Address Hygiene

AAA

DEFINITION of 'Address Hygiene'

The precision and purity of postal addresses on a mailing list. Address hygiene has a direct correlation with delivery effectiveness of a mail-out, and thus on the efficacy of a direct marketing campaign. Good address hygiene will result in a small proportion of non-delivered mail, while poor address hygiene will result in a relatively high proportion of rejected mail due to non-delivery. Address hygiene is often much better on mailing lists for solicited items, such as newspapers or magazine subscriptions, than it is on lists used by direct marketers for unsolicited promotional mail.

INVESTOPEDIA EXPLAINS 'Address Hygiene'

There are a number of software programs that provide address hygiene services. These programs have features such as validation and correction of street addresses, standardization of street prefixes and suffixes, and identification and flagging of undeliverable addresses. Some programs also update addresses by matching them to the USPS National Change of Address database.

RELATED TERMS
  1. Abandon Rate

    The percentage of inbound phone calls made to a call center or ...
  2. Direct Marketing

    A form of advertising in which physical marketing materials are ...
  3. Advertising Costs

    A category included in financial accounting to represent expenses ...
  4. Advertising Allowance

    Money that a product manufacturer or service provider pays to ...
  5. Brand Awareness

    The likelihood that consumers recognize the existence and availability ...
  6. Lean Six Sigma

    Lean Six Sigma is a managerial approach that combines Six Sigma ...
Related Articles
  1. Advertising, Crocodiles And Moats
    Professionals

    Advertising, Crocodiles And Moats

  2. Don't Be Misled By Investment Advertising
    Home & Auto

    Don't Be Misled By Investment Advertising

  3. Financial Media 4-1-1 For Investors
    Economics

    Financial Media 4-1-1 For Investors

  4. Understanding S Corporations
    Investing Basics

    Understanding S Corporations

comments powered by Disqus
Hot Definitions
  1. Odious Debt

    Money borrowed by one country from another country and then misappropriated by national rulers. A nation's debt becomes odious ...
  2. Takeover

    A corporate action where an acquiring company makes a bid for an acquiree. If the target company is publicly traded, the ...
  3. Harvest Strategy

    A strategy in which investment in a particular line of business is reduced or eliminated because the revenue brought in by ...
  4. Stop-Limit Order

    An order placed with a broker that combines the features of stop order with those of a limit order. A stop-limit order will ...
  5. Pareto Principle

    A principle, named after economist Vilfredo Pareto, that specifies an unequal relationship between inputs and outputs. The ...
  6. Pareto Principle

    A principle, named after economist Vilfredo Pareto, that specifies an unequal relationship between inputs and outputs. The ...
Trading Center