Address Hygiene

AAA

DEFINITION of 'Address Hygiene'

The precision and purity of postal addresses on a mailing list. Address hygiene has a direct correlation with delivery effectiveness of a mail-out, and thus on the efficacy of a direct marketing campaign. Good address hygiene will result in a small proportion of non-delivered mail, while poor address hygiene will result in a relatively high proportion of rejected mail due to non-delivery. Address hygiene is often much better on mailing lists for solicited items, such as newspapers or magazine subscriptions, than it is on lists used by direct marketers for unsolicited promotional mail.

INVESTOPEDIA EXPLAINS 'Address Hygiene'

There are a number of software programs that provide address hygiene services. These programs have features such as validation and correction of street addresses, standardization of street prefixes and suffixes, and identification and flagging of undeliverable addresses. Some programs also update addresses by matching them to the USPS National Change of Address database.

RELATED TERMS
  1. Abandon Rate

    The percentage of inbound phone calls made to a call center or ...
  2. Direct Marketing

    A form of advertising in which physical marketing materials are ...
  3. Advertising Costs

    A category included in financial accounting to represent expenses ...
  4. Advertising Allowance

    Money that a product manufacturer or service provider pays to ...
  5. Brand Awareness

    The likelihood that consumers recognize the existence and availability ...
  6. Elder Care

    Elder care, sometimes called elderly care, refers to services ...
Related Articles
  1. Don't Be Misled By Investment Advertising
    Home & Auto

    Don't Be Misled By Investment Advertising

  2. Advertising, Crocodiles And Moats
    Professionals

    Advertising, Crocodiles And Moats

  3. Financial Media 4-1-1 For Investors
    Economics

    Financial Media 4-1-1 For Investors

  4. Capital Structure
    Investing

    Capital Structure

comments powered by Disqus
Hot Definitions
  1. Letter Of Credit

    A letter from a bank guaranteeing that a buyer's payment to a seller will be received on time and for the correct amount. ...
  2. Due Diligence - DD

    1. An investigation or audit of a potential investment. Due diligence serves to confirm all material facts in regards to ...
  3. Certificate Of Deposit - CD

    A savings certificate entitling the bearer to receive interest. A CD bears a maturity date, a specified fixed interest rate ...
  4. Days Sales Of Inventory - DSI

    A financial measure of a company's performance that gives investors an idea of how long it takes a company to turn its inventory ...
  5. Accounts Payable - AP

    An accounting entry that represents an entity's obligation to pay off a short-term debt to its creditors. The accounts payable ...
  6. Ratio Analysis

    Quantitative analysis of information contained in a company’s financial statements. Ratio analysis is based on line items ...
Trading Center