Advertising Federation Of America - AFA


DEFINITION of 'Advertising Federation Of America - AFA'

A regional advertising group based on the U.S. East Coast that was formed uphold high advertising standards and also to protect and promote the advertising trade. Its predecessor organization, the National Federation of Advertising Clubs, was formed in 1905 by the merger of a number of local advertising clubs. The AFA and its West Coast counterpart the Advertising Association of the West (AAW) worked independently until 1967 to raise advertising standards through self-regulation and education.

BREAKING DOWN 'Advertising Federation Of America - AFA'

The 1967 merger of the AFA and AAW created the American Advertising Federation (AAF), the unifying voice for advertising in the United States. The AAF is the oldest national advertising trade association in the U.S., representing over 40,000 advertising professionals. Its initiatives include a national conference, the Advertising Hall of Fame, the Advertising Hall of Achievement and the world's largest advertising competition - the ADDY Awards.

  1. Advertising Association Of The ...

    A regional advertising group based on the American West Coast ...
  2. Advertising Club Of New York

    The main organization for communications professionals in New ...
  3. Adweek

    A weekly publication covering trends and issues in advertising. ...
  4. Advertising Budget

    An estimation of a company's promotional expenditures over a ...
  5. Comparative Advertising

    A marketing strategy in which a company shows how its product ...
  6. Below The Line Advertising

    In general, an advertising strategy in which a product is promoted ...
Related Articles
  1. Home & Auto

    Don't Be Misled By Investment Advertising

    Investment companies and brokers want to sell. Unfortunately, this can result in promotional material that is not entirely frank, or far worse, truly misleading.
  2. Professionals

    Advertising, Crocodiles And Moats

    Memorable advertising is a brick in the fortress that keeps competitors at bay.
  3. Economics

    Financial Media 4-1-1 For Investors

    Cut through the information clutter and decipher the useful news from the useless.
  4. Entrepreneurship

    10 Breakout Ideas For Small Businesses

    If your business has hit a wall, we've got the answer to break through and increase sales and earnings.
  5. Professionals

    The Lucrative World Of Third-Party Marketing

    Hedge funds don't sell themselves. Marketing experts reel in the big fish.
  6. Investing News

    Hearst and Condé Nast in the Digital Age

    Condé Nast and Hearst are converting potential loss into opportunity by adapting to the digital age and transforming their products and operations.
  7. Investing

    Why Disrupting Television Will Take Time 

    The growing popularity of YouTube and Netflix has given rise to dire predictions about television's death. But here's why the medium may prove to be resilient.
  8. Stock Analysis

    What Makes the 'Share a Coke' Campaign So Successful?

    Understand how Coca-Cola implemented the successful "Share a Coke" campaign. Learn about the top three reasons why the campaign was successful.
  9. Insurance

    Using LinkedIn to Find Life Insurance Leads

    Learn how LinkedIn can help you generate leads as a life insurance agent, and understand the steps to turn your profile into a lead-generating machine.
  10. Professionals

    How to Break the Ice with New Clients

    Conducting an effective, initial client–advisor interview is an essential part of any advisor’s job. Here are a few tips on how to get started.
  1. Is a financial advisor allowed to pay a referral fee?

    A financial advisor is allowed to pay a referral fee to a third party for soliciting clients. However, the Securities and ... Read Full Answer >>
  2. How does a long tail become profitable?

    A long tail becomes profitable because the costs to produce, market and distribute a product or service in a niche are low, ... Read Full Answer >>
  3. How do companies with a large product portfolio use BCG Analysis?

    BCG analysis is used to evaluate an organization's product portfolio in sales planning and marketing. It is specifically ... Read Full Answer >>
  4. What are the similarities between product differentiation and product positioning?

    Product differentiation and product positioning are important elements in a marketing plan, and most marketing strategies ... Read Full Answer >>
  5. Why is product differentiation important in today's financial climate?

    Product differentiation is essential in today's financial climate. It allows the seller to contrast its own product with ... Read Full Answer >>
  6. What are the major categories of financial risk for a company?

    There are many ways to categorize a company's financial risks. One possible perspective is provided by separating financial ... Read Full Answer >>

You May Also Like

Hot Definitions
  1. Real Estate Investment Trust - REIT

    A REIT is a type of security that invests in real estate through property or mortgages and often trades on major exchanges ...
  2. Section 1231 Property

    A tax term relating to depreciable business property that has been held for over a year. Section 1231 property includes buildings, ...
  3. Term Deposit

    A deposit held at a financial institution that has a fixed term, and guarantees return of principal.
  4. Zero-Sum Game

    A situation in which one person’s gain is equivalent to another’s loss, so that the net change in wealth or benefit is zero. ...
  5. Capitalization Rate

    The rate of return on a real estate investment property based on the income that the property is expected to generate.
  6. Gross Profit

    A company's total revenue (equivalent to total sales) minus the cost of goods sold. Gross profit is the profit a company ...
Trading Center
You are using adblocking software

Want access to all of Investopedia? Add us to your “whitelist”
so you'll never miss a feature!