Definition of 'Advertised Price'
The price of a product or service as displayed or announced in an advertisement or radio/TV commercial. If the advertised price is well below the normal price of a product, it is likely to be a loss-leader that is priced to entice customers into the retail store in the hopes that they will make additional purchases.
A company may offer a price-matching guarantee to its customers, based on the advertised price for a specific product. If a rival offers the same product for a lower advertised price, the company will either match the lower price or refund the difference if the customer has already purchased the product from it.
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