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Definition of 'Baptism of Fire'
A difficult situation that a company or individual experiences that will result in either success or failure. Examples include Initial Public Offerings (IPOs), a new CEO hired to manage a struggling company, and hostile takeover attempts.
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Investopedia explains 'Baptism of Fire'
A baptism of fire will either weaken or strengthen the entity involved.
The phrase is an allusion to the Bible in both Acts 2:3-4 and Matthew 3:11.
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Search results for 'Baptism of Fire'
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http://financialedge.investopedia.com/financial-edge/0310/This-Week-in-Financal-History-Speculative-Bubbles-Bill-Gates-Coca-Cola-and-Capitalism.aspx
... On the plus side, the internet companies that survived this baptism of fire have
emerged to become some of the most powerful companies in the market. ...
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http://www.investopedia.com/articles/pf/09/surviving-an-economic-crisis.asp
... whole. In good times, mediocre and even weak companies can prosper, so hard
times act as a baptism of fire for all stocks. Therefore ...
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http://www.investopedia.com/articles/financial-theory/11/small-business-marketing-techniques.asp
... 6. Cold Calling Unpleasant? Yes. Important? Yes. Cold calling, whether it is over
the phone or door to door, is a baptism of fire for many small businesses. ...
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