Advance Canvass

AAA

DEFINITION of 'Advance Canvass'

A technique used by companies to generate "buzz" in advance of a new product launch or promotional campaign, by visiting retailers to obtain their support. Advance canvassing is generally done when the launch is imminent, as doing it well ahead of the launch may reduce its effectiveness.

INVESTOPEDIA EXPLAINS 'Advance Canvass'

Marketing representatives who are advance canvassers may offer additional incentives to their retailers for favored product placement and for exceeding sales targets for the new product. The company behind the new product needs to ensure not only that it has sufficient quantities in stock to satisfy initial demand, but also that the product performance lives up to the high expectations created by advance canvassing.

RELATED TERMS
  1. Advance Renewal

    Renewal of an agreement prior to its expiry. The agreement may ...
  2. Advertising Budget

    An estimation of a company's promotional expenditures over a ...
  3. Marketing Campaign

    Specific activities designed to promote a product, service or ...
  4. Promotion

    1.In terms of a career, a promotion refers to the advancement ...
  5. Marketing

    The activities of a company associated with buying and selling ...
  6. Rollout

    A slang term for the introduction of a new product or service ...
Related Articles
  1. The 4 R's Of Investing In Retail
    Fundamental Analysis

    The 4 R's Of Investing In Retail

  2. Public Relations: Offering Businesses ...
    Entrepreneurship

    Public Relations: Offering Businesses ...

  3. The Marketing Director's Pitch
    Professionals

    The Marketing Director's Pitch

  4. 10 Breakout Ideas For Small Businesses ...
    Entrepreneurship

    10 Breakout Ideas For Small Businesses ...

comments powered by Disqus
Hot Definitions
  1. Ghosting

    An illegal practice whereby two or more market makers collectively attempt to influence and change the price of a stock. ...
  2. Elasticity

    A measure of a variable's sensitivity to a change in another variable. In economics, elasticity refers the degree to which ...
  3. Tangible Common Equity - TCE

    A measure of a company's capital, which is used to evaluate a financial institution's ability to deal with potential losses. ...
  4. Yield To Maturity (YTM)

    The rate of return anticipated on a bond if held until the maturity date. YTM is considered a long-term bond yield expressed ...
  5. Net Present Value Of Growth Opportunities - NPVGO

    A calculation of the net present value of all future cash flows involved with an additional acquisition, or potential acquisition. ...
  6. Gresham's Law

    A monetary principle stating that "bad money drives out good." In currency valuation, Gresham's Law states that if a new ...
Trading Center