Advertising Federation Of America - AFA

AAA

DEFINITION of 'Advertising Federation Of America - AFA'

A regional advertising group based on the U.S. East Coast that was formed uphold high advertising standards and also to protect and promote the advertising trade. Its predecessor organization, the National Federation of Advertising Clubs, was formed in 1905 by the merger of a number of local advertising clubs. The AFA and its West Coast counterpart the Advertising Association of the West (AAW) worked independently until 1967 to raise advertising standards through self-regulation and education.

INVESTOPEDIA EXPLAINS 'Advertising Federation Of America - AFA'

The 1967 merger of the AFA and AAW created the American Advertising Federation (AAF), the unifying voice for advertising in the United States. The AAF is the oldest national advertising trade association in the U.S., representing over 40,000 advertising professionals. Its initiatives include a national conference, the Advertising Hall of Fame, the Advertising Hall of Achievement and the world's largest advertising competition - the ADDY Awards.

RELATED TERMS
  1. Advertising Association Of The ...

    A regional advertising group based on the American West Coast ...
  2. Advertising Club Of New York

    The main organization for communications professionals in New ...
  3. Adweek

    A weekly publication covering trends and issues in advertising. ...
  4. Advertising Budget

    An estimation of a company's promotional expenditures over a ...
  5. Below The Line Advertising

    In general, an advertising strategy in which a product is promoted ...
  6. Comparative Advertising

    A marketing strategy in which a company shows how its product ...
RELATED FAQS
  1. What are the similarities between product differentiation and product positioning?

    Product differentiation and product positioning are important elements in a marketing plan, and most marketing strategies ... Read Full Answer >>
  2. Why is product differentiation important in today's financial climate?

    Product differentiation is essential in today's financial climate. It allows the seller to contrast its own product with ... Read Full Answer >>
  3. What are the major categories of financial risk for a company?

    There are many ways to categorize a company's financial risks. One possible perspective is provided by separating financial ... Read Full Answer >>
  4. How has the Internet contributed to the long tail theory of marketing?

    The long-tail theory refers to a marketing strategy that relies on a large variety of slow-moving products to make huge sales ... Read Full Answer >>
  5. Which KPIs (key performance metrics) should I use if I want to attract new customers?

    Some of the key performance indicators (KPIs) for businesses seeking to attract new customers are focused on effectiveness ... Read Full Answer >>
  6. What are the differences between product bundling and product lines?

    The difference between product bundling and product lines is a product line is a group of related products manufactured by ... Read Full Answer >>
Related Articles
  1. Home & Auto

    Don't Be Misled By Investment Advertising

    Investment companies and brokers want to sell. Unfortunately, this can result in promotional material that is not entirely frank, or far worse, truly misleading.
  2. Professionals

    Advertising, Crocodiles And Moats

    Memorable advertising is a brick in the fortress that keeps competitors at bay.
  3. Economics

    Financial Media 4-1-1 For Investors

    Cut through the information clutter and decipher the useful news from the useless.
  4. Professionals

    The Lucrative World Of Third-Party Marketing

    Hedge funds don't sell themselves. Marketing experts reel in the big fish.
  5. Entrepreneurship

    10 Breakout Ideas For Small Businesses

    If your business has hit a wall, we've got the answer to break through and increase sales and earnings.
  6. Professionals

    Top Strategies to Attract Elite Clients

    Here's how to think outside of the box when it comes to attracting a high-net-worth client base.
  7. Economics

    Understanding Product Differentiation

    Product differentiation is a marketing tool companies use to distinguish their products or services from the competition’s.
  8. Investing Basics

    The Ugly Side of Backing a Crowdfunding Campaign

    Some crowdfunding experiences aren't always clear cut.
  9. Personal Finance

    How Smartphones Are Changing Advertising & Marketing

    Smartphones have connected us so much that the speed and relevance of ad and marketing campaigns have become increasingly important.
  10. Professionals

    10 Creative Strategies for Finding Wealthy Clients

    Thinking outside of the box when it comes to meeting prospective wealthy clients can ultimately pay off.

You May Also Like

Hot Definitions
  1. American Dream

    The belief that anyone, regardless of where they were born or what class they were born into, can attain their own version ...
  2. Multicurrency Note Facility

    A credit facility that finances short- to medium-term Euro notes. Multicurrency note facilities are denominated in many currencies. ...
  3. National Currency

    The currency or legal tender issued by a nation's central bank or monetary authority. The national currency of a nation is ...
  4. Treasury Yield

    The return on investment, expressed as a percentage, on the debt obligations of the U.S. government. Treasuries are considered ...
  5. Bund

    A bond issued by Germany's federal government, or the German word for "bond." Bunds are the German equivalent of U.S. Treasury ...
  6. European Central Bank - ECB

    The central bank responsible for the monetary system of the European Union (EU) and the euro currency. The bank was formed ...
Trading Center
×

You are using adblocking software

Want access to all of Investopedia? Add us to your “whitelist”
so you'll never miss a feature!