Advertising Association Of The West - AAW

AAA

DEFINITION of 'Advertising Association Of The West - AAW'

A regional advertising group based on the American West Coast that was formed to protect and promote the advertising trade, and uphold high industry standards. The Advertising Association of the West's predecessor organization, the Pacific Coast Advertising Men's Association, was formed in 1904 by the amalgamation of a number of local advertising clubs. The AAW and the Advertising Federation of America (AFA), its East Coast counterpart, worked separately until 1967 to raise advertising standards through self-regulation and education.

INVESTOPEDIA EXPLAINS 'Advertising Association Of The West - AAW'

In 1967, the AAW and AFA merged to create the American Advertising Federation (AAF), the unifying voice for advertising in the U.S. The AAF is the oldest national advertising trade association in the U.S., representing over 40,000 advertising professionals as of 2011.

RELATED TERMS
  1. Advertising Federation Of America ...

    A regional advertising group based on the U.S. East Coast that ...
  2. Advocacy Advertising

    The use of marketing used to support a particular message or ...
  3. Advertising Budget

    An estimation of a company's promotional expenditures over a ...
  4. Comparative Advertising

    A marketing strategy in which a company shows how its product ...
  5. Advertising-To-Sales Ratio

    A measurement of the effectiveness of an advertising campaign ...
  6. Marketing Campaign

    Specific activities designed to promote a product, service or ...
Related Articles
  1. Home & Auto

    Don't Be Misled By Investment Advertising

  2. Professionals

    Advertising, Crocodiles And Moats

  3. Economics

    Financial Media 4-1-1 For Investors

  4. Professionals

    The Lucrative World Of Third-Party Marketing

Hot Definitions
  1. Conduit Issuer

    An organization, usually a government agency, that issues municipal securities to raise capital for revenue-generating projects ...
  2. Financing Entity

    The party in a financing arrangement that provides money, property, or another asset to an intermediate entity or financed ...
  3. Hyperinflation

    Extremely rapid or out of control inflation. There is no precise numerical definition to hyperinflation. Hyperinflation is ...
  4. Gross Rate Of Return

    The total rate of return on an investment before the deduction of any fees or expenses. The gross rate of return is quoted ...
  5. Debit Spread

    Two options with different market prices that an investor trades on the same underlying security. The higher priced option ...
  6. Leading Indicator

    A measurable economic factor that changes before the economy starts to follow a particular pattern or trend. Leading indicators ...
Trading Center