DEFINITION of 'Adweek'

A weekly publication covering trends and issues in advertising. It covers a wide range of advertising-related topics in its print and online publications that extend beyond traditional advertising to new media and pop culture. First published in 1978, Adweek is currently owned by Prometheus Global Media, formerly known as e5 Global Media.

BREAKING DOWN 'Adweek'

Adweek and its sister publications Mediaweek and Brandweek - which together comprise the AdweekMedia brand - along with The Hollywood Reporter, Billboard and three other publications were bought by e5 Global Media from Nielsen Business Media in 2009. Adweek, Mediaweek and Brandweek collectively provide a comprehensive approach to content and audience delivery through a combination of print and online publications, blogs, e-newsletters and webcasts/podcasts.

RELATED TERMS
  1. Media Buy

    The purchase of advertising from a media company such as a television ...
  2. Power Ratio

    A measure of a media company's revenue performance (i.e., advertising ...
  3. Media Effect

    A theory that relates how stories published in the media influence ...
  4. Press Conference

    A meeting organized for the purposes of distributing information ...
  5. Social Media Marketing (SMM)

    The use of social media websites and social networks to market ...
  6. Interactive Media

    A method of communication in which the program's outputs depend ...
Related Articles
  1. Small Business

    Why Is Old Media Interested in New Media?

    With their eye-popping valuations and investments, new media startups are hot. But why are legacy media organizations interested in them?
  2. Small Business

    Public Relations: Offering Businesses A Competitive Advantage

    To maximize the sales potential of any business, a public relations program should be part of the master marketing plan.
  3. Small Business

    Bye, Mad Men: How the Net Is Changing Advertising (FB, TWTR)

    The Internet and digital media are changing the way companies advertise and market themselves. More targeted, varied and faster advertising is possible.
  4. Small Business

    Social Media: High Risk, High Potential Returns

    Carefully selecting social media ETFs can provide you with the opportunity to diversify your portfolio and enjoy financial rewards due to user growth.
  5. Financial Advisor

    How Advisors Are Using Social Media

    It doesn't pay to leave social media out of your marketing plan, a new study shows. Here's some insight into how advisors are using the digital networks.
  6. Financial Advisor

    Advisors: How to Ask Friends for Social Media Help

    Social media can be a difficult endeavor for those who didn’t grow up around technology, but younger friends and family can help quickly fill the void.
  7. Investing

    Matter Ventures, Google and the NYT Create New Media Startup Accelerator

    The goal of the NY-based collaboration is to foster discourse between innovative media and ad tech startups and traditional media companies.
  8. Financial Advisor

    How Financial Advisors Are Leveraging Social Media

    As financial advisory clients are increasingly turning to social media, wealth managers who aren't following suit risk being left behind.
  9. Financial Advisor

    Advisors: How to Make Social Media Work for You

    Most financial advisors today are using social media to help build their client base. Here are some tested basic guidelines on how to get started.
  10. Investing

    Niche: How it Works and Makes Money? (FB, PG)

    Find out how Niche is revolutionizing the advertising industry by connecting corporate brands with social media stars on sites such as Vine and YouTube.
RELATED FAQS
  1. What is a power ratio?

    A power ratio is a method used by media companies to measure revenue performance compared to the audience share it controls. ... Read Answer >>
  2. How important is advertising revenue in the Internet sector?

    Learn about the importance of advertising revenue in the Internet industry. Find out how much Internet firms rely on advertising ... Read Answer >>
  3. Is globalization purely an economic phenomenon?

    Take a look at the complex scope of the term "globalization", and learn why the term applies in many contexts beyond the ... Read Answer >>
  4. What are the key differences between marketing and advertising?

    Understanding the role advertising plays in the marketing mix will help business owners define their promotional strategies ... Read Answer >>
  5. Where can I find fiscal year data for publicly traded corporations?

    Access fiscal year data for publicly traded corporations that is required by the government to be readily available to the ... Read Answer >>
  6. What is the difference between an IPO and a seasoned issue?

    Learn how companies issue IPO securities when they first go public and seasoned issue shares if they sell more shares in ... Read Answer >>
Hot Definitions
  1. Cash Flow

    The net amount of cash and cash-equivalents moving into and out of a business. Positive cash flow indicates that a company's ...
  2. PLUS Loan

    A low-cost student loan offered to parents of students currently enrolled in post-secondary education. With a PLUS Loan, ...
  3. Graduate Record Examination - GRE

    A standardized exam used to measure one's aptitude for abstract thinking in the areas of analytical writing, mathematics ...
  4. Graduate Management Admission Test - GMAT

    A standardized test intended to measure a test taker's aptitude in mathematics and the English language. The GMAT is most ...
  5. Magna Cum Laude

    An academic level of distinction used by educational institutions to signify an academic degree which was received "with ...
  6. Cover Letter

    A written document submitted with a job application explaining the applicant's credentials and interest in the open position. ...
Trading Center