Adopter Categories

Filed Under:
Dictionary Says

Definition of 'Adopter Categories'


Classification of individuals based on their willingness to try out a new innovation or new product. There are five adopter categories - innovators, early adopters, early majority, late majority and laggards. Adopter categories were first described by sociologist Everett Rogers in his landmark book "Diffusion of Innovations" published in 1962.
Investopedia Says

Investopedia explains 'Adopter Categories'


Rogers identified key characteristics of each adopter category, such as the fact that early adopters have the highest degree of opinion leadership among the adopter categories, while the laggards are likely to be the oldest and most traditional. The concept of adopter categories is widely used in present-day marketing, especially that of revolutionary new products or services.
comments powered by Disqus
Hot Definitions
  1. Valuation

    The process of determining the current worth of an asset or company. There are many techniques that can be used to determine value, some are subjective and others are objective.
  2. Tech Street

    A term used in the financial markets and the press to refer to the technology sector. Companies like Intel, Microsoft, Apple and Dell are all considered to be part of Tech Street.
  3. Tech Street

    A term used in the financial markets and the press to refer to the technology sector. Companies like Intel, Microsoft, Apple and Dell are all considered to be part of Tech Street.
  4. Momentum Investing

    An investment strategy that aims to capitalize on the continuance of existing trends in the market. The momentum investor believes that large increases in the price of a security will be followed by additional gains and vice versa for declining values.
  5. Momentum Investing

    An investment strategy that aims to capitalize on the continuance of existing trends in the market. The momentum investor believes that large increases in the price of a security will be followed by additional gains and vice versa for declining values.
  6. IPO ETF

    An exchange-traded fund that focuses on stocks that have recently held an initial public offering (IPO). The underlying indexes tracked by IPO ETFs vary from one fund manager to another, but index IPO ETFs are usually passively managed and contain equities that have recently been offered to the public.
Trading Center