Ad-Noter

Filed Under: ,
Dictionary Says

Definition of 'Ad-Noter'


A person who has noticed an advertisement in a publication. An ad-noter is someone who may only have noted the advertisement or glanced at it without any recall of the product or service it promotes, as opposed to people who have had a closer look at the ad or have read part of it. The term was introduced by noted advertising researcher Daniel Starch in the 1920s and is used in Starch Tests that measure the effectiveness of elements of an advertisement such as its size and layout.

Investopedia Says

Investopedia explains 'Ad-Noter'


Daniel Starch was a pioneer in measuring the recognition of printed advertisements. The technique was based on his view that print advertisements were ineffective unless they were noted by readers. Based on interviews with readers, researchers group them into various categories based on their degree of recall of a particular advertisement. The percentage of ad-noters who have noticed an ad, out of all readers who have been exposed to it, gives rise to a measure of advertising effectiveness called the noted score.
comments powered by Disqus
Hot Definitions
  1. Valuation

    The process of determining the current worth of an asset or company. There are many techniques that can be used to determine value, some are subjective and others are objective.
  2. Tech Street

    A term used in the financial markets and the press to refer to the technology sector. Companies like Intel, Microsoft, Apple and Dell are all considered to be part of Tech Street.
  3. Tech Street

    A term used in the financial markets and the press to refer to the technology sector. Companies like Intel, Microsoft, Apple and Dell are all considered to be part of Tech Street.
  4. Momentum Investing

    An investment strategy that aims to capitalize on the continuance of existing trends in the market. The momentum investor believes that large increases in the price of a security will be followed by additional gains and vice versa for declining values.
  5. Momentum Investing

    An investment strategy that aims to capitalize on the continuance of existing trends in the market. The momentum investor believes that large increases in the price of a security will be followed by additional gains and vice versa for declining values.
  6. IPO ETF

    An exchange-traded fund that focuses on stocks that have recently held an initial public offering (IPO). The underlying indexes tracked by IPO ETFs vary from one fund manager to another, but index IPO ETFs are usually passively managed and contain equities that have recently been offered to the public.
Trading Center