Advance Canvass

AAA

DEFINITION of 'Advance Canvass'

A technique used by companies to generate "buzz" in advance of a new product launch or promotional campaign, by visiting retailers to obtain their support. Advance canvassing is generally done when the launch is imminent, as doing it well ahead of the launch may reduce its effectiveness.

INVESTOPEDIA EXPLAINS 'Advance Canvass'

Marketing representatives who are advance canvassers may offer additional incentives to their retailers for favored product placement and for exceeding sales targets for the new product. The company behind the new product needs to ensure not only that it has sufficient quantities in stock to satisfy initial demand, but also that the product performance lives up to the high expectations created by advance canvassing.

RELATED TERMS
  1. Advance Renewal

    Renewal of an agreement prior to its expiry. The agreement may ...
  2. Advertising Budget

    An estimation of a company's promotional expenditures over a ...
  3. Marketing Campaign

    Specific activities designed to promote a product, service or ...
  4. Promotion

    1.In terms of a career, a promotion refers to the advancement ...
  5. Marketing

    The activities of a company associated with buying and selling ...
  6. Rollout

    A slang term for the introduction of a new product or service ...
Related Articles
  1. The 4 R's Of Investing In Retail
    Fundamental Analysis

    The 4 R's Of Investing In Retail

  2. Public Relations: Offering Businesses ...
    Entrepreneurship

    Public Relations: Offering Businesses ...

  3. The Marketing Director's Pitch
    Professionals

    The Marketing Director's Pitch

  4. 10 Breakout Ideas For Small Businesses ...
    Entrepreneurship

    10 Breakout Ideas For Small Businesses ...

Hot Definitions
  1. Financing Entity

    The party in a financing arrangement that provides money, property, or another asset to an intermediate entity or financed ...
  2. Hyperinflation

    Extremely rapid or out of control inflation. There is no precise numerical definition to hyperinflation. Hyperinflation is ...
  3. Gross Rate Of Return

    The total rate of return on an investment before the deduction of any fees or expenses. The gross rate of return is quoted ...
  4. Debit Spread

    Two options with different market prices that an investor trades on the same underlying security. The higher priced option ...
  5. Leading Indicator

    A measurable economic factor that changes before the economy starts to follow a particular pattern or trend. Leading indicators ...
  6. Wage-Price Spiral

    A macroeconomic theory to explain the cause-and-effect relationship between rising wages and rising prices, or inflation. ...
Trading Center