Advertising Association Of The West - AAW

Definition of 'Advertising Association Of The West - AAW'


A regional advertising group based on the American West Coast that was formed to protect and promote the advertising trade, and uphold high industry standards. The Advertising Association of the West's predecessor organization, the Pacific Coast Advertising Men's Association, was formed in 1904 by the amalgamation of a number of local advertising clubs. The AAW and the Advertising Federation of America (AFA), its East Coast counterpart, worked separately until 1967 to raise advertising standards through self-regulation and education.

Investopedia explains 'Advertising Association Of The West - AAW'


In 1967, the AAW and AFA merged to create the American Advertising Federation (AAF), the unifying voice for advertising in the U.S. The AAF is the oldest national advertising trade association in the U.S., representing over 40,000 advertising professionals as of 2011.



comments powered by Disqus
Hot Definitions
  1. Oil Reserves

    An estimate of the amount of crude oil located in a particular economic region. Oil reserves must have the potential of being extracted under current technological constraints. For example, if oil pools are located at unattainable depths, they would not be considered part of the nation's reserves.
  2. Joint Venture - JV

    A business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task. This task can be a new project or any other business activity. In a joint venture (JV), each of the participants is responsible for profits, losses and costs associated with it.
  3. Aggregate Risk

    The exposure of a bank, financial institution, or any type of major investor to foreign exchange contracts - both spot and forward - from a single counterparty or client. Aggregate risk in forex may also be defined as the total exposure of an entity to changes or fluctuations in currency rates.
  4. Organic Growth

    The growth rate that a company can achieve by increasing output and enhancing sales. This excludes any profits or growth acquired from takeovers, acquisitions or mergers. Takeovers, acquisitions and mergers do not bring about profits generated within the company, and are therefore not considered organic.
  5. Family Limited Partnership - FLP

    A type of partnership designed to centralize family business or investment accounts. FLPs pool together a family's assets into one single family-owned business partnership that family members own shares of. FLPs are frequently used as an estate tax minimization strategy, as shares in the FLP can be transferred between generations, at lower taxation rates than would be applied to the partnership's holdings.
  6. Yield Burning

    The illegal practice of underwriters marking up the prices on bonds for the purpose of reducing the yield on the bond. This practice, referred to as "burning the yield," is done after the bond is placed in escrow for an investor who is awaiting repayment.
Trading Center