Always Be Closing - ABC

What does 'Always Be Closing - ABC' mean

Always be closing (ABC) is retail jargon used to describe a sales strategy in which a salesperson should constantly look for new prospects, pitch products or services to those prospects and complete the sale. Always be closing (ABC), as a strategy, requires the salesperson to be persistent, but also know when to cut losses and move on to another prospect.

BREAKING DOWN 'Always Be Closing - ABC'

The phrase was popularized in the 1992 film "Glengarry Glen Ross". In the film, an aggressive representative from the corporate office is brought in to motivate a group real estate salesman to sell more property or be fired if they fail. The representative opines on the "always be closing" mentality, a strategy which ultimately pushes the characters to be unscrupulous and dishonest in order to avoid being fired.

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RELATED FAQS
  1. How does the always be closing (ABC) strategy benefit a salesperson's sales funnel?

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  2. When should retailers apply the 'always be closing' (ABC) strategy?

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  3. Why is the strategy of 'always be closing' (ABC) popular in retail sales?

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  4. Where does the term "always be closing" come from?

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