Investopedia

Continue to Site »

Atmospherics

Filed Under »
Dictionary Says

Definition of 'Atmospherics'

The controllable characteristics of a retail space that entice a customer to enter the store, and which are designed to influence a customer's mood so as to increase the odds of a purchase being made. Atmospherics include the store's layout, noise level, temperature, lighting and decorations. They are designed to set the store apart from its competitors in a positive way. It is part of an overall companies branding and image.
Investopedia Says

Investopedia explains 'Atmospherics'

All retails stores have atmospherics, even if they are subtle. For example, a big box office supply store may be known for its well-lit aisles and bright red signs. Another example would be a clothing retailer targeted at teenagers, which uses contrasted lighting and loud music. The drawback to an aggressive use of atmospherics is that they can drive away customers who prefer a more nuanced interaction with their environment.

Articles Of Interest

  1.

    Consumer Spending As A Market Indicator

    What people buy and where they shop can provide valuable information about the economy.

  2. Consumer Confidence: A Killer Statistic

    It's the key to any market economy, so investors need to learn the measures and how to analyze them.

  3. 10 Breakout Ideas For Small Businesses

    If your business has hit a wall, we've got the answer to break through and increase sales and earnings.

  4. Top 5 Ways Restaurants Make You Spend More

    The next time you eat out, watch for these common restaurant tricks that undermine your dining budget.

  5. In Small Business, Success Is Spelled With 5 "C"s

    Incorporating these steps will help your business thrive in a competitive market.

  6. Multi-Level Marketing

    Learn how to differentiate between a legitimate marketing strategy and a pyramid scheme.

  7. How Business Owners Can Attract Word-Of-Mouth Referrals

    Being average is not an accomplishment. To thrive and grow, you and your business need to stand out.

  8. Top 5 Business Alternatives To Facebook

    Social media marketing is an essential tool in business, but there are other resources other than Facebook.

  9. 5 Evolving Corporate Logos

    Logos create the foundation for the image of the entire company. They signify to the audience what the brand represents.

  10. 5 Steps To A Small Business Marketing Plan

    Here are some tips for marketing your small business.
comments powered by Disqus
Marketplace
Hot Definitions

  1. Pattern Day Trader

    An SEC designation for traders who trade the same security four or more times per day (buys and sells) over a five-day period, and for whom same-day trades make up at least 6% of their activity for that period.

  2. Cost-Push Inflation

    A phenomenon in which the general price levels rise (inflation) due to increases in the cost of wages and raw materials.

  3. Happiness Economics

    The formal academic study of the relationship between individual satisfaction and economic issues, such as employment and wealth.

  4. Affluenza

    A social condition arising from the desire to be more wealthy, successful or to "keep up with the Joneses." Affluenza is symptomatic of a culture that holds up financial success as one of the highest achievements.

  5. Icarus Factor

    The term Icarus factor describes a situation where managers or executives initiate an overly ambitious project which then fails. Fueled by excitement for the project, the executives are unable to reign in their misguided enthusiasm before it is too late to avoid the failure.

  6. Angelina Jolie Stock Index

    An index made up of a selection of stocks from companies associated with actress Angela Jolie.
Trading Center