Baby Boomer

AAA

DEFINITION of 'Baby Boomer'

A person who was born between 1946 and 1964. The baby boomer generation makes up a substantial portion of the North American population. Representing nearly 20% of the American public, baby boomers have a significant impact on the economy. As a result, baby boomers are often the focus of marketing campaigns and business plans.

INVESTOPEDIA EXPLAINS 'Baby Boomer'

After the end of World War II, birth rates across the world spiked. The explosion of new infants became known as the baby boom. During the boom, an estimated 77 million babies were born in the United States alone! The large increase in population produced a substantial rise in demand for consumer goods, stimulating the post-war economy.

RELATED TERMS
  1. Generation Gap

    The differences found between members of different generations. ...
  2. Boomernomics

    An investing strategy that involves buying equities directly ...
  3. Baby Boomer Age Wave Theory

    An economic theory popularized by economist and writer Harry ...
  4. Boom

    A period of time during which sales of a product or business ...
  5. Dual Income, No Kids - DINKS

    A household in which there are two incomes and no children (either ...
  6. Yuppie

    A slang term denoting the market segment of young urban professionals. ...
Related Articles
  1. Retirement

    The Generation Gap

    Studies suggest that young workers may not be able to retire comfortably - or at all.
  2. Budgeting

    Why Some Kids Never Leave The Nest

    Giving your children a free ride can be costly for both of you.
  3. Retirement

    How Baby Boomers Will Change The Way Others Retire

    Generation X and Generation Y still have many lessons to learn from their elders, including how to make the most of retirement in the 21st century. Find out what retirement trends baby boomers ...
  4. Savings

    How To Maximize Returns By Choosing The Self-Directed Option

    Make sure your 401(k) plan has the self-directed option to ensure that your retirement is as comfortable as possible.
  5. Retirement

    Bursting Boomers' Inheritance Dreams

    Waiting for a big payload from an aging relative? The chance of cashing in is lower than you think.
  6. Mutual Funds & ETFs

    Top 10 Investments For Baby Boomers

    Find out which investments are most likely to help you achieve your post-work income goals.
  7. Retirement

    Boomer Bankruptcy Strains Retirement

    Having to file for bankruptcy adds risk and steals the luster from your golden years.
  8. Budgeting

    Healthy Survival Guide For Sandwiched Boomers

    Caring for children and parents is squeezing baby boomers' finances. Find out how to cope.
  9. Retirement

    Generational Marketing: Harvest The Whole Family Tree

    Attract new clients by tailoring your message to specific age groups.
  10. Investing

    Wizards Of Odd: A Trip To Tech Land

    I spent a couple of days in Silicon Valley, and here are some key lessons I learned after meeting with a number of tech CEOs and venture capitalist.

You May Also Like

Hot Definitions
  1. DuPont Analysis

    A method of performance measurement that was started by the DuPont Corporation in the 1920s. With this method, assets are ...
  2. Asset Class

    A group of securities that exhibit similar characteristics, behave similarly in the marketplace, and are subject to the same ...
  3. Fiat Money

    Currency that a government has declared to be legal tender, but is not backed by a physical commodity. The value of fiat ...
  4. Interest Rate Risk

    The risk that an investment's value will change due to a change in the absolute level of interest rates, in the spread between ...
  5. Income Effect

    In the context of economic theory, the income effect is the change in an individual's or economy's income and how that change ...
  6. Price-To-Sales Ratio - PSR

    A valuation ratio that compares a company’s stock price to its revenues. The price-to-sales ratio is an indicator of the ...
Trading Center