Advertising Checking Bureau - ACB


DEFINITION of 'Advertising Checking Bureau - ACB'

An organization that serves the trade promotion industry by developing and managing incentive programs. The Advertising Checking Bureau (ACB) also offers a variety of additional services to companies, including advertising tracking, brand building and search engine marketing.

BREAKING DOWN 'Advertising Checking Bureau - ACB'

ACB is the primary authority on co-op and promotional allowance program management in the United States. It has specific expertise in trade promotion programs, best practices and policies in all sectors. ACB processes a high volume of claim and incentive transactions through its systems, which enables it to keep abreast of trade marketing industry trends. ACB's other services such as advertising tracking enable companies to monitor and analyze competitive advertising share and advertising effectiveness in all major media.

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  6. Brand Identity

    Brand identity is the way a business wants consumers to perceive ...
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  1. Can working capital be depreciated?

    Working capital as current assets cannot be depreciated the way long-term, fixed assets are. In accounting, depreciation ... Read Full Answer >>
  2. Do working capital funds expire?

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  3. How much working capital does a small business need?

    The amount of working capital a small business needs to run smoothly depends largely on the type of business, its operating ... Read Full Answer >>
  4. What does high working capital say about a company's financial prospects?

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  5. How can working capital affect a company's finances?

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