Bait And Switch

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Dictionary Says

Definition of 'Bait And Switch'

A dishonest marketing tactic in which a marketer advertises a very attractive price/rate/term that is really a teaser rate meant to attract customers. Once the customer comes into the store/office to inquire about the advertised price/rate (the "bait"), the advertiser will attempt to sell the customer a more expensive product (the "switch").
Investopedia Says

Investopedia explains 'Bait And Switch'

The bait and switch tactic has gained notoriety in the mortgage market as an unscrupulous marketing tactic meant to drive business. In a mortgage bait and switch an agent or company will post exceedingly low mortgage rates, knowing full well that the vast majority of applicants will be unable to qualify for these teaser rates. Once customers begin to come into the office to inquire about the low rate, the agent will proceed to offer them the higher rates they are more likely to qualify for, thus earning greater commission.
Search results for

'Bait And Switch'

  • Hidden Costs Of Product Rebates

    http://www.investopedia.com/articles/pf/08/product-rebates.asp
    ... Bait and Switch Although the successful redemption of consumer rebates results in
    lower costs to purchasers, there are various ways in which these offers are ...

  • Homeowners, Beware These Scams!

    http://www.investopedia.com/articles/mortgages-real-estate/08/homeowners-scams.asp
    ... Some of the most common tricks played on these borrowers are: Bait and Switch, Bait
    and Remember, and Loan Steering Bait and switch, which is also common at ...

  • 5 Ways Your Debt-Relief Firm Is Scamming You - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/1211/5-Ways-Your-Debt-Relief-Firm-Is-Scamming-You.aspx
    ... Watch for the "Bait and Switch" Fraudulent debt-repair agencies will try to lure
    you in with not only guarantees of success, but with some eye-opening, low ...

  • 6 Questions To Ask Before Refinancing Your Mortgage Slideshow ...

    http://www.investopedia.com/slide-show/questions-before-you-refinance
    ... Also, there's always the risk of bait and switch - just like when you first bought
    your home, a lender may quote you one interest rate and set of fees on the ...

  • 6 Questions To Ask Before Refinancing Your Mortgage Slideshow ...

    http://www.investopedia.com/slide-show/questions-before-you-refinance/break-even.aspx
    ... Also, there's always the risk of bait and switch - just like when you first bought
    your home, a lender may quote you one interest rate and set of fees on the ...

  • 6 Questions To Ask Before You Refinance

    http://www.investopedia.com/articles/mortgages-real-estate/09/6-questions-botch-refinance.asp
    ... Also, there's always the risk of bait and switch - just like when you first bought
    your home, a lender may quote you one interest rate and set of fees on the ...

  • 6 Questions To Ask Before Refinancing Your Mortgage Slideshow ...

    http://www.investopedia.com/slide-show/questions-before-you-refinance/good-rate.aspx
    ... Also, there's always the risk of bait and switch - just like when you first bought
    your home, a lender may quote you one interest rate and set of fees on the ...

  • Credit Cards: Making Payments | Investopedia

    http://www.investopedia.com/university/credit-cards/credit-cards5.asp
    ... (To read more about using a balance transfer strategy, read Shuffle Away Your Debt
    With Balance Transfers.) Watch out for bait and switch tactics, which occur ...

  • 6 Questions To Ask Before Refinancing Your Mortgage Slideshow ...

    http://www.investopedia.com/slide-show/questions-before-you-refinance/discipline.aspx
    ... Also, there's always the risk of bait and switch - just like when you first bought
    your home, a lender may quote you one interest rate and set of fees on the ...

  • 6 Questions To Ask Before Refinancing Your Mortgage Slideshow ...

    http://www.investopedia.com/slide-show/questions-before-you-refinance/savvy.aspx
    ... Also, there's always the risk of bait and switch - just like when you first bought
    your home, a lender may quote you one interest rate and set of fees on the ...

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