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BCG Growth Share Matrix

What Does BCG Growth Share Matrix Mean?
A graphical approach to resource allocation within a multi-segmented corporation.

Investopedia explains BCG Growth Share Matrix
The growth-share matrix analyzes different divisions within a corporation and compares their growth rates and market shares with those of competitors.

Related Terms

Cash Cow
Corporation
Dog
Growth Rates
Loss Leader Strategy
Market Share
Porter's 5 Forces
Problem Child
Star
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Related Links

Introduction To Fundamental Analysis - Learn this easy-to-understand technique of analyzing a company's financial statements and reports.
Understanding The Income Statement - Learn how to use revenue and expenses, among other factors, to break down and analyze a company.

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