Adweek

AAA

DEFINITION of 'Adweek'

A weekly publication covering trends and issues in advertising. It covers a wide range of advertising-related topics in its print and online publications that extend beyond traditional advertising to new media and pop culture. First published in 1978, Adweek is currently owned by Prometheus Global Media, formerly known as e5 Global Media.

INVESTOPEDIA EXPLAINS 'Adweek'

Adweek and its sister publications Mediaweek and Brandweek - which together comprise the AdweekMedia brand - along with The Hollywood Reporter, Billboard and three other publications were bought by e5 Global Media from Nielsen Business Media in 2009. Adweek, Mediaweek and Brandweek collectively provide a comprehensive approach to content and audience delivery through a combination of print and online publications, blogs, e-newsletters and webcasts/podcasts.

RELATED TERMS
  1. Advertising Budget

    An estimation of a company's promotional expenditures over a ...
  2. Business-To-Business Advertising

    Marketing efforts directed toward other businesses rather to ...
  3. Advertising-To-Sales Ratio

    A measurement of the effectiveness of an advertising campaign ...
  4. Marketing Campaign

    Specific activities designed to promote a product, service or ...
  5. Media Buy

    The purchase of advertising from a media company such as a television ...
  6. Big Data

    The growth in the volume of structured and unstructured data, ...
Related Articles
  1. Advertising, Crocodiles And Moats
    Professionals

    Advertising, Crocodiles And Moats

  2. Financial Media 4-1-1 For Investors
    Economics

    Financial Media 4-1-1 For Investors

  3. The Lucrative World Of Third-Party Marketing
    Professionals

    The Lucrative World Of Third-Party Marketing

  4. Don't Be Misled By Investment Advertising
    Home & Auto

    Don't Be Misled By Investment Advertising

comments powered by Disqus
Hot Definitions
  1. Certificate Of Deposit - CD

    A savings certificate entitling the bearer to receive interest. A CD bears a maturity date, a specified fixed interest rate ...
  2. Days Sales Of Inventory - DSI

    A financial measure of a company's performance that gives investors an idea of how long it takes a company to turn its inventory ...
  3. Accounts Payable - AP

    An accounting entry that represents an entity's obligation to pay off a short-term debt to its creditors. The accounts payable ...
  4. Ratio Analysis

    Quantitative analysis of information contained in a company’s financial statements. Ratio analysis is based on line items ...
  5. Days Payable Outstanding - DPO

    A company's average payable period. Calculated as: ending accounts payable / (cost of sales/number of days).
  6. Net Sales

    The amount of sales generated by a company after the deduction of returns, allowances for damaged or missing goods and any ...
Trading Center