Always Be Closing - ABC

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DEFINITION of 'Always Be Closing - ABC'

Retail jargon used to describe a sales strategy in which a salesperson should constantly look for new prospects, pitch products or services to those prospects and complete the sale. Always be closing (ABC), as a strategy, requires the salesperson to be persistent, but also know when to cut losses and move on to another prospect.

INVESTOPEDIA EXPLAINS 'Always Be Closing - ABC'

The phrase was popularized in the 1992 film "Glengarry Glen Ross". In the film, an aggressive representative from the corporate office is brought in to motivate a group real estate salesman to sell more property or be fired if they fail. The representative opines on the "always be closing" mentality, a strategy which ultimately pushes the characters to be unscrupulous and dishonest in order to avoid being fired.

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