Baidu

DEFINITION of 'Baidu'

The dominant Chinese internet search engine company. Baidu offers many of the same products and services as Google, but is primarily focused on China, where it controls the majority of the search market. Baidu censors search results and other content in accordance with Chinese regulations. Baidu is registered in the Cayman Islands and is listed on the Nasdaq under ticker symbol BIDU.

BREAKING DOWN 'Baidu'

Baidu offers a wide array of products, including maps, news, video, encyclopedia, anti-virus, and internet TV. Baidu generates revenue with an ad revenue system very similar to Google's. Advertisers bid on the keywords that will trigger the display of their ads. Advertisers can also pay for priority placement in search results. Baidu competes with Google Hong Kong, Yahoo! China, Microsoft Bing and many other regional players.

RELATED TERMS
  1. Antitrust

    The antitrust laws apply to virtually all industries and to every ...
  2. Search Cost

    The time, energy and money expended by a consumer who is researching ...
  3. Traffic Acquisition Cost - TAC

    Payments made by Internet search companies to affiliates and ...
  4. Search Theory

    A study of buyers and sellers who cannot instantly find a commerce ...
  5. Hong Kong SAR, China

    Hong Kong is a financial and business center in China.
  6. Below The Line Advertising

    In general, an advertising strategy in which a product is promoted ...
Related Articles
  1. Insights

    Baidu Vs. Google: How Are They Different?

    Both Baidu and Google are known internet giants controlling significant online search business in their respective markets.
  2. Markets

    Is Now a Good Time to Invest in Baidu? (BIDU)

    Learn about the Chinese search company Baidu, how it is similar to Google, and why it is successful. Understand whether it is a good investment opportunity.
  3. Markets

    Baidu Slashes Revenue Expectations 10% (BIDU)

    Although Baidu is optimistic about its stock comeback, in the short term the government investigation will result in revenue loss from medical advertisers.
  4. Insights

    A Big Portion of Baidu's Search Revenue Is at Risk (BIDU)

    Shares of Baidu have continued to slump Monday after the Chinese government issued a statement criticizing advertising practices on the company's search engine in the wake of a university student's ...
  5. Entrepreneurship & Small Business

    How Baidu Makes Money

    China's largest search engine, Baidu makes a lot of money, the majority of which comes from a growing customer base for its online marketing services.
  6. Insights

    Baidu Looks to Make a Dent in Autonomous Cars (BIDU, GOOGL)

    Not only is Baidu trending in the right direction, its stock price is getting cheaper each quarter, given that earnings growth are outpacing the share price.
  7. Insights

    Baidu Stock Climbs On Reports of Driverless Cars (BIDU, GOOGL)

    China's leading search engine is reportedly developing its own autonomous car for mass production in five years.
  8. Markets

    Is Baidu a Real Threat to Google? (BIDU, GOOG)

    Learn why the Google of China - Baidu - has the potential to eat a modest slice of Google's market share.
  9. Insights

    Baidu Stock Falls on Investigation of Student Death (BIDU)

    This unfortunate death might open up additional cases where Baidu could be considered liable, drawing even more scrutiny from Chinese authorities.
  10. Investing

    Baidu's 3 Key Financial Ratios (BIDU)

    Learn about Baidu Inc. and how to analyze its operations using financial ratios, such as the debt-to-equity ratio, operating margin and return on equity.
RELATED FAQS
  1. How important is advertising revenue in the Internet sector?

    Learn about the importance of advertising revenue in the Internet industry. Find out how much Internet firms rely on advertising ... Read Answer >>
  2. How did Larry Page amass his wealth? (GOOG)

    Learn how Larry Page made his fortune by turning a college project into what would become one of the most recognizable companies ... Read Answer >>
  3. How do Internet companies profit if they give away their services for free?

    Learn how companies in the Internet sector make a profit when service, content and user applications are offered at no cost ... Read Answer >>
  4. What's the difference between Google's GOOG and GOOGL stock tickers?

    Learn the difference between Google's GOOG and GOOGL ticker symbols. Splitting shares into classes prevents management from ... Read Answer >>
  5. What developed countries have the greatest exposure to the Internet sector?

    Find out which developed countries have the greatest exposure to the global Internet sector, lead by global Internet companies ... Read Answer >>
  6. How has Google's operations strayed from its original mission statement?

    Learn about Google's current mission statement and decide if Google is practicing what it preaches. Read Answer >>
Hot Definitions
  1. Glass-Steagall Act

    An act the U.S. Congress passed in 1933 as the Banking Act, which prohibited commercial banks from participating in the investment ...
  2. Quantitative Trading

    Trading strategies based on quantitative analysis which rely on mathematical computations and number crunching to identify ...
  3. Bond Ladder

    A portfolio of fixed-income securities in which each security has a significantly different maturity date. The purpose of ...
  4. Duration

    A measure of the sensitivity of the price (the value of principal) of a fixed-income investment to a change in interest rates. ...
  5. Dove

    An economic policy advisor who promotes monetary policies that involve the maintenance of low interest rates, believing that ...
  6. Cyclical Stock

    An equity security whose price is affected by ups and downs in the overall economy. Cyclical stocks typically relate to companies ...
Trading Center