Advertising Appropriation
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Definition of 'Advertising Appropriation'
The portion of the total marketing budget that is allocated to advertising over a specific time period. The advertising appropriation policy for a company may be based on any one of a number of approaches. For example, spending an amount on advertising that is a fixed percentage of sales or based on the ad spend level of the competition.
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Investopedia explains 'Advertising Appropriation'
In practice, the amount of the advertising appropriation is not very easy to establish. This is because of the lack of a definite relationship, in most cases, between the amount of advertising and the company's sales and profitability. Advertising appropriation is also sometimes referred to as advertising budget.
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Search results for 'Advertising Appropriation'
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http://www.investopedia.com/exam-guide/series-7/portfolio-management/revenue-bond-analysis.asp
... Another potential source of revenue is legislative appropriation, or tax
dollars granted by the residents' elected representatives. ...
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http://www.investopedia.com/articles/pf/12/auto-industry.asp
... a luxury item, as it was first positioned in industry marketing and advertising. ...
$24.9 billion in "bailout" money in loans from TARP, an appropriation of funds ...
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