Advertising Appropriation

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Dictionary Says

Definition of 'Advertising Appropriation'

The portion of the total marketing budget that is allocated to advertising over a specific time period. The advertising appropriation policy for a company may be based on any one of a number of approaches. For example, spending an amount on advertising that is a fixed percentage of sales or based on the ad spend level of the competition.
Investopedia Says

Investopedia explains 'Advertising Appropriation'

In practice, the amount of the advertising appropriation is not very easy to establish. This is because of the lack of a definite relationship, in most cases, between the amount of advertising and the company's sales and profitability. Advertising appropriation is also sometimes referred to as advertising budget.
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'Advertising Appropriation'

  • Series 7 Study Guide - Portfolio Management - Revenue Bond ...

    http://www.investopedia.com/exam-guide/series-7/portfolio-management/revenue-bond-analysis.asp
    ... Another potential source of revenue is legislative appropriation, or tax
    dollars granted by the residents' elected representatives. ...
  • How The US Automobile Industry Has Changed

    http://www.investopedia.com/articles/pf/12/auto-industry.asp
    ... a luxury item, as it was first positioned in industry marketing and advertising. ...
    $24.9 billion in "bailout" money in loans from TARP, an appropriation of funds ...

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