DEFINITION of 'Aunt Millie'

A slang term for an uneducated or unsophisticated investor. The term is considered a derogatory remark in the financial sector, often used to refer to poor investment choices.

BREAKING DOWN 'Aunt Millie'

Financial professionals might recommend an "Aunt Millie" investment to clients who are unfamiliar with investing. Because the professional tries to match the investment to the customer, he or she will typically offer "Aunt Millie" a simple, low-risk investment.

Analysts may use the term to berate a stock or other security. For example, one may say that investing in a certain stock is so foolish, only Aunt Millie would buy it.

RELATED TERMS
  1. Eighthed

    A slang term used to describe when one trader undercuts or outbids ...
  2. Yankee Market

    A slang term for the stock market in the United States. Yankee ...
  3. Take A Flier

    The slang term for a decision to invest in highly speculative ...
  4. Take A Report

    A slang phrase signifying that an individual's trade order has ...
  5. In The Tank

    A slang term referring to very poor performance, as in that of ...
  6. Dead Money

    A slang term for money invested in a security with minor hopes ...
Related Articles
  1. Investing

    The Secret To Getting 50% More Out Of Your Investments

    The story was picked up by major news sources a few years ago as a "cute" human interest feature. You might have seen the headlines, like "How a Secretary Made and Gave Away $7 Million." But ...
  2. Financial Advisor

    Investing Other People's Money: 5 Things You Must Know

    Learn the five things an advisor should know before investing another person's money, with a focus on the FINRA "know your customer" rule.
  3. Investing

    What To Do When News Headlines Jump Out At You

    Given the recent economic forecasting after years of relative calmness and steadily rising returns, markets have been jumpier lately.
  4. Small Business

    The Cost And Consequences Of Bad Investment Advice

    Is your advisor working for you, or for him/herself? Find how to tell the difference.
  5. Investing

    Explaining Financial Analysis

    Financial analysis is a general term that refers to using financial data to make business and investment decisions.
  6. Financial Advisor

    How Brokers are Candy-Coating Alternatives

    Alternatives have become a sexy choice for many advisors. But they also come with additional risks that are not always clearly spelled out to clients.
  7. Investing

    Gain The Needed Insights To Spot Stock Pick Scams

    Uneducated traders are often ensnared by "hot stock pick" scams, but educated traders use key insights to make well-timed trade entries and exits.
  8. Retirement

    5 Ways New Investors Can Reduce Stress

    Learn five ways to reduce stress prior to investing, involving budgeting, diversification and risk tolerance.
  9. Investing

    These Financial Products Are Too Complex For The Average Joe

    Structured financial products are so elaborate that investors are unable to assess costs and risk.
  10. Financial Advisor

    Financial Funds Provide Diversity ... And Risk

    Sector funds can provide maximum exposure to financial industry stocks, but this benefit is a double-edged sword.
RELATED FAQS
  1. Are short-term investments a good strategy for cash-rich small businesses"?

    Learn more about investment choices available to small businesses and whether short-term investing is a smart choice for ... Read Answer >>
  2. Why should an investor consider the financial services sector?

    Learn why every investor should consider putting money into the financial services sector despite a tumultuous history and ... Read Answer >>
  3. What is the difference between portfolio management and financial planning?

    Understand the difference between financial planning and portfolio management, and learn which financial professionals can ... Read Answer >>
  4. Are professionals, such as financial planners and brokers, liable for the advice ...

    In the U.S., the Securities and Exchange Commission (SEC) does its best to protect investors from being cheated. To do so, ... Read Answer >>
Hot Definitions
  1. 403(b) Plan

    A retirement plan for certain employees of public schools, tax-exempt organizations and certain ministers. Generally, retirement ...
  2. Master Of Business Administration - MBA

    A graduate degree achieved at a university or college that provides theoretical and practical training to help graduates ...
  3. Liquidity Event

    An event that allows initial investors in a company to cash out some or all of their ownership shares and is considered an ...
  4. Job Market

    A market in which employers search for employees and employees search for jobs. The job market is not a physical place as ...
  5. Yuppie

    Yuppie is a slang term denoting the market segment of young urban professionals. A yuppie is often characterized by youth, ...
  6. SEC Form 13F

    A filing with the Securities and Exchange Commission (SEC), also known as the Information Required of Institutional Investment ...
Trading Center