Ad-Noter

AAA

DEFINITION of 'Ad-Noter'

A person who has noticed an advertisement in a publication. An ad-noter is someone who may only have noted the advertisement or glanced at it without any recall of the product or service it promotes, as opposed to people who have had a closer look at the ad or have read part of it. The term was introduced by noted advertising researcher Daniel Starch in the 1920s and is used in Starch Tests that measure the effectiveness of elements of an advertisement such as its size and layout.

INVESTOPEDIA EXPLAINS 'Ad-Noter'

Daniel Starch was a pioneer in measuring the recognition of printed advertisements. The technique was based on his view that print advertisements were ineffective unless they were noted by readers. Based on interviews with readers, researchers group them into various categories based on their degree of recall of a particular advertisement. The percentage of ad-noters who have noticed an ad, out of all readers who have been exposed to it, gives rise to a measure of advertising effectiveness called the noted score.

RELATED TERMS
  1. Tailored Advertising

    Marketing and advertising campaigns that place emphasis on the ...
  2. Advertising Budget

    An estimation of a company's promotional expenditures over a ...
  3. DAGMAR

    A marketing approach used to measure the results of an advertising ...
  4. Marketing Campaign

    Specific activities designed to promote a product, service or ...
  5. Media Buy

    The purchase of advertising from a media company such as a television ...
  6. Brand Awareness

    The likelihood that consumers recognize the existence and availability ...
Related Articles
  1. Advertising, Crocodiles And Moats
    Professionals

    Advertising, Crocodiles And Moats

  2. Wall Street Writers: A Behind-The-Scenes ...
    Professionals

    Wall Street Writers: A Behind-The-Scenes ...

  3. Public Relations: Offering Businesses ...
    Entrepreneurship

    Public Relations: Offering Businesses ...

  4. The Marketing Director's Pitch
    Professionals

    The Marketing Director's Pitch

comments powered by Disqus
Hot Definitions
  1. Last In, First Out - LIFO

    An asset-management and valuation method that assumes that assets produced or acquired last are the ones that are used, sold ...
  2. Ghosting

    An illegal practice whereby two or more market makers collectively attempt to influence and change the price of a stock. ...
  3. Elasticity

    A measure of a variable's sensitivity to a change in another variable. In economics, elasticity refers the degree to which ...
  4. Tangible Common Equity - TCE

    A measure of a company's capital, which is used to evaluate a financial institution's ability to deal with potential losses. ...
  5. Yield To Maturity (YTM)

    The rate of return anticipated on a bond if held until the maturity date. YTM is considered a long-term bond yield expressed ...
  6. Net Present Value Of Growth Opportunities - NPVGO

    A calculation of the net present value of all future cash flows involved with an additional acquisition, or potential acquisition. ...
Trading Center