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Definition of 'Bailard, Biehl And Kaiser Five-Way Model'
A model of five investor categories developed by fund managers Tom Bailard, Larry Biehl and Ron Kaiser. The Bailard, Biehl and Kaiser (BB&K) Five-Way Model defines investor personalities based on their confidence level and preferred method of action. The five categories thus defined are - Individualists, Adventurers, Celebrities, Guardians and Straight Arrows.
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