Activity Quota

DEFINITION of 'Activity Quota'

A minimum level of sales-oriented actions that must be met by a salesperson during a given time period. An activity quota may require a salesperson to make a certain number of outbound calls, send a certain number of emails to potential clients or submit a certain number of statements of work. The quota is not typically based directly on a revenue figure requirement, but is related to the actions that lead to a sale being made.

BREAKING DOWN 'Activity Quota'

Activity quotas are often used in situations in which salespeople have to contact potential clients. The quota is designed to ensure that the salesperson is making a minimum level of effort to attract new clients, and employers may reward employees who surpass the activity quota as an incentive to put in more effort.