Big Blue

AAA

DEFINITION of 'Big Blue'

A slang term sometimes used to refer to International Business Machines Corporation (IBM). According to the IBM website, the term did not originate from within the company. Rather, the term first appeared in the media in the 1980s. The company site speculates that the term may have been derived from the blue user manuals that came with certain IBM products. Another theory is that the term simply refers to the company's blue logo.

INVESTOPEDIA EXPLAINS 'Big Blue'

According to Fortune, IBM was the 20th largest firm in the United States in 2010, during which the company had approximately 400,000 employees. The company is also noted for its distinctive culture, including a formal dress code that was only relaxed in the early 1990s. Despite increasing competition, the company remains a major player in many areas of computing and technology consulting.

RELATED TERMS
  1. Fortune 100

    An annual list of the 100 largest public and privately-held companies ...
  2. Blue Collar Trader

    A trader who has another source of income, and does not trade ...
  3. Blue Chip

    A nationally recognized, well-established and financially sound ...
  4. Large Cap - Big Cap

    A term used by the investment community to refer to companies ...
  5. Blue Collar

    A working-class person historically defined by hourly rates of ...
  6. Bulldog Market

    A nickname for the foreign bond market of the United Kingdom. ...
Related Articles
  1. Investing Basics

    Understanding The Ticker Tape

    We explain the meaning and use of that reel of symbols whizzing across your TV or computer screen.
  2. While they seem to work well in bull markets, when markets go haywire, quant strategies are subjected to the same risks as any other strategy.
    Options & Futures

    Quant Strategies - Are They For You?

    Using the power of modern computers and the input of many financial experts, these models automatically execute trades for you.
  3. Professionals

    Quants: The Rocket Scientists Of Wall Street

    Blend math, finance and computer skills to command a high - and well deserved - salary.
  4. Active Trading Fundamentals

    The Power Of Program Trades

    Learn how programs make up a significant portion of the volume traded each day.
  5. Fundamental Analysis

    From Beads To Binary: The History Of Computing

    Investing today couldn't happen without the inventions of yesterday. Learn more here.
  6. The Vanguard S&P 500 ETF (VOO) offers a relatively safe investment opportunity for people who aren't sure which way the market is headed.
    Mutual Funds & ETFs

    Will Stock Market VOOdo Continue?

    The Vanguard S&P 500 ETF (VOO) offers a relatively safe investment opportunity for people who aren't sure which way the market is headed.
  7. Chart Advisor

    How To Trade The Biggest U.S. Companies In 2015

    Apple, Microsoft, Exxon and Google have different outlooks for 2015. Here's a look at their technicals along with potential buy and sell points.
  8. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.
    Professionals

    What is a SWOT Analysis?

    SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is a management tool used to identify strategies for success. It may be used to guide individual thinking, group ...
  9. Investing

    Market Cap

    Learn more about how market cap represents the "price tag" of a company.
  10. Trading Strategies

    3 Ways Price Momentum Can Burn Your Portfolio

    Momentum traders are always trying to ride the herd. In these three situations, however, they may end up getting trampled.

You May Also Like

Hot Definitions
  1. Commodity

    1. A basic good used in commerce that is interchangeable with other commodities of the same type. Commodities are most often ...
  2. Deferred Revenue

    Advance payments or unearned revenue, recorded on the recipient's balance sheet as a liability, until the services have been ...
  3. Multinational Corporation - MNC

    A corporation that has its facilities and other assets in at least one country other than its home country. Such companies ...
  4. SWOT Analysis

    A tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, ...
  5. Simple Interest

    A quick method of calculating the interest charge on a loan. Simple interest is determined by multiplying the interest rate ...
  6. Special Administrative Region - SAR

    Unique geographical areas with a high degree of autonomy set up by the People's Republic of China. The Special Administrative ...
Trading Center