Adweek

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DEFINITION of 'Adweek'

A weekly publication covering trends and issues in advertising. It covers a wide range of advertising-related topics in its print and online publications that extend beyond traditional advertising to new media and pop culture. First published in 1978, Adweek is currently owned by Prometheus Global Media, formerly known as e5 Global Media.

INVESTOPEDIA EXPLAINS 'Adweek'

Adweek and its sister publications Mediaweek and Brandweek - which together comprise the AdweekMedia brand - along with The Hollywood Reporter, Billboard and three other publications were bought by e5 Global Media from Nielsen Business Media in 2009. Adweek, Mediaweek and Brandweek collectively provide a comprehensive approach to content and audience delivery through a combination of print and online publications, blogs, e-newsletters and webcasts/podcasts.

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