Baidu

DEFINITION of 'Baidu'

The dominant Chinese internet search engine company. Baidu offers many of the same products and services as Google, but is primarily focused on China, where it controls the majority of the search market. Baidu censors search results and other content in accordance with Chinese regulations. Baidu is registered in the Cayman Islands and is listed on the Nasdaq under ticker symbol BIDU.

BREAKING DOWN 'Baidu'

Baidu offers a wide array of products, including maps, news, video, encyclopedia, anti-virus, and internet TV. Baidu generates revenue with an ad revenue system very similar to Google's. Advertisers bid on the keywords that will trigger the display of their ads. Advertisers can also pay for priority placement in search results. Baidu competes with Google Hong Kong, Yahoo! China, Microsoft Bing and many other regional players.

RELATED TERMS
  1. Hong Kong SAR, China

    Hong Kong is a financial and business center in China.
  2. Traffic Acquisition Cost - TAC

    Payments made by Internet search companies to affiliates and ...
  3. Content Farm

    Content farming has been likened to the “fast food” of the internet ...
  4. Second Screen Advertising

    Second screen advertising drives customers to their second screens ...
  5. Marissa Mayer

    Marissa Mayer, best known for unexpectedly being named CEO of ...
  6. SAFE Investment Company (China)

    The SAFE Investment Company is the Hong Kong branch of the Chinese ...
Related Articles
  1. Stock Analysis

    Is Now a Good Time to Invest in Baidu? (BIDU)

    Learn about the Chinese search company Baidu, how it is similar to Google, and why it is successful. Understand whether it is a good investment opportunity.
  2. Stock Analysis

    Baidu Blasts Off

    Baidu more than doubled its earnings in a sensational third quarter, but can investors expect this kind of performance to continue?
  3. Stock Analysis

    Can Baidu Survive a Chinese Recession? (BIDU, QIHU)

    From a business standpoint, Chinese Internet giant Baidu (NASDAQ: BIDU) has done a good job of reestablishing its leadership position in the industry, overcoming concerns about up-and-coming ...
  4. Stock Analysis

    Is Baidu Fighting To Keep Its Leading Position?

    Baidu is still struggling to figure out how to make the most of the mobile revolution without sacrificing its leading position in the desktop business.
  5. Investing News

    Baidu Looks to Make a Dent in Autonomous Cars (BIDU, GOOGL)

    Not only is Baidu trending in the right direction, its stock price is getting cheaper each quarter, given that earnings growth are outpacing the share price.
  6. Stock Analysis

    Baidu Still A Good Buy

    China internet search engine Baidu's recent earnings and prospects show it is still a good buy.
  7. Stock Analysis

    3 Reasons Baidu Is Borrowing Money (BIDU, AAPL)

    How much money is enough? Some investors who are attracted to Baidu (NASDAQ: BIDU) on the merits of its top-heavy balance sheet were probably left scratching their heads on Tuesday night after ...
  8. Stock Analysis

    Baidu Ramps Up

    Internet search provider Baidu had another phenomenal quarter, and it looks as though its hyper-growth will continue.
  9. Fundamental Analysis

    Is Baidu a Real Threat to Google? (BIDU, GOOG)

    Learn why the Google of China - Baidu - has the potential to eat a modest slice of Google's market share.
  10. Investing News

    Baidu Stock Falls on Investigation of Student Death (BIDU)

    This unfortunate death might open up additional cases where Baidu could be considered liable, drawing even more scrutiny from Chinese authorities.
RELATED FAQS
  1. What developed countries have the greatest exposure to the Internet sector?

    Find out which developed countries have the greatest exposure to the global Internet sector, lead by global Internet companies ... Read Answer >>
  2. How much of the profitability in the Internet sector is concentrated in the few major ...

    See how much profitability of the Internet sector is concentrated, and where the most value from Internet-based services ... Read Answer >>
  3. What are some of the most popular ETFs that track the Internet sector?

    Learn about leading Internet exchange traded funds (ETFs). Find out how to invest in a diversified basket of stocks from ... Read Answer >>
  4. How does government regulation impact the internet sector?

    Learn about the debate on how government regulation could affect the Internet sector and where Americans stand on Internet ... Read Answer >>
  5. My family owns an old railroad bond from 1938. Is there any way to find out whether ...

    That's a tough question, but the short answer is that you are going to have to do some homework. Where should you begin?The ... Read Answer >>
  6. What are the differences between B-shares and H-shares traded on Chinese stock exchanges?

    Learn about B shares and H shares of publicly listed companies in mainland China and Hong Kong stock exchanges, and the differences ... Read Answer >>
Hot Definitions
  1. Demand Curve

    The demand curve is a graphical representation of the relationship between the price of a good or service and the quantity ...
  2. Goldilocks Economy

    An economy that is not so hot that it causes inflation, and not so cold that it causes a recession. This term is used to ...
  3. White Squire

    Very similar to a "white knight", but instead of purchasing a majority interest, the squire purchases a lesser interest in ...
  4. MACD Technical Indicator

    Moving Average Convergence Divergence (or MACD) is a trend-following momentum indicator that shows the relationship between ...
  5. Over-The-Counter - OTC

    Over-The-Counter (or OTC) is a security traded in some context other than on a formal exchange such as the NYSE, TSX, AMEX, ...
  6. Quarter - Q1, Q2, Q3, Q4

    A three-month period on a financial calendar that acts as a basis for the reporting of earnings and the paying of dividends.
Trading Center