Affiliate Network

AAA

DEFINITION of 'Affiliate Network'

Third parties that provide a link between a publisher and a company to allow publishers the ability to find and join afilliate programs. Businesses that comprise an affiliate network can cover a variety of different marketing mediums, such as the internet or direct mail, or can operate in related industries. A company looking to acquire new customers will pay members of its affiliate network for the sales leads that they provide.

INVESTOPEDIA EXPLAINS 'Affiliate Network'

Companies use affiliate networks if they do not have the available resources to create a significant outbound sales effort, if they do not have a substantial advertising presence or if they want to tap into groups of potential customers in an unrelated industry. Affiliate networks can allow a business to focus on its core competencies rather than on obtaining the contact information of interested parties.

RELATED TERMS
  1. Advertising Budget

    An estimation of a company's promotional expenditures over a ...
  2. Sales Meeting

    A gathering in which a product or service is being discussed, ...
  3. Always Be Closing - ABC

    Retail jargon used to describe a sales strategy in which a salesperson ...
  4. Marketing Campaign

    Specific activities designed to promote a product, service or ...
  5. Promotion

    1.In terms of a career, a promotion refers to the advancement ...
  6. Marketing

    The activities of a company associated with buying and selling ...
Related Articles
  1. Advertising, Crocodiles And Moats
    Professionals

    Advertising, Crocodiles And Moats

  2. How To Target Ideal Customers
    Professionals

    How To Target Ideal Customers

  3. The Lucrative World Of Third-Party Marketing
    Professionals

    The Lucrative World Of Third-Party Marketing

  4. 10 Breakout Ideas For Small Businesses ...
    Entrepreneurship

    10 Breakout Ideas For Small Businesses ...

comments powered by Disqus
Hot Definitions
  1. Effective Annual Interest Rate

    An investment's annual rate of interest when compounding occurs more often than once a year. Calculated as the following: ...
  2. Debit Spread

    Two options with different market prices that an investor trades on the same underlying security. The higher priced option ...
  3. Odious Debt

    Money borrowed by one country from another country and then misappropriated by national rulers. A nation's debt becomes odious ...
  4. Takeover

    A corporate action where an acquiring company makes a bid for an acquiree. If the target company is publicly traded, the ...
  5. Harvest Strategy

    A strategy in which investment in a particular line of business is reduced or eliminated because the revenue brought in by ...
  6. Stop-Limit Order

    An order placed with a broker that combines the features of stop order with those of a limit order. A stop-limit order will ...
Trading Center