Better Business Bureau - BBB


DEFINITION of 'Better Business Bureau - BBB'

The Better Business Bureau (BBB) aims to promote ethical business practices, leading to an environment where buyers and sellers can operate under a common understanding of trust. Through encouraging better practices on the part of the consumer and the business and setting proper marketplace standards, the BBB provides educational material regarding general and specific desirable business practices. Firms that adhere to the mandated guidelines can attain BBB accredited businesses status.

BREAKING DOWN 'Better Business Bureau - BBB'

Consumers can file a complaint about a business if they feel that they have not been treated fairly. Historically, the BBB successfully resolves 70% of filed complaints. This organization serves to create a more trusting relationship between businesses and consumers.

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    In the 21st century, companies that exhibit corporate social responsibility are winning high marks from consumers and investors ... Read Full Answer >>
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    Social responsibility is important to a business because it demonstrates to both consumers and the media that the company ... Read Full Answer >>
  3. Why are business ethics important?

    Several factors play a role in the success of a company that are beyond the scope of financial statements alone. Organizational ... Read Full Answer >>
  4. How do business ethics differ among various countries?

    Business ethics is the study of business policies and practices, such as corporate governance, insider trading, bribery, ... Read Full Answer >>
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