Baby Boomer



A person who was born between 1946 and 1964. The baby boomer generation makes up a substantial portion of the North American population. Representing nearly 20% of the American public, baby boomers have a significant impact on the economy. As a result, baby boomers are often the focus of marketing campaigns and business plans.


After the end of World War II, birth rates across the world spiked. The explosion of new infants became known as the baby boom. During the boom, an estimated 77 million babies were born in the United States alone! The large increase in population produced a substantial rise in demand for consumer goods, stimulating the post-war economy.

  1. Generation Gap

    The differences found between members of different generations. More specifically, ...
  2. Dual Income, No Kids - DINKS

    A household in which there are two incomes and no children (either both partners ...
  3. Boom

    A period of time during which sales of a product or business activity increases ...
  4. Boomernomics

    An investing strategy that involves buying equities directly related to the ...
  5. Sandwich Generation

    The generation of middle-aged individuals who are pressured to support both ...
  6. Dually Employed With Kids - DEWKS

    A household in which there are children and both partners earn an income.
  7. Boomerang

    An American slang term that refers to an adult who has moved back in with his ...
  8. Yupcap

    A slang term for a young urban professional who cannot afford property. Yupcaps ...
  9. Yuppie

    A slang term denoting the market segment of young urban professionals. A yuppie ...
  10. Baby Boomer Age Wave Theory

    An economic theory popularized by economist and writer Harry Dent, who concludes ...
Related Articles
  1. Why Some Kids Never Leave The Nest

    Why Some Kids Never Leave The Nest

  2. How Baby Boomers Will Change The Way ...

    How Baby Boomers Will Change The Way ...

  3. How To Maximize Returns By Choosing ...

    How To Maximize Returns By Choosing ...

  4. Bursting Boomers' Inheritance Dreams

    Bursting Boomers' Inheritance Dreams

  5. The Generation Gap

    The Generation Gap

  6. Top 10 Investments For Baby Boomers
    Mutual Funds & ETFs

    Top 10 Investments For Baby Boomers

  7. Boomer Bankruptcy Strains Retirement

    Boomer Bankruptcy Strains Retirement

  8. Healthy Survival Guide For Sandwiched ...

    Healthy Survival Guide For Sandwiched ...

  9. Generational Marketing: Harvest The ...

    Generational Marketing: Harvest The ...

  10. Passing Boomers Will Leave A Big Economic ...
    Investing Basics

    Passing Boomers Will Leave A Big Economic ...

comments powered by Disqus
Hot Definitions
  1. Cash and Carry Transaction

    A type of transaction in the futures market in which the cash or spot price of a commodity is below the futures contract price. Cash and carry transactions are considered arbitrage transactions.
  2. Amplitude

    The difference in price from the midpoint of a trough to the midpoint of a peak of a security. Amplitude is positive when calculating a bullish retracement (when calculating from trough to peak) and negative when calculating a bearish retracement (when calculating from peak to trough).
  3. Ascending Triangle

    A bullish chart pattern used in technical analysis that is easily recognizable by the distinct shape created by two trendlines. In an ascending triangle, one trendline is drawn horizontally at a level that has historically prevented the price from heading higher, while the second trendline connects a series of increasing troughs.
  4. National Best Bid and Offer - NBBO

    A term applying to the SEC requirement that brokers must guarantee customers the best available ask price when they buy securities and the best available bid price when they sell securities.
  5. Maintenance Margin

    The minimum amount of equity that must be maintained in a margin account. In the context of the NYSE and FINRA, after an investor has bought securities on margin, the minimum required level of margin is 25% of the total market value of the securities in the margin account.
  6. Leased Bank Guarantee

    A bank guarantee that is leased to a third party for a specific fee. The issuing bank will conduct due diligence on the creditworthiness of the customer looking to secure a bank guarantee, then lease a guarantee to that customer for a set amount of money and over a set period of time, typically less than two years.
Trading Center