Advocacy Advertising


DEFINITION of 'Advocacy Advertising'

The use of marketing used to support a particular message or cause. Unlike commercial advertising, advocacy advertising is considered to be undertaken in the interest of a group or the public, and typically does not promote a product or service. Funding for advocacy advertising can be through non-profit organizations, by corporations or private advocacy groups. Some governments require that organizations engaging in advocacy advertising clearly state how the funding is provided.

BREAKING DOWN 'Advocacy Advertising'

An example of advocacy advertising is funding for cancer research. An organization may run paid advertisements on television in order to raise money through donations, and state that donations will be used to pay for drugs and treatments to combat cancer. This type of advertising is prevalent during major political elections, as various corporations and interest groups campaign for or against candidates.

  1. Advertising Association Of The ...

    A regional advertising group based on the American West Coast ...
  2. Nonprofit Marketing

    Activities and strategies employed by a nonprofit organization ...
  3. Marketing Campaign

    Specific activities designed to promote a product, service or ...
  4. Nonprofit Organization

    A business entity that is granted tax-exempt status by the Internal ...
  5. Private Foundation

    A charitable organization that, while serving a good cause, does ...
  6. Charitable Donation

    A gift made by an individual or an organization to a nonprofit ...
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