Advance Canvass

AAA

DEFINITION of 'Advance Canvass'

A technique used by companies to generate "buzz" in advance of a new product launch or promotional campaign, by visiting retailers to obtain their support. Advance canvassing is generally done when the launch is imminent, as doing it well ahead of the launch may reduce its effectiveness.

INVESTOPEDIA EXPLAINS 'Advance Canvass'

Marketing representatives who are advance canvassers may offer additional incentives to their retailers for favored product placement and for exceeding sales targets for the new product. The company behind the new product needs to ensure not only that it has sufficient quantities in stock to satisfy initial demand, but also that the product performance lives up to the high expectations created by advance canvassing.

RELATED TERMS
  1. Advance Renewal

    Renewal of an agreement prior to its expiry. The agreement may ...
  2. Advertising Budget

    An estimation of a company's promotional expenditures over a ...
  3. Marketing Campaign

    Specific activities designed to promote a product, service or ...
  4. Promotion

    1.In terms of a career, a promotion refers to the advancement ...
  5. Marketing

    The activities of a company associated with buying and selling ...
  6. Rollout

    A slang term for the introduction of a new product or service ...
Related Articles
  1. Fundamental Analysis

    The 4 R's Of Investing In Retail

    In retail, successfully managing return on investment (ROI) and other financial indicators is the key to a healthy business.
  2. Entrepreneurship

    Public Relations: Offering Businesses A Competitive Advantage

    To maximize the sales potential of any business, a public relations program should be part of the master marketing plan.
  3. Professionals

    The Marketing Director's Pitch

    Are your shoulder's wide enough to carry a company's reputation?
  4. Entrepreneurship

    10 Breakout Ideas For Small Businesses

    If your business has hit a wall, we've got the answer to break through and increase sales and earnings.
  5. Economics

    What types of consumer goods demonstrate the price elasticity of demand?

    Learn how the price elasticity of demand is more sensitive for some types of consumer goods than others, and see what factors most influence elasticity.
  6. Fundamental Analysis

    Google Ads Vs. Facebook Ads

    Universal access to the internet through smartphones, tablets and computers has driven the success of numerous companies. Most notably, Google and Facebook have witnessed staggering growth as ...
  7. Entrepreneurship

    How does a customer base dictate goodwill?

    Find out how a customer base dictates the value of the goodwill by providing a ready market for its products and spreading the word about the firm.
  8. Entrepreneurship

    How do companies like ClickBank help websites make money?

    Find out how sites such as ClickBank help websites make money by offering the opportunity for vendors and affiliates to promote websites and products.
  9. Personal Finance

    How Shazam Makes Money

    Prior to universal access to digital technology, identifying music in restaurants, bars, or stores was difficult to nearly impossible. Founded in 2000, Shazam provided a readily-available solution ...
  10. Personal Finance

    For a company, is it more important to lower costs or increase revenue?

    Examine the question of whether a company's desire for increased profitability is better served by focusing on cutting costs or on increasing revenue.

You May Also Like

Hot Definitions
  1. Weight Of Ice, Snow Or Sleet Insurance

    Financial protection against damage caused to property by winter weather specifically, damage caused if a roof caves in because ...
  2. Weather Insurance

    A type of protection against a financial loss that may be incurred because of rain, snow, storms, wind, fog, undesirable ...
  3. Portfolio Turnover

    A measure of how frequently assets within a fund are bought and sold by the managers. Portfolio turnover is calculated by ...
  4. Commercial Paper

    An unsecured, short-term debt instrument issued by a corporation, typically for the financing of accounts receivable, inventories ...
  5. Federal Funds Rate

    The interest rate at which a depository institution lends funds maintained at the Federal Reserve to another depository institution ...
  6. Fixed Asset

    A long-term tangible piece of property that a firm owns and uses in the production of its income and is not expected to be ...
Trading Center