Always Be Closing - ABC

AAA

DEFINITION of 'Always Be Closing - ABC'

Retail jargon used to describe a sales strategy in which a salesperson should constantly look for new prospects, pitch products or services to those prospects and complete the sale. Always be closing (ABC), as a strategy, requires the salesperson to be persistent, but also know when to cut losses and move on to another prospect.

INVESTOPEDIA EXPLAINS 'Always Be Closing - ABC'

The phrase was popularized in the 1992 film "Glengarry Glen Ross". In the film, an aggressive representative from the corporate office is brought in to motivate a group real estate salesman to sell more property or be fired if they fail. The representative opines on the "always be closing" mentality, a strategy which ultimately pushes the characters to be unscrupulous and dishonest in order to avoid being fired.

RELATED TERMS
  1. Soft Sell

    Advertising and sales practices denoted by subtle language and ...
  2. Hard Sell

    Advertising and sales practices denoted by aggressive or forceful ...
  3. Commission

    A service charge assessed by a broker or investment advisor in ...
  4. Retail Sales

    An aggregated measure of the sales of retail goods over a stated ...
  5. Moral Hazard

    The risk that a party to a transaction has not entered into the ...
  6. Lilly Ledbetter Fair Pay Act

    A federal law designed to ensure equal pay for all workers, regardless ...
Related Articles
  1. Investing

    Choosing The Winners In The Click-And-Mortar Game

    E-tailing has changed the way consumers do nearly everything. Do you know how to pick the best retailer?
  2. Investing

    Doing More With Less: The Sales-Per-Employee Ratio

    If used properly, this ratio can give you insight into a company's productivity and financial health.
  3. Options & Futures

    Car Shopping: New Or Used?

    Don't get taken for a ride. Learn the pros and cons before the salesperson makes a pitch.
  4. Personal Finance

    Master's Degrees: The US vs. The UK

    When deciding whether to pursue a master's degree in the US or UK, consider degree structure, cost, and quality of education.
  5. Personal Finance

    Study Abroad: Budget For Germany

    One of the best investments you can make is in study abroad. And Germany, with some of the world's top universities, is surprisingly affordable.
  6. Retirement

    The Upside Of Working Past Retirement

    If you love your work, or your paycheck, or both, there's no reason you have to quit your job just because you hit retirement age.
  7. Personal Finance

    Grad School After College: Go Right Away Or Wait?

    Going sooner keeps the education momentum going, but there are times when it pays to wait. Here's how to decide.
  8. Personal Finance

    SAT Vs. ACT: 6 Key Differences

    While there's some overlap in content, the ACT and SAT exams have significant differences that students should consider before choosing which to take.
  9. Personal Finance

    GMAT or GRE: Is One Better for MBA Applicants?

    In prior years, those applying to an MBA program had to take the GMAT exam. Today, a growing number of universities accept the GRE as well.
  10. Personal Finance

    Best Resumes For MBA Applications

    Which resume will win the heart of the B-school dean of admissions? Never mind laying on the charm, get to the point – forcefully. Follow these rules.

You May Also Like

Hot Definitions
  1. Interest Rate Risk

    The risk that an investment's value will change due to a change in the absolute level of interest rates, in the spread between ...
  2. Income Effect

    In the context of economic theory, the income effect is the change in an individual's or economy's income and how that change ...
  3. Price-To-Sales Ratio - PSR

    A valuation ratio that compares a company’s stock price to its revenues. The price-to-sales ratio is an indicator of the ...
  4. Hurdle Rate

    The minimum rate of return on a project or investment required by a manager or investor. In order to compensate for risk, ...
  5. Market Value

    The price an asset would fetch in the marketplace. Market value is also commonly used to refer to the market capitalization ...
  6. Preference Shares

    Company stock with dividends that are paid to shareholders before common stock dividends are paid out. In the event of a ...
Trading Center