DEFINITION of 'Adweek'

A weekly publication covering trends and issues in advertising. It covers a wide range of advertising-related topics in its print and online publications that extend beyond traditional advertising to new media and pop culture. First published in 1978, Adweek is currently owned by Prometheus Global Media, formerly known as e5 Global Media.


Adweek and its sister publications Mediaweek and Brandweek - which together comprise the AdweekMedia brand - along with The Hollywood Reporter, Billboard and three other publications were bought by e5 Global Media from Nielsen Business Media in 2009. Adweek, Mediaweek and Brandweek collectively provide a comprehensive approach to content and audience delivery through a combination of print and online publications, blogs, e-newsletters and webcasts/podcasts.

  1. Advertising Budget

    An estimation of a company's promotional expenditures over a ...
  2. Business-To-Business Advertising

    Marketing efforts directed toward other businesses rather to ...
  3. Advertising-To-Sales Ratio

    A measurement of the effectiveness of an advertising campaign ...
  4. Marketing Campaign

    Specific activities designed to promote a product, service or ...
  5. Media Buy

    The purchase of advertising from a media company such as a television ...
  6. Brand Identity

    Brand identity is the way a business wants consumers to perceive ...
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