Advertising Checking Bureau - ACB

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DEFINITION of 'Advertising Checking Bureau - ACB'

An organization that serves the trade promotion industry by developing and managing incentive programs. The Advertising Checking Bureau (ACB) also offers a variety of additional services to companies, including advertising tracking, brand building and search engine marketing.

INVESTOPEDIA EXPLAINS 'Advertising Checking Bureau - ACB'

ACB is the primary authority on co-op and promotional allowance program management in the United States. It has specific expertise in trade promotion programs, best practices and policies in all sectors. ACB processes a high volume of claim and incentive transactions through its systems, which enables it to keep abreast of trade marketing industry trends. ACB's other services such as advertising tracking enable companies to monitor and analyze competitive advertising share and advertising effectiveness in all major media.

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