Activities, Interests And Opinions - AIO

Dictionary Says

Definition of 'Activities, Interests And Opinions - AIO'


A person's characteristics used by market researchers to construct the individual's psychographic profile. An individual's activities, interests and opinions are typically unearthed by researchers through their responses to statements or questions in a survey. The most common applications of AIO are in market segmentation and advertising, where they help in focusing a company's marketing and promotional efforts to its target audience.
Investopedia Says

Investopedia explains 'Activities, Interests And Opinions - AIO'


In a typical AIO survey, a researcher will ask the respondent to indicate their degree of agreement or disagreement with a number of statements pertaining to his or her lifestyle, entertainment choices, fashion preferences and so on. AIO data are particularly useful when used in conjunction with other data, such as demographics, rather than in isolation.
comments powered by Disqus
Hot Definitions
  1. Tech Street

    A term used in the financial markets and the press to refer to the technology sector. Companies like Intel, Microsoft, Apple and Dell are all considered to be part of Tech Street.
  2. Momentum Investing

    An investment strategy that aims to capitalize on the continuance of existing trends in the market. The momentum investor believes that large increases in the price of a security will be followed by additional gains and vice versa for declining values.
  3. Momentum Investing

    An investment strategy that aims to capitalize on the continuance of existing trends in the market. The momentum investor believes that large increases in the price of a security will be followed by additional gains and vice versa for declining values.
  4. IPO ETF

    An exchange-traded fund that focuses on stocks that have recently held an initial public offering (IPO). The underlying indexes tracked by IPO ETFs vary from one fund manager to another, but index IPO ETFs are usually passively managed and contain equities that have recently been offered to the public.
  5. IPO ETF

    An exchange-traded fund that focuses on stocks that have recently held an initial public offering (IPO). The underlying indexes tracked by IPO ETFs vary from one fund manager to another, but index IPO ETFs are usually passively managed and contain equities that have recently been offered to the public.
  6. Maritime Law

    A body of laws, conventions and treaties that governs international private business or other matters involving ships, shipping or crimes occurring on open water.
Trading Center