Address Hygiene

Filed Under:
Dictionary Says

Definition of 'Address Hygiene'


The precision and purity of postal addresses on a mailing list. Address hygiene has a direct correlation with delivery effectiveness of a mail-out, and thus on the efficacy of a direct marketing campaign. Good address hygiene will result in a small proportion of non-delivered mail, while poor address hygiene will result in a relatively high proportion of rejected mail due to non-delivery. Address hygiene is often much better on mailing lists for solicited items, such as newspapers or magazine subscriptions, than it is on lists used by direct marketers for unsolicited promotional mail.
Investopedia Says

Investopedia explains 'Address Hygiene'


There are a number of software programs that provide address hygiene services. These programs have features such as validation and correction of street addresses, standardization of street prefixes and suffixes, and identification and flagging of undeliverable addresses. Some programs also update addresses by matching them to the USPS National Change of Address database.

comments powered by Disqus
Hot Definitions
  1. Chicago Mercantile Exchange - CME

    The world's second-largest exchange for futures and options on futures and the largest in the U.S. Trading involves mostly futures on interest rates, currency, equities, stock indices and agricultural products.
  2. Private Equity

    Equity capital that is not quoted on a public exchange. Private equity consists of investors and funds that make investments directly into private companies or conduct buyouts of public companies that result in a delisting of public equity.
  3. Valuation

    The process of determining the current worth of an asset or company. There are many techniques that can be used to determine value, some are subjective and others are objective.
  4. Valuation

    The process of determining the current worth of an asset or company. There are many techniques that can be used to determine value, some are subjective and others are objective.
  5. Tech Street

    A term used in the financial markets and the press to refer to the technology sector. Companies like Intel, Microsoft, Apple and Dell are all considered to be part of Tech Street.
  6. Tech Street

    A term used in the financial markets and the press to refer to the technology sector. Companies like Intel, Microsoft, Apple and Dell are all considered to be part of Tech Street.
Trading Center