DEFINITION of 'Bailard, Biehl And Kaiser Five-Way Model'

A model of five investor categories developed by fund managers Tom Bailard, Larry Biehl and Ron Kaiser. The Bailard, Biehl and Kaiser (BB&K) Five-Way Model defines investor personalities based on their confidence level and preferred method of action. The five categories thus defined are - Individualists, Adventurers, Celebrities, Guardians and Straight Arrows.

BREAKING DOWN 'Bailard, Biehl And Kaiser Five-Way Model'

The BB&K classification system enables investment advisors to target the right kind of clients for their particular business specialty and provide a higher level of service. For example, an advisor who specializes in aggressive option strategies would be better off targeting his or her marketing efforts to celebrities rather than guardians.

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