Below The Line Advertising


DEFINITION of 'Below The Line Advertising'

In general, an advertising strategy in which a product is promoted in mediums other than radio, television, billboards, print, film and the internet. Types of below the line advertising commonly include direct mail campaigns, trade shows and catalogs; this advertising type tends to be less expensive and more focused.

BREAKING DOWN 'Below The Line Advertising'

Below the line advertising seeks to reach a consumer (instead of a mass audience) directly rather than through an intermediary, such as would be the case with a commercial during a television show. This type of advertising is often centered on specific localities and is used to promote products that a consumer will want to see in person. It can be coupled with in-store sales help in order to explain the features of the product.

  1. Product Placement

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  2. Marketing Campaign

    Specific activities designed to promote a product, service or ...
  3. Promotion

    1.In terms of a career, a promotion refers to the advancement ...
  4. Banner Advertising

    A rectangular graphic display that stretches across the top or ...
  5. Marketing

    The activities of a company associated with buying and selling ...
  6. Brand Identity

    Brand identity is the way a business wants consumers to perceive ...
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