Atmospherics

DEFINITION of 'Atmospherics'

The controllable characteristics of a retail space that entice a customer to enter the store, and which are designed to influence a customer's mood so as to increase the odds of a purchase being made. Atmospherics include the store's layout, noise level, temperature, lighting and decorations. They are designed to set the store apart from its competitors in a positive way. It is part of an overall companies branding and image.

BREAKING DOWN 'Atmospherics'

All retails stores have atmospherics, even if they are subtle. For example, a big box office supply store may be known for its well-lit aisles and bright red signs. Another example would be a clothing retailer targeted at teenagers, which uses contrasted lighting and loud music. The drawback to an aggressive use of atmospherics is that they can drive away customers who prefer a more nuanced interaction with their environment.

RELATED TERMS
  1. Big Box Retailer

    A retail store that occupies an enormous amount of physical space ...
  2. Store Of Value

    Any form of commodity, asset, or money that has value and can ...
  3. Online-To-Offline Commerce

    A business strategy that draws potential customers from online ...
  4. Click And Mortar

    A type of business model that includes both online and offline ...
  5. Comparable Store Sales

    The amount of revenue a retail location generated in the most ...
  6. Scientific Retailing

    The use of technology by retailers in order to make decisions ...
Related Articles
  1. Investing

    5 Retailers Set to Close More Stores in 2016 (FINL, GPS)

    Discover retail stores that have already announced plans to close stores in 2016. Some expect a new economic downturn, which may lead more stores to close.
  2. Markets

    Wal-Mart Closes 269 Stores: Why Wal-Mart Express Failed

    Wal-Mart is closing 269 stores from its portfolio to further streamline its operations.
  3. Insights

    Why Target's Express Store Concept is Flourishing (TGT)

    Target has found success with its TargetExpress store concept. Why are the small-sized stores so popular?
  4. Personal Finance

    Winning Retailers Amid Sales Slump

    Declining department store retail sales and the exceptions to the rule after the end of the Great Recession.
  5. Investing

    Do Store Closures Hurt Retail Stocks? (WMT,SHLD,M)

    These eight retailers are closing stores. How many have seen stock depreciation over the past year?
  6. Markets

    The Demise of the Department Store (SHLD, M, JCP)

    According to a new report, department stores need to cut down on their physical locations to maximize their sales per square foot.
  7. Personal Finance

    The Future of Retail Is Not Big Box Stores

    The future of shopping involves a lot more Internet and a lot less window shopping at the mall.
  8. Markets

    Can Shopping Malls Survive This Trend?

    Are we coming to the end of an era for the shopping mall as we know it? If department store chains were to act on the conclusions of a recent report from Green Street Advisors, many malls might ...
  9. Markets

    Why Best Buy Failed in China

    Best Buy entered China with much fanfare in 2006. The Minnesota-based retailer exited quietly last year. What went wrong?
  10. Personal Finance

    How Target Can Expand Internationally

    Target needs to get back onto the international scene in order to take on its largest competitors. There's only one way to do it, and it involves the Internet.
RELATED FAQS
  1. How do investors interpret the same store sales ratio when analyzing retail stocks?

    Examine the importance of the same-store sales ratio as a key equity evaluation metric utilized by investors interested in ... Read Answer >>
  2. Who are Target's (TGT) main competitors?

    Learn more about the discount retailer Target and its competitors. Find out some of the things discount retailers do to increase ... Read Answer >>
  3. How does a customer base dictate goodwill?

    Find out how a customer base dictates the value of the goodwill by providing a ready market for its products and spreading ... Read Answer >>
  4. Is good customer service something to look for in a company in which I am considering ...

    Learn about the importance of customer service when deciding whether to invest in a stock. Good customer service can ensure ... Read Answer >>
  5. Why is the strategy of 'always be closing' (ABC) popular in retail sales?

    Understand how the term ''always be closing'' is related to retail sales. Learn about the benefits and drawbacks of selling ... Read Answer >>
  6. What are the most popular companies in the retail sector?

    Learn about some examples of popular companies in the retail sector. Understand what makes these retail companies popular ... Read Answer >>
Hot Definitions
  1. AAA

    The highest possible rating assigned to the bonds of an issuer by credit rating agencies. An issuer that is rated AAA has ...
  2. GBP

    The abbreviation for the British pound sterling, the official currency of the United Kingdom, the British Overseas Territories ...
  3. Diversification

    A risk management technique that mixes a wide variety of investments within a portfolio. The rationale behind this technique ...
  4. European Union - EU

    A group of European countries that participates in the world economy as one economic unit and operates under one official ...
  5. Sell-Off

    The rapid selling of securities, such as stocks, bonds and commodities. The increase in supply leads to a decline in the ...
  6. Brazil, Russia, India And China - BRIC

    An acronym for the economies of Brazil, Russia, India and China combined. It has been speculated that by 2050 these four ...
Trading Center