying to the SEC requirement that brokers must guarantee customers the best available ask price when they buy securities and the best available bid price when they sell securities.
  5. Maintenance Margin

    The minimum amount of equity that must be maintained in a margin account. In the context of the NYSE and FINRA, after an investor has bought securities on margin, the minimum required level of margin is 25% of the total market value of the securities in the margin account.
  6. Leased Bank Guarantee

    A bank guarantee that is leased to a third party for a specific fee. The issuing bank will conduct due diligence on the creditworthiness of the customer looking to secure a bank guarantee, then lease a guarantee to that customer for a set amount of money and over a set period of time, typically less than two years.
Trading Center